Product Manager I, Google Tag Manager

Google; United States; On-site; USD 138,000 - 197,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

401(k) with company match

20 days paid time off (vacation)

Sick time 40 hours/year (Seattle 69)

Maternity Leave 28-30 weeks

Baby Bonding Leave 18 weeks

13 paid holidays

Job summary

Google seeks a Product Manager I for Google Tag Manager to lead privacy‑preserving measurement initiatives across the Ads Data Management stack. You will work cross‑functionally to turn ideas into shipped features, partnering with engineering, UX, sales, and marketing to deliver measurable value for advertisers.

You will define roadmaps, prioritize features, and own end‑to‑end delivery, with a focus on leveraging first‑party data while maintaining user privacy and compliance.

Qualifications

• Bachelor’s degree or equivalent practical experience.
• 3 years of product management or related technical experience.
• 1 year taking technical products from conception to launch.
• 1 year as PM for Ads Measurement or Bidding.
• Master’s degree is preferred.
• 2 years cross-functional collaboration with engineering, UX/UI, sales/finance.

Responsibilities

• Own goal, strategy, and execution for a product area within Ads Data Management.
• Define product roadmap, write PRDs, prioritize features, and trade-offs.
• Lead cross-functional teams to bring products from concept to launch.
• Define success metrics and monitor performance for privacy-enabled solutions.
• Drive innovation in ingesting and activating first‑party data across ad platforms.

Skills

Product management

Cross-functional collaboration

Roadmapping

End-to-end product delivery

Ads measurement

Privacy-preserving techniques

ML/modeling in constrained data

First-party data integration

Education

Bachelor's degree or equivalent practical experience

Master's degree in technology or business

Job description

Product Manager I, Google Tag Manager

Google

Mountain View, CA, USA; Irvine, CA, USA; +2 more; +1 more

Mid

Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.

In accordance with Washington state law, we are highlighting our comprehensive benefits package, which is available to all eligible US based employees. Benefits for this role include:

• Health, dental, vision, life, disability insurance
• Retirement Benefits: 401(k) with company match
• Paid Time Off: 20 days of vacation per year, accruing at a rate of 6.15 hours per pay period for the first five years of employment
• Sick Time: 40 hours/year (increased to 69 hours/year for Seattle) including 5 discretionary sick days per instance
• Maternity Leave (Short-Term Disability + Baby Bonding): 28-30 weeks
• Baby Bonding Leave: 18 weeks
• Holidays: 13 paid days per year

Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Mountain View, CA, USA; Irvine, CA, USA; Kirkland, WA, USA.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 3 years of experience in product management or related technical role.
• 1 year of experience taking technical products from conception to launch (e.g., ideation to execution, end-to-end, 0 to 1, etc).
• 1 year of experience as a Product Manager for Ads Measurement or Bidding.

Preferred qualifications:

• Master's degree in a technology or business related field.
• 2 years of experience working cross-functionally with engineering, UX/UI, sales finance, and other stakeholders.
• Experience working with privacy‑preserving techniques and developing privacy‑durable measurement solutions.
• Experience applying advanced ML/modeling techniques in a data‑constrained environment.
• Experience integrating first‑party data from disparate sources such as CDPs, CRMs, databases, and cloud stores.

About the job

At Google, we put our users first. The world is always changing, so we need Product Managers who are continuously adapting and excited to work on products that affect millions of people every day.

In this role, you will work cross‑functionally to guide products from conception to launch by connecting the technical and business worlds. You can break down complex problems into steps that drive product development.

One of the many reasons Google consistently brings innovative, world‑changing products to market is because of the collaborative work we do in Product Management. Our team works closely with creative engineers, designers, marketers, etc. to help design and develop technologies that improve access to the world’s information. We’re responsible for guiding products throughout the execution cycle, focusing specifically on analyzing, positioning, packaging, promoting, and tailoring our solutions to our users.

This role involves close collaboration with a number of cross‑product and Google Ads teams. Your mission is to build the next generation of Google’s ads conversion measurement, including developing high‑quality and privacy‑durable measurement solutions. You will enable customers to bring and make sense of first‑party data from disparate sources and lead businesses to understand, trust, and adopt our measurement solutions.Google Ads is helping power the open internet with the best technology that connects and creates value for people, publishers, advertisers, and Google. We’re made up of multiple teams, building Google’s Advertising products including search, display, shopping, travel and video advertising, as well as analytics. Our teams create trusted experiences between people and businesses with useful ads. We help grow businesses of all sizes from small businesses, to large brands, to YouTube creators, with effective advertiser tools that deliver measurable results. We also enable Google to engage with customers at scale. Individual pay is determined by factors including job‑related skills, experience, and relevant education or training.

US: $138000 - $197000 (USD) + 15% bonus target + equity + benefits

Learn more about benefits at Google.

Responsibilities

• Own the goal, strategy, and execution for a key product area within Ads Data Management by understanding advertiser needs, the engaged landscape, and regulatory trends.
• Define a compelling product roadmap, write clear product requirements, prioritize features, and make trade‑offs to deliver maximum impact.
• Lead a cross‑functional team of engineering, UX, research, and Go‑To‑Market partners to bring products from concept to launch and landing.
• Define success metrics, monitor product performance, and continuously iterate to ensure solutions empower advertisers to effectively and privately use their first‑party data.
• Drive innovation in how advertisers ingest, manage, and activate their first‑party data across ad platforms by developing long‑term product strategies.

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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents‑to‑be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

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Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect of equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.