Product Manager, End-User Adoption (Remote)

Bitwarden; Oregon; Hybrid; USD 150,000 - 160,000; Full time

Job summary

Bitwarden is seeking a Product Manager, End-User Adoption, to shape how individuals and employees get started with Bitwarden across the browser extension, web, and desktop apps. You’ll own onboarding, first-run experiences, autofill reliability, and vault workflows, partnering with Design, Engineering, and GTM to deliver simple, trustworthy features for personal and enterprise use.

You will base decisions on qualitative feedback, usage analytics, and competitive benchmarks to influence the

Qualifications

• 4+ years of product management experience.
• Experience in user research and user experience design.
• Strong technical aptitude with a focus on technical users.
• Ability to translate complex security concepts into intuitive user experiences.
• Ability to have technical discussions with engineering, making architecture and technology tradeoffs.
• Extremely organized and able to make highly informed prioritization & trade-off decisions based on company goals and user needs.
• Excellent written and verbal communication skills.
• A growth mindset and a desire to learn from others.
• Excitement and enthusiasm for open source and for better internet security.

Responsibilities

• Own the roadmap for key user workflows in password manager, including onboarding, item creation, search and filtering, organization, and in-app guidance across all Bitwarden clients.
• Drive improvements to autofill reliability and compatibility across websites, apps, and platforms, including how Bitwarden handles sites that are hard to fill.
• Define how users organize and find their data at scale, balancing simplicity for new users with power for people managing thousands of items.
• Model the relationship between early product experience and activation, retention, upgrade rates, and enterprise rollout success.
• Define and monitor adoption metrics, such as time to first fill, import completion, weekly active use, and feature engagement by platform and customer segment.
• Turn customer feedback from support tickets, community forums, and research into clear, prioritized product decisions.
• Support Sales, Solutions Engineering, and Customer Success on how the everyday experience drives employee adoption in enterprise deployments.
• Share performance metrics, roadmap updates, and wins with leadership and cross-functional partners.
• Use AI tools to accelerate spec writing, competitive analysis, data modeling, and rapid prototyping.

Skills

4+ years product management

User research

UX design

Technical aptitude

Security concepts simplification

Engineering discussions

Prioritization & trade-offs

Communication

Open source enthusiasm

Job description

Bitwarden is seeking a Product Manager, End-User Adoption, to shape how individuals and employees get started with Bitwarden across the browser extension, web, and desktop apps. You’ll own onboarding, first-run experiences, autofill reliability, and vault workflows, partnering with Design, Engineering, and GTM to deliver simple, trustworthy features for personal and enterprise use.

You will base decisions on qualitative feedback, usage analytics, and competitive benchmarks to influence the