Product Manager II: AI-Driven Ad Targeting & Measurement

ESPN; Glendale (SC); On-site; CAD 166,000 - 223,000; Full time

Job summary

Disney Entertainment & ESPN Product & Technology is seeking a Product Manager II for the Ad Platform team. You will plan and manage multiple features around audience targeting and measurement, working at the intersection of identity, data clean rooms, and first-party data assets.

You should bring 3+ years in product management, a solid understanding of CTV/streaming advertising, strong analytical skills, and excellent communication with engineering partners.

Qualifications

• 3+ years of product management experience.
• Basic understanding of CTV/streaming advertising dynamics.
• Highly analytical — comfortable interrogating data and data quality standards.
• Solid communication skills with engineering partners and non-technical stakeholders.
• Bias for execution with impeccable follow-through.

Responsibilities

• Help manage the product backlog for audience targeting and measurement capabilities.
• Author clear, detailed product specifications and user stories, translating stakeholder requirements into actionable engineering work.
• Partner with engineering, data science, and UX/UI design teams to build and ship measurement products.
• Drive targeting product capabilities — audience segmentation, data clean room integrations, identity resolution, and addressability features tied to Disney’s first-party data assets.
• Define and track critical metrics and tie them to revenue outcomes with GTM and FP&L.
• Support UAT and product release readiness — including stakeholder training, documentation, and operational support.
• Collaborate with a Scrum team: participate in sprint ceremonies, maintain backlog health, drive prioritization, and ensure engineering teams always have clear, consumable stories.

Skills

Product management

CTV/streaming advertising

Data analysis

Communication

Execution

Education

BA/BS or equivalent experience

Job description

Disney Entertainment & ESPN Product & Technology is seeking a Product Manager II for the Ad Platform team. You will plan and manage multiple features around audience targeting and measurement, working at the intersection of identity, data clean rooms, and first-party data assets.

You should bring 3+ years in product management, a solid understanding of CTV/streaming advertising, strong analytical skills, and excellent communication with engineering partners.