Product Manager, Growth

Snout, Inc.; United States; Hybrid; USD 120,000 - 200,000; Full time

Benefits offered by this job

Day 1 medical/dental/vision benefits

Equity

Flexible time off

Job summary

Snout, Inc. is seeking an experienced Product Manager, Growth to own the vet directory, clinic portal, and website as growth engines.

You will drive local SEO, enrollment optimization, and AI-powered personalization to accelerate clinic adoption and pet-parent engagement across the product surface. You will shape the growth strategy, craft MVPs, prototype with modern tools, and ship fast in a small, cross-functional team with strong YC-like speed and ownership mindset.

Qualifications

• 5+ years in product management, growth, marketing or related fields.
• Experience managing internal tooling (martech) and AI-powered features.
• Proven growth track record in B2B2C, health tech, fintech, or marketplace products.
• Strong technical fluency for prototyping and data-driven discussions.
• Experience with enrollment/onboarding optimization and lifecycle thinking.
• Comfort acting as strategist and executor in a small cross-functional setup.
• Deep familiarity with product analytics and experimentation frameworks.

Responsibilities

• Own the Snout vet directory, portal and website as growth products and optimise local SEO, conversions and enrollment paths.
• Lead the end-to-end pet parent enrollment flow, reducing friction and improving mobile UX.
• Collaborate with stakeholders on clinic onboarding, plan-builder UI and activation milestones.
• Build in-product data layer and AI-powered experiences for personalization and insights.
• Define instrumentation with engineering for clean data feeds to analytics and lifecycle systems.
• Run continuous experiments across email and in-product touchpoints.

Skills

Product management

Growth marketing

Growth engineering

Data analysis

Tools

Cursor

Replit

v0

Amplitude

Mixpanel

Figma

Framer

Webflow

Sanity

Job description

Our mission

Every pet should get the care they need, regardless of cost. Vet med prices are up 40% since 2020, and pet owners are stuck having to pick between their bank account and furry friend. At Snout, we aim to solve this by enabling clinics to offer wellness plans that actually work.

Opportunity

Snout is one of the fastest growing wellness plan providers in the veterinary space, trusted by clinics across the U.S. We’re a small but mighty startup team of fewer than 50 employees. We’re on the lookout for an experienced and remote Product Manager, Growth based in the U.S. to help leverage martech tools and optimize Snout’s user experience through our website and portal to fuel growth.

The role

As our Product Manager, Growth, you'll sit at the intersection of product, growth, marketing, and tooling. You will own the surfaces (vet portal, website) and some of the systems or internal tooling that drive clinic acquisition, pet parent enrollment, and lifecycle engagement. In this non‑traditional PM role, you'll need to be someone who is a whiz with marketing, proficient in prototyping using modern AI‑assisted tools and focussed on shipping fast.

You will shape how clinics discover Snout, how pet parents enroll, and how both experience the product at every stage of their journey while using AI and data to make every touchpoint smarter over time. You will impact Snout's product experience and growth engine, ensuring that it operates as one unified system. This is a rare chance to define the product‑growth function and build the systems behind it from the ground up.

If you're a strategist and an executor, we'd love to hear from you!

Snout is committed to building a diverse and inclusive team. We know that great candidates may not check every box — and that’s okay. If you're excited about this role and our mission, we encourage you to apply if you meet at least 75% of qualifications including the first bullet. If you need any accommodations during the application or interview process, please let us know — we’re happy to support you.

What you’ll do

• Own the Snout vet directory, portal and website as growth products: local SEO and clinic discovery, conversion optimisation, ICP‑segmented journeys, and A/B testing across hero messaging and enrollment paths
• Own the pet parent enrollment flow end to end: friction reduction, mobile UX, and conversion rate optimisation
• Collaborate with various stakeholders on the clinic‑facing experience: onboarding UX, plan‑builder interface, dashboard utility — and define and measure the “first plan live” activation moment
• Build the in‑product data layer and AI‑powered experiences: personalisation, behavioural triggers, smart nudges, predictive enrollment prompts, and automated clinic insights layered on top of Snout's core platform
• Define event instrumentation with engineering so clean data feeds both product analytics and lifecycle systems (Customer.io for pet owners, HubSpot for clinics), and translates usage into activation, churn, and expansion signals
• Run continuous experimentation across email and in‑product touchpoints: onboarding sequences, usage nudges, expansion prompts, renewal flows

What we’re looking for

• 5+ years of experience across product management, product‑led growth, growth engineering and marketing
• Demonstrated experience managing or developing internal tooling (martech preferred) and leveraging AI‑powered product features
• Proven track record of growth with a B2B2C, health tech, fintech, or marketplace/platform based product
• Strong technical fluency – you prototype in modern tools, write specs engineers love, and hold your own in data conversations.
• Experience with enrollment/onboarding optimisation and lifecycle‑stage thinking
• Comfort as both strategist and executor – you'll have a channel partner, but no large team so you’ll be hands‑on
• Deep familiarity with product analytics and experimentation frameworks

What will make you stand out

• Prior founder, product marketing manager or general marketing experience
• Experience building directory or marketplace products for local discovery
• Fluency with AI‑assisted development workflows (Cursor, Replit, v0) to ship growth experiments without waiting on engineering sprints
• Comfort in Amplitude or Mixpanel, Figma or Framer, and Webflow or Sanity – you define what we measure and own the experimentation layer

Why you should join Snout

• Fast growing, venture capital‑backed technology company focused on improving access to veterinary care
• Ability to have a meaningful impact from Day 1, where your voice and opinion matters
• Unlimited potential to grow in your career, learn and expand your skillsets
• Collaborative, flexible, and friendly culture

Why this role might not be a fit for you

• You're not situated near a major airport or don't have the flexibility to travel on a quarterly basis
• The pace and uncertainty of startup life feels destabilising rather than energising
• You thrive within a fully established demand generation infrastructure rather than building one from the ground up
• You gravitate toward optimising existing funnels rather than architecting new ones
• You haven't operated in a cross‑functional setting alongside Sales or CX counterparts
• You don't have a connection to animals or an affinity for our mission

Compensation

• $120 000 – $200 000 base salary
• Equity

Benefits

• Day 1 medical/dental/vision benefits
• Flexible time off + 11 Snout calendar holidays
• Paid parental leave