Product Manager - ASC

Zimmer Biomet Holdings; Honolulu (HI); On-site; USD 120,000 - 180,000; Full time

Job summary

Zimmer Biomet in Honolulu seeks a seasoned marketing leader to shape brand strategy across global markets. You will identify market trends, lead new product initiatives from concept to commercialization, and collaborate with design, regulatory, and sales teams.

The role requires at least 6 years of medical device marketing, strong knowledge of quality requirements, and experience with software/hardware product development.

Qualifications

• B.A./B.S. required, preferably including formal studies in Business or Engineering.
• Minimum of 6 years of marketing experience required, prior internship/co‑op within medical device preferred.
• Software experience in medical device required.
• Strong knowledge of medical device quality requirements and software development preferred.
• Experience with customer needs discovery and product development of software and hardware preferred.

Responsibilities

• Identifies market trends, issues and competitive environment and forms strategic plans for product brand or sub‑segment.
• Leads the effort to initiate new product strategies in the form of supporting existing brands and/or sub‑segment and creating new products.
• Evaluates the needs of product marketing and sales personnel on a global basis and initiates strategies that meet regional and worldwide requirements.
• Leads the marketing development effort to bring new products from concept through commercialization including market exit.
• Acquires product information through market research and regional input to assure projects meet the needs of the intended markets.
• Works across multiple internal and external groups such as design, packaging and labeling, regulatory claims, surgical technique generation, advertising, sales force education, etc.
• Maintains high level of product category knowledge through staying current in published information, regional market contacts, surgeon interaction, and industry educational meetings.
• Owns major brands and/or sub‑segment of the portfolio.
• Responsible for cultivating strategy at the brand and/or sub‑segment level.
• Ensures execution of key strategies for the brand and/or sub‑segment level.
• Interacts closely with Marcom teams to define clear messaging for the brands/sub‑segments.
• Defines clinical evidence plan with the clinical strategic lead for the bands and/or sub‑segment.

Skills

Marketing strategy

Market research

Financial analysis

Brand management

Relationship building

Technical communication

Education

Bachelor's degree (Business or Engineering)

Tools

Software experience in medical devices

Job description

At Zimmer Biomet, we believe in pushing the boundaries of innovation and driving our mission forward. We are a global medical technology leader for nearly 100 years.

What You Can Expect

• Identifies market trends, issues and competitive environment and forms strategic plans for product brand or sub‑segment.
• Leads the effort to initiate new product strategies in the form of supporting existing brands and/or sub‑segment and creating new products.
• Evaluates the needs of product marketing and sales personnel on a global basis and initiates strategies that meet regional and worldwide requirements.

How You’ll Create Impact

• Leads the marketing development effort to bring new products from concept through commercialization including market exit.
• Actively participates in assigned project teams.
• Acquires product information through market research and regional input to assure projects meet the needs of the intended markets.
• Works across multiple internal and external groups such as design, packaging and labeling, regulatory claims, surgical technique generation, advertising, sales force education, etc.
• Maintains high level of product category knowledge through staying current in published information, regional market contacts, surgeon interaction, and industry educational meetings.
• Owns major brands and/or sub‑segment of the portfolio.
• Responsible for cultivating strategy at the brand and/or sub‑segment level.
• Ensures execution of key strategies for the brand and/or sub‑segment level.
• Interacts closely with Marcom teams to define clear messaging for the brands/sub‑segments.
• Defines clinical evidence plan with the clinical strategic lead for the bands and/or sub‑segment.

This is not an exhaustive list of duties or functions and might not necessarily comprise all of the essential functions for purposes of the Americans with Disabilities Act.

What Makes You Stand Out

• Uses knowledge of existing products, new developments and market needs to formulate strategic and creative marketing plans.
• Develops a firm understanding of financial trends and performance in specific brand lines.
• Prepares forecasts and identifies market shifts and threats.
• Uses and understands technical medical language to interact with internal and external customers. Translates technical language and discusses it internally in business terms.
• Assesses brand viability relative to existing products with new product offerings to enhance overall brand offering.
• Champions the brand through a comprehensive understanding of customer and end‑user needs and product positioning relative to the competition.
• Builds and maintains long‑term relationships with high‑level surgical consultants, key strategic customers and regional sales teams to promote and support the Zimmer brands.

Your Background

• B.A./B.S. required, preferably including formal studies in Business or Engineering.
• Minimum of 6 years of marketing experience required, prior internship/co‑op within medical device preferred.
• Software experience in medical device required.
• Strong knowledge of medical device quality requirements and software development preferred.
• Experience with customer needs discovery and product development of software and hardware preferred.