Product Manager, Website & Ecommerce Experience

Taxwell

United States

Remote

USD 100,000 - 170,000

Full time

14 days+

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Job summary

Taxwell is seeking a Product Manager – Website & Digital Experience to own the strategy, roadmap, and execution across TaxAct.com, Drake Software, and 1040.com. This role drives customer acquisition, engagement, and conversion through best-in-class website experiences, content management capabilities, ecommerce funnel optimization, and digital experimentation.

The Product Manager will partner with engineering, UX, marketing, SEO, analytics, content, and compliance teams to deliver

Qualifications

3-5+ years of Product Management experience in digital products, ecommerce, SaaS, fintech, or consumer technology.
Demonstrated experience owning website experiences, digital products, or ecommerce platforms.
Experience with CMS platforms such as Contentful is a Plus.
Experience with A/B testing and experimentation platforms.
Experience developing product roadmaps and prioritizing initiatives based on customer needs and business value.

Responsibilities

Own the product vision, strategy, roadmap, and performance of TaxAct, Drake, and 1040.com websites; define and prioritize initiatives.
Define requirements and prioritization for CMS enhancements and integrations; ensure content experiences support goals and compliance.
Own end-to-end ecommerce funnel and conversion strategy; leverage analytics and experimentation to identify opportunities.
Define product requirements, user stories, success metrics, and acceptance criteria; lead cross-functional teams through roadmap execution.