Product Manager - Imaging

Crecera Brands; Caledonia (MI); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Paid parental leave

Scholarship reimbursement

Benefits effective day one of employer

Paid short term disability leave

Flexibility with work from home

Generous PTO policy that starts on day

Paid holidays

Health and wellness program

Employee discount program within our f

Job summary

Marketlab, based in Grand Rapids, Michigan, seeks a Product Manager - Imaging to own the Imaging portfolio, driving revenue growth and KPIs. This role collaborates with Sales, Marketing, and cross-functional teams, guiding product lifecycle decisions and market strategies.

The ideal candidate brings 5+ years of medical Imaging experience, strong communication skills, and the ability to translate clinical needs into clear guidance.

Qualifications

• Bachelor's degree in business or related clinical/technical field preferred.
• 5+ years of meaningful medical Imaging experience across multiple modalities, product categories, customer settings, or workflow areas.
• Ability to speak credibly about Imaging needs and a broad product offering from a consultative selling perspective.
• Strong customer-facing communication, presentation, discovery, and relationship-building skills.
• Commercial judgment and comfort with sales, margin, pricing, cost, customer, and market data.
• Ability to translate clinical, technical, and product information into clear guidance.
• Proficient in standard office software (Microsoft or Google Workspace).

Responsibilities

• Partner with Sales on strategic Imaging opportunities and customer conversations.
• Serve as an internal resource for Imaging product, workflow, application, and market questions.
• Own category reviews and recommend priorities, risks, and actions to leadership.
• Recommend assortment, SKU, supplier, replacement, rationalization, or discontinuation actions.
• Collaborate with Sales and Customer Experience to capture feedback and improve selling guidance.
• Partner with Marketing to develop marketing materials and selling tools.
• Provide or support practical product education for internal teams and customers.
• Participate in strategic supplier discussions, business reviews, and product planning.
• Monitor category signals and recommend actions that improve commercial performance; maintain a focused product roadmap for Imaging.
• Lead business requirements and commercial decisions for selected development or product lifecycle initiatives.

Skills

Customer-facing communication

Presentation skills

Discovery

Relationship-building

Cross-functional influence

Decision-making

Education

Bachelor's degree in business or related clinical/technical field

Tools

Microsoft Office

Google Workspace

Job description

Marketlab is a market leading healthcare solutions organization specializing in the design, manufacturing, and sourcing of private label products. It’s our mission to provide our healthcare partners timely solutions with a straightforward approach based on knowing them and their work. Every day we strive to positively impact the lives of the people who in turn impact the health and wellness of our communities.

Based in Grand Rapids, Michigan, Marketlab’s success is built upon a foundation of collaboration, innovation, and the belief that every team member plays a vital role in creating an exceptional customer service experience.

The Opportunity:

The Product Manager - Imaging owns Marketlab's Imaging portfolio. The role combines clinical knowledge, industry insight, portfolio judgment, and business acumen to drive revenue growth and business KPIs.

This role reports to the Director of Product Management & Development.

• Imaging Category Ownership: Manage the Imaging category, including assortment, positioning, performance, lifecycle decisions, and growth priorities.Understand how setting, modality, workflow, channel, and stakeholder needs affect product fit and how the offering should be sold.
  • Customer Focus and Consultative Selling: Partner with Sales to uncover customer needs and recommend solutions across Marketlab's offering. Understand the customer's environment, constraints, expectations, and intended use before recommending a solution.
• Customer & Market Insight: Build practical knowledge of Imaging workflows, buying criteria, suppliers, competitors, and trends through customer interaction, field feedback, and research.
  • Strong Business Acumen: Develop and optimize category strategies by leveraging sales, margin, pricing, cost, supplier, customer, and market information. Define, analyze, and report on KPIs.
• Product & Market Fluency: Become Marketlab's internal expert on assigned Imaging products and the practical differences that matter to customers.
• Cross-Functional Communication: Foster collaboration across stakeholders and departments and align them around the vision of the category strategy. Demonstrate diplomatic communication to foster strategic alignment with a cross-functional group.
• Decision Making & Prioritization: Make timely portfolio decisions and focus on work that materially affects customers, growth, margin, availability, or product risk.
• Creative Problem-Solving: Anticipate potential challenges and think outside of the box to find the best ways to solve them. Utilize creative-thinking and problem-solving skills in order to stay proactive and adjust to emerging market trends.

What You’ll Do:

• Partner with Sales on strategic Imaging opportunities and customer conversations. Participate in discovery calls, customer visits, product evaluations, demonstrations, business reviews, and industry events. (Up to 50% travel.)
• Serve as an internal resource for Imaging product, workflow, application, and market questions.
• Own category reviews and recommend priorities, risks, and actions to leadership.
• Recommend assortment, SKU, supplier, replacement, rationalization, or discontinuation actions.
• Collaborate with Sales and Customer Experience to capture feedback, answer material questions, and improve selling guidance.
• Partner with Marketing to develop marketing materials and selling tools.
• Provide or support practical product education for internal teams and customers.
• Participate in strategic supplier discussions, business reviews, and product planning.
• Monitor category signals and recommend actions that improve commercial performance. Maintain a focused product roadmap for the Imaging portfolio..
• Lead business requirements and commercial decisions for selected development or product lifecycle initiatives.

What You’ll Need:

The ideal candidate will have…

• Bachelor's degree in business or related clinical/technical field is preferred.
• 5+ years of meaningful medical Imaging experience across multiple modalities, product categories, customer settings, or workflow areas. Experience may come from clinical practice, distribution, product or category management, sales, marketing, or another relevant path.
• Ability to speak credibly about Imaging needs and a broad product offering from a consultative selling perspective.
• Strong customer-facing communication, presentation, discovery, and relationship-building skills.
• Commercial judgment and comfort with sales, margin, pricing, cost, customer, and market data.
• Ability to translate clinical, technical, and product information into clear guidance.
• Strong prioritization, decision-making, and cross-functional influence.
• Proficient in standard office software (Microsoft or Google Workspace).
• Paid parental leave
• Scholarship reimbursement
• Benefits effective day one of employment
• Paid short term disability leave
• Flexibility with work from home
• Generous PTO policy that starts on day one
• Paid holidays
• Health and wellness program
• Employee discount program within our family of companies

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.