Product Manager, CPG & Launch Lead — Relocation Included

Ihiremarketing; DeForest (WI); On-site; USD 80,000 - 90,000; Full time

Benefits offered by this job

Relocation benefits

Performance bonus

Annual bonus

Profit sharing

Job summary

Ihiremarketing is seeking a Product Manager for our client in the greater Madison, WI area. This role drives product life cycle from ideation to launch, collaborates with VP Marketing and Sales, and supports trade shows, collateral development, and digital campaigns.

The ideal candidate has a BS/BA in Marketing or Business Admin (MBA a plus) and 5–7 years in a CPG/manufacturing environment with strong Excel and database skills. Relocation benefits offered where applicable.

Qualifications

• BS/BA – Marketing or Business Administration required; MBA a plus
• Minimum 5-7 years of relevant experience as an associate product manager in a CPG and/or manufacturing environment
• Experience with new product development from ideation to launch a big plus
• Superior spreadsheet and database management abilities

Responsibilities

• Assist with execution and implementation of all marketing-related activities for the domestic team
• Support the VP of Marketing and International Product Manager with product launches and sales
• Assist sales team in preparing for trade shows, customer sales meetings, and training events
• Drive product execution process for all confirmed new product initiatives from approval to launch
• Work with registrations to ensure package labeling meets requirements and drive development and execution of packaging
• Work with purchasing to ensure efficient, cost-effective packaging development and transition plans for existing/new products
• Work with the Marketing team and the Sales team to develop collateral materials including working with graphic artists, sales managers, and outside customers to ensure successful completion
• Manage all collateral development for new product introductions as well as updates and enhancements to existing materials
• Monitor inventory levels and determine economic order quantities of new materials, as necessary
• Attend all divisional sales meetings, regional trade shows, and training events as needed to gather intelligence necessary for effective product and sales support
• In concert with the team, develop and implement promotional marketing programs that support sales objectives
• Coordinate and advertising campaigns that support new product introductions, product initiatives, and other objectives
• Work with the Vice President of Marketing and Sales managers to develop and execute promotional materials for customer-specific initiatives
• Work cross-functionally to identify products that no longer meet companies’ required performance criteria
• Evaluate product performance and manage product life cycle to drive continued sales growth through merchandising, promotional, or packaging solutions
• Work with Marketing team to manage websites and execute digital communications (e-blasts, online promotional content)
• Work with SVP and VP of Marketing to support and manage all divisional trademarks

Skills

Product management

Marketing

Excel

Data analysis

Communication

Education

BS/BA – Marketing or Business Administration

MBA

Tools

Database management

Job description

Ihiremarketing is seeking a Product Manager for our client in the greater Madison, WI area. This role drives product life cycle from ideation to launch, collaborates with VP Marketing and Sales, and supports trade shows, collateral development, and digital campaigns.

The ideal candidate has a BS/BA in Marketing or Business Admin (MBA a plus) and 5–7 years in a CPG/manufacturing environment with strong Excel and database skills. Relocation benefits offered where applicable.