Product Manager - Entertainment

Armstrong-Utilitie; Butler (Butler County); On-site; USD 110,000 - 155,000; Full time

Benefits offered by this job

Competitive salary

Benefits

Collaborative culture

Job summary

Armstrong Group is seeking a Product Manager – Entertainment to own the strategy, roadmap, and lifecycle of TV, streaming, and next-gen entertainment products. You’ll write requirements and collaborate with engineering, content partners, and marketing to shape positioning, pricing, and launch storytelling.

You’ll drive cross-team alignment, define KPIs, and own subscriber growth, engagement, and ARPU, while partnering with content providers and vendors to secure exclusive innovations.

Qualifications

• 5+ years of product management experience in video, streaming, entertainment, or telecom.
• Bachelor’s degree in Business, Marketing, Engineering, or a related field.
• Track record shipping products end-to-end: roadmaps, requirements, agile delivery with engineering, and successful launches.
• Data-driven: dashboards, viewership analytics, user segmentation, and P&L or unit-economics analysis.
• Excellent communicator, natural collaborator, customer champion.

Responsibilities

• Own the Entertainment Roadmap: set strategy and multi-quarter roadmap for TV, video, streaming products.
• Conduct market and competitive intelligence to inform roadmap, packaging, and pricing decisions.
• Translate customer needs into clear requirements, user stories, and acceptance criteria; manage backlog and releases.

Skills

Product management

Data-driven decisions

Cross-functional collaboration

Entertainment domain knowledge

Agile delivery

Education

Bachelor's degree in Business/Marketing/Engineering

Tools

Dashboards

Analytics software

P&L analysis tools

Job description

Position SummaryAt Armstrong, we believe entertainment should be effortless—bringing joy, connection, and discovery to every screen. As our Product Manager – Entertainment, you’ll own the strategy, roadmap, and full lifecycle of our TV, streaming, and next-gen entertainment products—defining what we build, how we package and price it, and how it reaches customers. This is a hands-on, end-to-end role: you’ll write the requirements, work shoulder-to-shoulder with engineering and content partners to ship, and stay close enough to the market to shape the positioning and launch story yourself. You’ll combine local insight and industry trends to put Armstrong at the heart of the home and ahead in a rapidly changing market.What You’ll DoOwn the Entertainment Roadmap: Set the product strategy and multi-quarter roadmap for Armstrong’s TV, video, and streaming portfolio—new bundles, on-demand content, apps, and integrated entertainment experiences. Build the business cases, define packaging and pricing, and decide what gets built, bought, or retired.Market & Competitive Intelligence: Keep a pulse on streaming trends, content partnerships, platform evolutions, and how national/OTT players (like Comcast/Xfinity, YouTube TV, Hulu, Netflix) impact our local offering and community customers. Feed those findings directly into roadmap, packaging, and pricing decisions.Requirements & Delivery: Translate customer needs into clear requirements, user stories, and acceptance criteria. Prioritize the backlog, make the trade-off calls, and drive releases with engineering, vendors, and platform partners from concept through launch and iteration.Cross-Team Leadership: Act as the hub across engineering, customer care, finance, field operations, digital, creative, and sales—driving launch readiness for entertainment offers, bundles, and platform upgrades. Equip frontline teams with positioning, pitch tools, and training.Own the Numbers: Define the KPIs and own results for subscriber growth, content engagement, pay-TV retention, app adoption, ARPU, and margin. Draw insights from viewership data, user behavior, and NPS—pivot fast, double down on what works.Partnerships & Vendor Management: Evaluate, negotiate, and manage content, platform, and technology partners—from build-vs-buy analysis through contract requirements, integration, and ongoing performance—to secure the exclusives and innovations that set Armstrong apart.Champion the Customer: Own the voice of the customer—research, usability testing, care escalations, and field feedback—and advocate for seamless onboarding, rich discovery, and support that keeps entertainment easy for every household.Positioning & Launch Story: Because this role spans product and product marketing, you’ll also craft the value proposition, name and frame the offer, and shape launch messaging for audiences from families and sports fans to cord-cutters and streaming binge-watchers—partnering with marketing on campaign execution.What You'll Need5+ years of product management experience (product marketing exposure a plus) in video, streaming, entertainment, or telecomBachelor’s degree in Business, Marketing, Engineering, or a related fieldTrack record shipping products end-to-end: roadmaps, requirements, agile delivery with engineering, and successful launchesPassion for how people discover and experience entertainment across platformsComfortable across the full range—business cases and backlogs on one side, positioning and launches on the otherData-driven: experience with dashboards, viewership analytics, user segmentation, and P&L or unit-economics analysisExcellent communicator, natural collaborator, customer championKnowledge of national and regional content provider/streaming landscapeAbility to work independent and within a team environmentWhat’s in it for youOwn a portfolio and define the future of entertainment experiences at ArmstrongWork on the frontlines of media evolution with industry-leading teamsCompetitive salary, benefits, and a collaborative, innovative cultureWho We AreThe Armstrong Group is a family owned and operated collection of diverse companies. What began in 1946 as Armstrong County Line Construction, founded by Jud L. Sedwick in Kittanning, PA, has now grown into an organization that encompasses multiple industries and employs over 2,400 individuals nationwide. Our brands include Armstrong Utilities, Guardian Protection, Armstrong Development, 4Front Solutions, Twin Pops, and Armstrong Comfort Solutions.Armstrong is an Equal Opportunity Employer.