Product Manager, Guest AI

Ulta Beauty, Inc.; Bolingbrook (IL); Hybrid; USD 140,000 - 190,000; Full time

Job summary

Ulta Beauty, Inc. is seeking a Senior Product Manager for Guest AI to own strategy, roadmap, and business outcomes for guest‑facing AI initiatives across on‑site and off‑site experiences, unlocking new commerce capabilities.

You will lead a portfolio of initiatives with Product Owners reporting into you, partnering with Engineering, Data Science, UX, Marketing, and Digital Product teams to translate strategy into executable projects and measurable guest impact.

Qualifications

• 8–10+ years of product management experience with cross-functional, guest-facing digital products.
• Strong understanding of AI concepts and data-driven development.
• Experience leading in Agile/Scrum environments and communicating with senior leadership.

Responsibilities

• Define and own the Guest AI vision, roadmap, and success metrics.
• Lead AI initiatives to expand discovery, personalization, and commerce.
• Partner with Engineering, Data Science, UX, Marketing, and Digital Product teams.

Skills

AI concepts

Cross-functional leadership

Product management

Agile/Scrum

Data-driven decisions

Communication

Education

Bachelor's or Master's in CS/AI/Business

Tools

GCP

Azure

AWS

AI platforms

Product feeds

Job description

OVERVIEW

Live the experience. From professional empowerment to continual learning opportunities. From ongoing investment in new and emerging technologies to a career of self-determination. At Ulta Beauty, our tech team is critical to our scalability—and is recognized that way. We’ve been defined as a “mature start-up.” A place where interdepartmental exposure, open doors, and genuine collaboration is ubiquitous. Where challenges come fast and furious, requiring agility, mental dexterity, and creativity. Where our passion for better solutions drives us and is core to who we are.

We’re engineering for the future of retail, and it’s no-holds-barred. But for those motivated by continual change and ambiguity, by superior leadership, by whip smart colleagues who will press you daily for your very best, you’ll find that virtually nothing’s impossible at Ulta Beauty.

THE IMPACT YOU CAN MAKE:

Ulta Beauty is building best‑in‑class Data & AI capabilities to create meaningful enterprise value and elevate the guest experience across digital and assisted channels. Guest AIis a core pillar of this strategy, focused on driving AI capabilities and features that meet guests where they are, on‑site and off‑site, while expanding Ulta Beauty’s discoverability, reach, and commerce through intelligent, data‑driven experiences.

We are seeking aProduct Manager – Guest AIto own the strategy, roadmap, and business outcomes for guest‑facing AI initiatives. This role is accountable for bringing AI directly to the guest by leadingon‑site and off‑site Guest AI experiences, unlocking new commerce capabilities, and ensuring AI‑powered touchpoints drive discovery, engagement, and conversion.This role will also own theProduct Feeds Strategy, including how Ulta Beauty leverages product and product‑feed data to power AI experiences, personalization, and distributed commerce across internal and external channels.

The Guest AI Product Manager leads a portfolio of initiatives and hasProduct Owner(s) reporting into the role, whoare responsible forday‑to‑day execution and delivery.

YOU’LL ACCOMPLISH THESE GOALS BY:

• Define and own theGuest AI vision, strategy, and multi‑phase roadmap, aligned to enterprise AI priorities, guest experience goals, and commerce growth
• Drive AI capabilities and features thatmeetguestswherethey are, enabling on‑site and off‑site guest engagement across digital touchpoints
• Lead Guest‑facing AI initiatives that expanddiscovery, personalization,assistance, and commerce, increasing Ulta Beauty’s reach and relevance
• Own theProduct Feeds Strategy, including how product and product‑feed data are structured, enriched, andleveragedto power AI experiences and distributed commerce
• Identifyand prioritize AI opportunities with clear problem statements, value hypotheses, and success metrics tied to guest and business outcomes
• Lead theend‑to‑end productlifecycle, from discovery and experimentation through launch, optimization, and scaling
• Partner with Engineering, Data Science, UX, Marketing, Guest Services, and Digital Product teams to translate strategy into executable initiatives
• Provide strategic direction and prioritization across multiple Guest AI initiatives, balancing near‑term impact with foundational data and AI investments
• Lead, coach, and developProduct Owners, ensuring strong execution, healthy backlogs, and alignment to roadmap priorities
• Socialize product vision, roadmap, progress, and outcomes withsenior leadership and cross‑functional stakeholders
• Ownsuccess measurementfor Guest AI, including guest experience metrics, adoption, discoverability, commerce impact, and operational performance
• Managevendor and AI platform partnerships, ensuring tools and solutions align to product strategy and deliver measurable value
• Partner with Finance oninvestment decisions, ROI measurement, and ongoing cost managementfor Guest AI initiatives
• Stay current on advancements in AI/ML and generative AI, applying relevant innovation responsibly to guest‑facing experiences

ESSENTIALS FOR SUCCESS:

• Bachelor's or Master's degree in Computer Science, Artificial Intelligence, Business Administration, or a related field.
• 8–10+ years of product management experience, including ownership of complex, cross‑functional, guest‑or customer‑facing digital products
• Strong understanding of AI concepts (e.g., machine learning, NLP, generative AI) and data‑driven product development
• Proven ability to lead through influence in a matrixed organization and align diverse stakeholders around a shared vision
• Excellent strategic thinking, problem‑solving, and analytical skills with a strong bias toward data‑driven decision making

• Experience working inAgile/Scrumproduct delivery environments
• Exceptional written and verbal communication skills; comfortable presenting to senior leadership
• Experience working withclouddata,AIplatforms, and product feed ecosystems(GCP, Azure, AWS preferred)
• Retail, ecommerce, or consumer digital experiencestrongly preferred
• Passion for guest‑centric design andleveragingAI to expand discovery, reach, and commerce

ABOUT

At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label. Ulta Beauty also offers a full-service salon in every store featuring—hair, skin, brow, and make‑up services.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.