Product Manager, File

Socket.dev; Santa Clara (CA); On-site; USD 149,000 - 224,000; Full time

Benefits offered by this job

Equity

Incentive pay

Job summary

Pure Storage in Santa Clara, CA is seeking a Senior Product Manager to define and execute the global GTM strategy for FlashArray File as it moves to the primary enterprise file storage platform. You will partner with Sales, Product Marketing, and Engineering to convert technical innovation into market share and revenue growth.

In this high-visibility role, you will craft competitive playbooks, drive market narratives for analysts and executives, and translate storage architecture into

Qualifications

• In-depth understanding of file/NAS storage markets and protocols.
• Proven track record leading product launches and sales enablement.
• Ability to distill complex architectures into executive narratives.
• Cross-functional alignment with Sales, Marketing, and Engineering.
• Office-based work from Santa Clara, CA in compliance with policy.

Responsibilities

• Architect and launch GTM programs and competitive positioning.
• Deliver battle cards and messaging frameworks for global Field Sales.
• Shape market narratives for analysts and executives.
• Translate storage architecture into executive-ready campaigns.

Skills

GTM ownership

Competitive intelligence

Strategic storytelling

Cross-functional leadership

Enterprise storage

Job description

We’re in an unbelievably exciting area of tech and are fundamentally reshaping the data storage industry. Here, you lead with innovative thinking, grow along with us, and join the smartest team in the industry.

This type of work—work that changes the world—is what the tech industry was founded on. So, if you're ready to seize the endless opportunities and leave your mark, come join us.

THE ROLE

FlashArray File is at a pivotal inflection point, transitioning from a supplemental NAS capability into Everpure’s primary enterprise file storage platform competing directly with industry incumbents like NetApp and Dell. As Senior Product Manager, you will define and execute the global business and go-to-market (GTM) strategy that turns technical innovation into market share and enterprise revenue growth. In this high-visibility role, you will partner closely with Sales Leadership, Product Marketing, Competitive Intelligence, and Engineering to build competitive playbooks and establish our market narrative.

WHAT YOU’LL DO

• Drive Business Strategy & GTM Execution: Architect and launch comprehensive GTM programs, sales plays, and competitive positioning that directly accelerate pipeline growth and boost competitive win rates against major legacy NAS players.
• Lead Competitive Intelligence & Field Enablement: Analyze win/loss patterns and deliver actionable battle cards and messaging frameworks that empower global Field Sales Engineers and Account Executives to win enterprise deals independently at scale.
• Shape Industry Analyst & Executive Narratives: Craft compelling market stories and present briefings for industry analysts, partners, and executive stakeholders, positioning FlashArray File as a challenger and leader in enterprise storage.
• Bridge Product & Outbound Strategy: Collaborate across Sales, Product Marketing, and Engineering leadership to translate complex storage architecture into executive-ready narratives, sales campaigns, and customer-facing positioning for enterprise CIOs.

WHAT YOU BRING

• Enterprise Storage Expertise: In-depth understanding of the file and NAS storage market, including NFS/SMB protocols, enterprise workload requirements, and key competitive dynamics.
• Proven Go-to-Market Ownership: Demonstrated track record of leading product launches, competitive positioning, analyst relations, and sales enablement initiatives within enterprise IT or data infrastructure.
• Strategic Communication & Storytelling: Exceptional ability to distill complex technical architecture into clear, value-driven business narratives for executives, analysts, field teams, and Fortune 500 customers.
• Cross-Functional Leadership: Mastery in aligning cross-functional teams—including Sales, Marketing, and Engineering—to drive business outcomes and strategic alignment without direct authority.
• Workplace Expectation: We are primarily an in-office environment and therefore, you will be expected to work from the Santa Clara, CA office in compliance with Everpure’s policies, unless you are on PTO, or work travel, or other approved leave.

#LI-ONSITE

Salary ranges are determined based on role, level and location. For positions open to candidates in multiple geographical locations, the base salary range is reflective of the labor market across the applicable locations.

This role may be eligible for incentive pay and/or equity.

There is no application deadline and we accept applications on an ongoing basis until the job is filled.

The annual base salary range is:

$149,000—$224,000 USD

WHAT YOU CAN EXPECT FROM US:

• Innovation: We celebrate those who think critically, like a challenge, and aspire to be trailblazers.
• Growth: We give you the space and support to grow along with us and to contribute to something meaningful. We have been named Fortune's Best Workplaces in Technology™, Fortune's Best Workplaces in the Bay Area™, and certified as a Great Place to Work®!
• Team: We build each other up and set aside ego for the greater good.

And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events. Check out purebenefits.com for more information.

ACCOMMODATIONS AND ACCESSIBILITY:

Candidates with disabilities may request accommodations for all aspects of our hiring process. For more on this, contact us at [e-mail] if you’re invited to an interview.

OUR COMMITMENT TO A STRONG AND INCLUSIVE TEAM:

We’re forging a future where everyone finds their rightful place and where every voice matters. Where uniqueness isn’t just accepted but embraced. That’s why we are committed to fostering the growth and development of every person, cultivating a sense of community through our Employee Resource Groups and advocating for inclusive leadership.

Everpure is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or any other characteristic legally protected by the laws of the jurisdiction in which you are being considered for hire.

Join us and bring your best.

Bring your bold.

Pure and simple.