Product Manager, SMB Growth

Perplexity; New York (NY); On-site; USD 230,000 - 330,000; Full time

Job summary

Perplexity is seeking a Product Manager in New York to build and scale agent-based workflows for SMB customers. You will partner with design and engineering to convert customer learnings into actionable product requirements for connectors, skills, and agent capabilities, driving reliable, high-impact growth.

The role emphasizes writing prompts, creating agent systems, and leading fast-paced initiatives across paid, lifecycle, and onboarding programs.

Qualifications

• 2–4 years of total work experience with a strong academic record.
• 2 years in investment banking, strategy consulting, or a comparable high-intensity analytical role, followed by some operating experience.
• You've run, or worked closely alongside, real marketing workflows: paid social, lifecycle, CRO, or SEO.
• You already use agents to automate complex processes and are comfortable writing prompts, skills, and building end-to-end agent systems.
• Strong written and verbal communication; comfortable running a working relationship with customers.
• Comfortable with SQL. You can pull your own cohorts, validate your own segments, and build your own dashboard & reporting systems.
• Operates at high velocity. You ship daily and thrive in fast-paced, early-stage environments where processes are still being defined.

Responsibilities

• Work with select SMB customers to build and test frontier agent capabilities that run their revenue-generating workflows.
• Prioritize the highest-value workflows to automate and build the skills, evals, and agent systems that make them reliable and performant.
• Turn customer learnings into product requirements for connectors, skills, and agent capabilities, and partner with cross-functional product teams to build.
• Drive SMB acquisition through personalized demos, case studies, and paid and lifecycle channels, measured on acquisition targets and CAC.
• Drive usage expansion across our existing SMB base through personalized onboarding, lifecycle, and product growth levers.
• Work with partnerships and growth marketing teams to design, execute, and package customer case studies to distribute across paid, organic, and partner channels.

Skills

Strong written and verbal comms

Agent workflows experience

Prompt engineering

SQL

Cross-functional collaboration

Tools

SQL

Shopify

Klaviyo

Meta Ads Manager

TikTok Ads

Job description

In 2026, we launched Computer, the defining product for the new era of agentic AI. We’ve scaled beyond the millions of people using Perplexity every day for research, shopping, investing and curiosity into a new paradigm of using AI to transform knowledge into action.

Product Managers at Perplexity work closely with design and engineering, focusing on the product systems and experiences that help more people discover, adopt, and get lasting value from Perplexity. The ideal candidate should have strong communication and writing skills, the ability to envision innovative technology, and a willingness to reimagine work to be more efficient and creative. Ideal candidates combine product intuition with analytical rigor: in the application, please highlight the growth problems, experiments, or loops you are most proud of building.

What You’ll Do

• Work with select SMB customers to build and test frontier agent capabilities that run their revenue-generating workflows.
• Prioritize the highest-value workflows to automate and build the skills, evals, and agent systems that make them reliable and performant.
• Turn customer learnings into product requirements for connectors, skills, and agent capabilities, and partner with cross-functional product teams to build.
• Drive SMB acquisition through personalized demos, case studies, and paid and lifecycle channels, measured on acquisition targets and CAC.
• Drive usage expansion across our existing SMB base through personalized onboarding, lifecycle, and product growth levers.
• Work with partnerships and growth marketing teams to design, execute, and package customer case studies to distribute across paid, organic, and partner channels.

Qualifications

• 2–4 years of total work experience with a strong academic record.
• 2 years in investment banking, strategy consulting, or a comparable high-intensity analytical role, followed by some operating experience.
• You’ve run, or worked closely alongside, real marketing workflows: paid social, lifecycle, CRO, or SEO. You know what "great" looks like to an operator.
• You already use agents to automate complex processes and are comfortable writing prompts, skills, and building end-to-end agent systems.
• Strong written and verbal communication; comfortable running a working relationship with customers.
• Comfortable with SQL. You can pull your own cohorts, validate your own segments, and build your own dashboard & reporting systems.
• Operates at high velocity. You ship daily and thrive in fast-paced, early-stage environments where processes are still being defined.

Nice to have

• Direct experience with Shopify, Klaviyo, Meta Ads Manager, TikTok Ads, or similar operator tools.
• Experience in a forward-deployed, solutions, or customer-facing product role.

Our Mission

Perplexity's mission is to power curiosity. Curious people are the people who drive change in the world. Driving change is a continuous cycle of learning, building, and integrating.

Learn: curious people constantly learn new things by asking more. They question the status quo in their own expertise and they constantly learn outside of it. Research is essential to them and never ending.

Build: curious people make and create things, to show the world their new answers to problems no one else ever questioned. They take action on what they've learned. Makers need tools to create their products, their companies, their reality.

Integrate: they must interact with the world as it is to drive change and adoption. True leaders do not simply build something and hope. They must have armies of agents and workers who can constantly work in millions of small ways.

Repeat. For curious people this is a cycle that never ends.

Compensation Range: $230K - $330K