Product Manager, Digital

American Heart Association; Texas; On-site; USD 76,000 - 102,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Retirement plan with employer match

Paid time off 16 days per year

12 paid holidays per year

Tuition assistance

Heart U learning resources

Job summary

The American Heart Association (AHA) in Dallas, TX seeks a Product Manager for its on-site Digital team. You will own the product vision, roadmap, and measurable outcomes across digital products, partnering with business, UX, technology, and operations throughout the lifecycle.

Responsibilities include discovery, backlog management, defining acceptance criteria, and coordinating with stakeholders to deliver value and drive adoption. Some local travel may be required.

Qualifications

• Bachelor's degree or equivalent work experience.
• Minimum of three years of relevant experience.
• Demonstrated skills across: Agile product development, backlog management, business acumen, customer discovery, design thinking, KPI definition, product analytics, product strategy, roadmap management, stakeholder management, vendor management, and change and adoption.
• Ability to travel occasionally locally and stay overnight.
• Preferred: prior experience in product management, product ownership, or digital product development.

Responsibilities

• Own and maintain the product vision, strategy, roadmap, and outcome-based backlog.
• Lead product discovery to clarify problems and define outcomes.
• Translate opportunities into objectives, rules, scenarios, and acceptance criteria.
• Prioritize enhancements, compliance, defects, technical debt, and operational improvements.
• Define and maintain a delivery-ready backlog; plan MVP scope and sequencing.
• Partner with UX and technology through discovery, design, development, testing, and release.
• Evaluate capabilities against outcomes and participate in release decisions.
• Define success measures; monitor adoption, performance, and outcomes.
• Coordinate stakeholders to align priorities, dependencies, and releases.
• Manage vendor, consultant, offshore, or distributed-team delivery.

Skills

Agile product development

Backlog management

Business acumen

Customer discovery

Design thinking

KPI definition

Product analytics

Product strategy

Roadmap management

Stakeholder management

Vendor management

Change and adoption

Education

Bachelor's degree or equivalent work experience

Job description

The American Heart Association (AHA) is a nonprofit health organization founded in 1924, dedicated to reducing cardiovascular disease and stroke deaths through scientific research, public health advocacy, and community programs. Since its founding, it has helped cut cardiovascular disease deaths in half and continues to work toward its 2028 goal of driving breakthroughs in science, policy, and care for healthier people and communities.

The role

This Product Manager position sits within the Digital team at the AHA's Dallas, TX office and is a fully on-site role. The position is accountable for defining the product vision, roadmap, priorities, and measurable value of digital products and applications. The Product Manager owns the "what" and "why" of the product, partnering with business, UX, technology, operations, and other stakeholders throughout the full product lifecycle.

What you would do

• Own and maintain the product vision, strategy, roadmap, and outcome-based backlog, keeping them aligned with organizational priorities, customer needs, and measurable business value.
• Lead product discovery to clarify customer and business problems, validate assumptions, and define desired outcomes before solution design and delivery begin.
• Translate business opportunities and customer needs into product objectives, business rules, user scenarios, prioritized capabilities, and clear acceptance criteria.
• Prioritize strategic enhancements, compliance requirements, defects, technical debt, and operational improvements based on value, risk, dependencies, and capacity.
• Define and maintain a healthy, delivery-ready backlog; establish MVP scope and sequencing while supporting scalability and longer-term roadmap objectives.
• Partner with UX and technology teams through discovery, design, development, testing, release, and continuous improvement cycles.
• Evaluate delivered capabilities against defined outcomes and acceptance criteria, and participate in release-readiness decisions based on value, quality, risk, and stakeholder readiness.
• Define success measures and KPIs; monitor adoption, product performance, customer feedback, and business outcomes to identify improvement opportunities.
• Coordinate business, technology, UX, operations, go-to-market, training, and other stakeholders to maintain alignment on priorities, trade-offs, dependencies, and release decisions.
• Manage vendor, consultant, offshore, or distributed-team delivery against agreed scope, priorities, quality expectations, and intended product outcomes.

What they are looking for

• Bachelor's degree or equivalent work experience.
• Minimum of three years of relevant experience.
• Demonstrated skills across: Agile product development, backlog management, business acumen, customer discovery, design thinking, KPI definition, product analytics, product strategy, roadmap management, stakeholder management, vendor management, and change and adoption.
• Ability to travel occasionally locally and stay overnight.
• Preferred: prior experience in product management, product ownership, or digital product development.

Working arrangements

This is a fully on-site, office-based position located in Dallas, TX. Occasional local travel with overnight stays may be required.

Pay and benefits

The salary range is $76,000 to $102,200 per year, with pay commensurate with experience; geographic differentials may apply. Benefits include medical, dental, and vision insurance; disability and life insurance; a retirement program with employer match and automatic contribution; an employee assistance program; wellness program and telemedicine access; paid time off (minimum 16 days per year for new employees, increasing with seniority); 12 paid holidays per year including several days off at year-end; tuition assistance; and access to Heart U, the AHA's online corporate university with more than 100,000 learning resources.