Product Manager - Upstream (Hip/Knee)

Zimmer Biomet; United States; Presencial; USD 125 000 - 157 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Zimmer Biomet benefits

Resumo da oferta

Zimmer Biomet, a global medical technology leader, seeks a marketing leader to identify market trends, set strategies for brands or sub-segments, and drive new product initiatives from concept to commercialization.

You will collaborate with design, regulatory, sales and education teams, own major brands, and shape messaging and evidence plans to meet market needs. Travel up to 40% is expected.

Qualificações

• 6–8 years of marketing experience in medical devices or related fields.
• Familiarity with Zimmer Biomet products, procedures and promotions preferred.
• Experience spanning Sales and Commercial Marketing is preferred.
• Orthopaedic experience is preferred.

Responsabilidades

• Lead marketing development to bring products from concept to commercialization including market exit.
• Acquire product information through market research and regional input to align with market needs.
• Collaborate across design, packaging, labeling, regulatory, surgical technique, advertising, and sales education.
• Maintain current product knowledge by engaging with regional markets and industry meetings.
• Own major brands or sub-segments and cultivate strategy and execution.

Conhecimentos

Marketing strategy

Market research

Cross-functional leadership

Orthopaedics domain knowledge

Sales & Commercial Marketing

Formação académica

Bachelor's degree in Business or Engineering

Descrição da oferta de emprego

At Zimmer Biomet, we believe in pushing the boundaries of innovation and driving our mission forward. As an global medical technology leader for nearly 100 years, a patient’s mobility is enhanced by a Zimmer Biomet product or technology every 8 seconds.

As a Zimmer Biomet team member, you will share in our commitment to providing mobility and renewed life to people around the world. To support our talent team, we focus on development opportunities, robust employee resource groups (ERGs), a flexible working environment, location specific competitive total rewards, wellness incentives and a culture of recognition and performance awards. We are committed to creating an environment where every team member feels included, respected, empowered and recognised.

What You Can Expect

Within our hip/knee joint team, identifies market trends, issues and competitive environment and forms strategic plans for product brand or sub-segment. Leads the effort to initiate new product strategies in the form of supporting existing brands and/or sub-segment and creating new products.

How You'll Create Impact

• Leads the marketing development effort to bring new products from concept through commercialization including market exit
• Actively participates in assigned project teams. Acquires product information through market research and regional input to assure projects meet the needs of the intended markets
• Works across multiple internal and external groups such as design, packaging and labeling, regulatory claims, surgical technique generation, advertising, sales force education, etc
• Maintains high level of product category knowledge through staying current in published information, regional market contacts, surgeon interaction, and industry educational meetings
• Own major brands and/or sub-segment of the portfolio
• Responsible for cultivating strategy at the brand and/or sub-segment level
• Ensures execution of key strategies for the brand and/ or sub-segment level
• Interact closely with Marcom teams to define clear messaging for the brands/sub-segments
• Define clinical evidence plan with the clinical strategic lead for the bands and/or sub-segment.

What Makes You Stand Out

• Uses knowledge of existing products, new developments and market needs to formulate strategic and creative marketing plans.
• Develops a firm understanding of financial trends and performance in specific brand lines.
• Prepares forecasts and identifies market shifts and threats.
• Uses and understands technical medical language to interact with internal and external customers. Translates technical language and discusses it internally in business terms.
• Assesses brand viability relative to existing products with new product offerings to enhance overall brand offering. Champions the brand through a comprehensive understanding of customer and end-user needs and product positioning relative to the competition.
• Builds and maintains long-term relationships with high level surgical consultants, key strategic customers and regional sales teams to promote and support the Zimmer brands.

Your Background

• B.A./B.S. required, preferably including formal studies in Business or Engineering
• 6-8 years of marketing experience required, prior internship/co-op within medical device preferred.
• Familiarity with Zimmer Biomet products, procedures, and promotions preferred
• Orthopaedic experience is preferred.
• Experience in both Sales and Commercial Marketing is preferred.

Travel Expectations

Up to 40%

Expected Compensation Range: $125,000 - $157,000

EOE/M/F/Vet/Disability