Product Manager - Power instruments, Power Analyzers & Power Meters

STQ Partners; United States; Hybrid; USD 120,000 - 160,000; Full time

Job summary

STQ Partners are seeking a Product Manager for Power Analyzers & Power Meters in North America. The role is focused on managing the product lifecycle with emphasis on commercial execution, marketing, annual planning, market and competitive analysis, product releases, and sales enablement.

Responsibilities include leading campaigns, target account research, demonstrating key applications, training staff, and supporting new account penetration.

Qualifications

• 6 to 8+ years practical experience with Test & Measurement products (power analyzers, data acquisition, oscilloscopes, etc.).
• Strong communication skills, both written and verbal.
• Ability to influence engineering, marketing and sales teams to deliver product success.

Responsibilities

• Develop a deep understanding of market requirements and influence engineering to shape product design.
• Create and implement annual product business plans with clear actions and milestones.
• Articulate value propositions, features, positioning, and target markets.
• Collaborate with regional and global marketing to plan and execute promotions and campaigns, including web content, demos, brochures and events.
• Create and maintain sales tools: pitch decks, training materials, competitive comparisons, customer references, seminars.
• Provide expertise to win large and complex opportunities, including product customizations or solutions.
• Interact with customers, sales reps, application engineers, and internal staff effectively.
• Improve technical support processes and ensure accessible technical data and documents.
• Consistently meet or exceed financial targets.

Skills

Product lifecycle management

Marketing & sales enablement

Pricing & strategy

Customer engagement

Cross-functional collaboration

Job description

STQ Partners are currently working with a leading & well-established Test & Measurement Solutions business with a rich history with Instrumentation, Measurement & Analytics products.

Due to growth, they are now seeking to appoint a Product Manager, specifically for a Power Analyzers & Power Meters product line, to join the business in North America.

The Product Manager role is key to managing the product lifecycle with a focus on commercial execution and marketing, including annual planning, market and competitive analysis, product release, promotion, target market programs, sales enablement, and feedback to R&D. The Product Manager will also give guidance on pricing, inventory, service, technical support, and training.

The Product Manager will look to drive short and long-term sales and market share growth. This will be done by leading marketing campaigns, target account research, demonstrating key customer applications, and supporting new account penetration tactics.

The ideal candidate will have direct experience with Power Analyzers & Power Meters. This experience can come from previous product roles, engineering and design positions or technical sales positions, where you have had to utilise a technical & commercial acumen and understanding of Test & Measurement products (ideally Power Analyzers, Power Meters or similar products).

Responsibilities:

• Develop a deep understanding of market requirements and influence engineering teams to incorporate these needs into the design of current and future products.
• Create and implement annual product business plans, defining actionable items and tracking progress.
• Possess technical knowledge of products, articulate value propositions, key features, competitive positioning, target markets and applications.
• Collaborate with regional and global marketing teams to develop and launch product and industry related promotional activities, including web content, hardware demos, brochures, advertising, promotional videos, webinars, press releases, exhibition support, and thought leadership. Optimize the ROI for these activities.
• Create and maintain sales tools, including pitch decks, training materials, competitor comparisons, sales news, customer references, seminars, and other resources.
• Provide expertise to help sales win large and complex opportunities, including product customizations, partnering or solution selling.
• Exhibit strong communication skills to effectively interact with customers, sales representatives, application engineers, and internal staff.
• Collaborate to improve technical support efficiency and ensure all technical data and documents are easily accessible.
• Financial Goals Achievement - Consistently meet or exceed financial targets.

Qualifications/Experience:

• 6 to 8+ years practical experience with Test & Measurement (power analyzers, data acquisition, oscilloscopes, optical spectrum analyzers), inverters, motors & drives, EVs, optical communications and network components
• Exceptional interpersonal and communication skills, both written and verbal.
• Consistently convey a professional and competent image.

Candidate can be based in any major US City

If you want to work for a leading global test & measurement provider, who have a market leading product and are continually growing markets, we look forward to hearing from you.