Product Manager Intern (Content and Service Ads) - 2027 Summer (MBA)

TikTok; San Jose (CA); On-site; USD 45,000 - 76,000; Full time

Benefits offered by this job

Health insurance

Housing allowance

Paid holidays

Paid sick time

Job summary

TikTok is offering a Campus Intern position in Los Angeles, inviting MBA students to contribute to Search Ads product strategy and AI-driven optimization. You will analyze advertiser metrics, explore recall/ranking improvements, and collaborate with design, product, and marketing teams to deliver value for clients.

Interns gain hands-on experience, participate in development workshops, and may receive housing allowances where eligible.

Qualifications

• Pursuing an MBA degree.
• Experience using AI tools for data analysis and workflow efficiency.
• Able to understand clients' measurement metrics and budget logic.
• Proven ability to think logically and strategically, with some experience in product planning and design.
• Proficiency in Chinese and English to collaborate with global partners.
• Able to intern for 3 months or longer; candidates available to work 5 days a week are preferred.
• Must be able to commit to a 12‑week full‑time work period during Summer 2027.

Responsibilities

• Own search ads metrics analysis, lead advertiser performance deep-dives by vertical, and turn insights into product strategy and iteration.
• Diagnose delivery-funnel pain points and drive optimization of recall, ranking, and bidding models; apply LLM/AI to query understanding, intent matching, and creative generation, with clear evaluation standards.
• Define product plans, priorities, and roadmaps against business goals; align partner teams and ensure delivery, identifying where new AI capabilities can step-change advertiser efficiency.
• Support GTM through data analysis, user feedback, and requirement collection.
• Drive execution with cross-regional R&D, design, data science, operations, and sales teams; own data monitoring, weekly reports, and core dashboards, leveraging AI tooling to scale analysis.

Skills

AI tools proficiency

Strategic thinking

Metrics understanding

Bilingual (Chinese/English)

Internship continuity

Time management

Education

MBA studies

Tools

AI tooling

Job description

Responsibilities

As TikTok has become one of the world's leading social media platforms, TikTok Search Ads is committed to making every search more valuable by delivering user content that matches their needs, maximizing the effectiveness of client advertising campaigns, and thus improving TikTok's monetization efficiency. As a team member, you will leverage qualitative/quantitative research to collect user feedback, develop deep understanding and empathy for our clients, and collaborate cross-functionally with design, product, and marketing teams to meet business needs.

As TikTok has become one of the world's leading social media platforms, TikTok Search Ads is committed to making every search more valuable by delivering user content that matches their needs, maximizing the effectiveness of client advertising campaigns, and thus improving TikTok's monetization efficiency. As a team member, you will leverage qualitative/quantitative research to collect user feedback, develop deep understanding and empathy for our clients, and collaborate cross-functionally with design, product, and marketing teams to meet business needs.

We are looking for talented individuals to join us for an internship. Our internship program offers students hands-on experience, industry exposure, and opportunities to apply their knowledge to real-world challenges while building a strong foundation for personal and professional growth.

Interns will gain practical experience, explore potential career paths, and participate in social events, learning programs, and development workshops alongside industry professionals.

Candidates may apply to a maximum of two positions across Our Company and its affiliates globally. Applications will be considered in the order they are submitted.

• Own search ads metrics analysis, lead advertiser performance deep-dives by vertical, and turn insights into product strategy and iteration.


• Diagnose delivery-funnel pain points and drive optimization of recall, ranking, and bidding models; apply LLM/AI to query understanding, intent matching, and creative generation, with clear evaluation standards.


• Define product plans, priorities, and roadmaps against business goals; align partner teams and ensure delivery, identifying where new AI capabilities can step-change advertiser efficiency.


• Support GTM through data analysis, user feedback, and requirement collection.


• Drive execution with cross-regional R&D, design, data science, operations, and sales teams; own data monitoring, weekly reports, and core dashboards, leveraging AI tooling to scale analysis.

Responsibilities

Responsibilities:

• Own search ads metrics analysis, lead advertiser performance deep-dives by vertical, and turn insights into product strategy and iteration.


• Diagnose delivery-funnel pain points and drive optimization of recall, ranking, and bidding models; apply LLM/AI to query understanding, intent matching, and creative generation, with clear evaluation standards.


• Define product plans, priorities, and roadmaps against business goals; align partner teams and ensure delivery, identifying where new AI capabilities can step-change advertiser efficiency.


• Support GTM through data analysis, user feedback, and requirement collection.


• Drive execution with cross-regional R&D, design, data science, operations, and sales teams; own data monitoring, weekly reports, and core dashboards, leveraging AI tooling to scale analysis.

Qualifications

Minimum Qualifications:

• Currently pursuing an MBA Degree


• Proficient in leveraging AI tools for data analysis and workflow efficiency, with a solid understanding of the underlying logic of model optimization.


• Be able to understand clients' measurement metrics and budget allocation logics, dig out requirements from the clients' perspective.


• Proven ability to think logically and strategically, with some experience in product planning and design that aligns with overarching business goals.


• Proficiency in Chinese and English is required to collaborate with global partners, including Engineering teams based in Mandarin-speaking regions. These interactions include leading and participating in meetings that are conducted in Chinese as well as corresponding in chat or emails.


• Able to intern for 3 months or longer; candidates available to work 5 days a week are preferred.


• Must be able to commit to a 12‑week full‑time work period during Summer 2027.

Preferred Qualifications

• Previous Product Management experience in Ads, Search, Recommendation, AI or LLM domain.


• Previous Product Management experience in Traffic Strategy, Ad Delivery or Ad Format product.

By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy

Job Information

【For Pay Transparency】Compensation Description (Hourly) - Campus Intern

The hourly rate range for this position in the selected city is $55- $55.

Benefits may vary depending on the nature of employment and the country work location.

• Interns have day one access to health insurance, life insurance, wellbeing benefits and more.


• Interns also receive 10 paid holidays per year and paid sick time (56 hours if hired in first half of year, 40 if hired in second half of year).


• Interns who are not working 100% remote may also be eligible for housing allowance.


• The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

• Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;


• Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and


• Exercising sound judgment.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an \"Always Day 1\" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request