Product Manager, Lifecycle Engagement & Comms

Palmetto Clean Technology; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

A technology company is seeking a Lifecycle PM to refine customer engagement strategies and leverage LLMs for dynamic communications. The ideal candidate has extensive product management experience and a proven track record in optimizing user journeys and engagement metrics. Responsibilities include the design of user lifecycle, experimentation, and cross-functional collaboration to enhance customer retention and satisfaction.

Qualifications

• 4–8+ years of product management experience in consumer apps.
• Proven ability to lift activation, retention, and engagement metrics.
• Strong analytical skills to connect experiment results with outcomes.

Responsibilities

• Map and optimize the entire user lifecycle.
• Own when, where, and how messages are delivered.
• Run cohort-based tests to optimize retention curves.

Skills

Product management experience

Analytical skills

Systems thinking

Proficiency in Customer.io

Experience with LLMs

Tools

Amplitude

Looker

Zapier

Make

Airtable

Job description

Overview

Remote - United States

Summary of Role As a Lifecycle PM at Palmetto, you will own the strategy, tooling, and experimentation that make every push, email, in‑app card, and SMS feel like a perfectly‑timed coach’s tip. You will map the end‑to‑end customer journey, build trigger logic and state machines, and leverage large language models (LLMs) to craft dynamic, personalized, and scalable customer communications. Reporting to the VP of Consumer Products, you’ll create internal triggers and habits that lift engagement, retention, and customer happiness.

Strategic & TacticalResponsibilities

• Journey Design: Map and optimize the entire user lifecycle — from onboarding to engagement and upsell — using state machines and behavioral triggers.
• Channel Orchestration: Own when, where, and how messages are delivered; balance push, SMS, in‑app, and email to avoid fatigue.
• Experimentation: Run cohort‑based tests to optimize WAU/MAU, retention curves, NPS, and churn reduction.
• Internal Trigger Building: Transform external reminders into user habits (e.g., energy‑score streaks, bill‑shock alerts, reward countdowns).
• Message Creation (LLM‑Driven): Leverage LLMs and similar tools in pipe to line personalize copy across push, email, and in‑app surfaces.
• Comms Infrastructure: Partner with Data and Engineering to build event pipelines, content APIs, and LLM‑powered personalization engines.
• Data Analysis: Use tools like Amplitude/Looker to pull and analyze cohort data; translate insights into testable hypotheses.
• Cross‑Functional Collaboration: Work with Product, Design, Engineering, and Data to implement messaging hooks and iterate quickly.

Qualifications

• 4–8+ years of product management experience in consumer apps, ideally owning lifecycle or engagement systems or other relevant experience.
• Proven ability to lift activation, retention, and engagement metrics via journey optimization and experimentation.
• Proficiency in tools like Customer.io, and Segment for messaging orchestration.
• Strong analytical skills with the ability to connect experiment results with outcomes.
• Systems thinker: able to design state diagrams and trigger logic that scale.
• Deep familiarity with LLMs for content creation, personalization, and prompt engineering.
• Excellent written communication; ability to guide tone and style for AI‑generated content.
• Comfort with low‑code/no‑code solutions (Zapier, Make, Airtable) for rapid prototyping.

Employment is contingent upon the successful completion of a background check.

Equal Employment Opportunity Palmetto embraces diversity and is an Equal Employment Opportunity employer. Employment is decided on the basis of qualifications, merit, and business need. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or any other status protected under federal, state, or local law.