Product Marketing Manager, Gaming

TikTok; New York (NY); On-site; USD 108,000 - 209,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company match

Parental leave

Disability coverage

Life insurance

Wellbeing benefits

Paid holidays

Job summary

TikTok is seeking a product marketing/management leader to steer mobile app ads solutions for gaming advertisers globally. You will shape strategy based on industry trends, partner with Sales and regional teams, and collaborate with gaming product squads to deliver advertiser-centric outcomes.

Join a team focused on driving growth in mobile gaming advertising, leveraging data to prioritize features and optimize performance across markets.

Qualifications

• BA/BS degree or above required.
• 5+ years in product marketing or product management with digital ad products.
• Strong knowledge of mobile gaming and app measurement solutions (SDK, SKAN, 1P/3P attribution, MMP).
• Excellent communication, presentation, and analytical skills.

Responsibilities

• Shape strategy and direction for mobile app ads solutions.
• Partner with Sales and Global Marketing to set go-to-market plans.
• Collaborate with gaming product teams to build advertiser-centric solutions.
• Drive ad revenue growth in collaboration with Sales.
• Utilize data to identify pain points and inform product development.

Skills

Mobile gaming knowledge

App measurement industry

Attribution (SDK/SKAN/MMP)

Analytical skills

Communication skills

Presentation skills

Education

BA/BS degree or above

Job description

Responsibilities

The TikTok App Ads and Gaming global team is part of the TikTok Monetization Product organization and is responsible for building advertising products for app and gaming clients on TikTok. Our vision is to make TikTok the leading platform for app and gaming marketers to acquire, retain and monetize users by building products that support unique vertical needs, new monetization models and different stages of the app lifecycle.

• Based on a strong knowledge of trends in the mobile marketing industry particularly in Mobile Gaming and App Service, to affect the strategy/direction of product solutions
• Partner with Sales leadership, Business Marketing, Global and Regional Product Marketing Managers to set long‑term objectives and develop go‑to‑market strategies for mobile app ads adoption and growth
• Collaborate with our gaming product and solutions team to build customer‑centric solutions for our mobile gaming advertisers globally
• Partner with cross functional teams and regional product marketing teams to Develop programs through the lens of clients, ultimately driving business outcomes for our clients and be accountable for ad revenue growth in close alignment with Sales
• Partner closely with sales teams and utilise data proficiently to deeply understand pain points, formulate business requirements and prioritise solutions to influence the direction of product development for growth of the gaming business

Minimum Qualifications

• BA/BS degree or above
• 5+ years of product marketing or product management experience with digital ad products, specifically in performance marketing
• Strong knowledge of mobile gaming, app measurement industry and solutions (SDK, SKAN, 1P/3P app ads attribution, MMP etc.) and experience working on qualitative and quantitative measurement of app performance marketing campaigns.
• Excellent communication, presentation and analytical skills. Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences

Preferred Qualifications

• Gaming experience with a technology company, media agency, consulting firm preferred

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $108000 - $208800 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.