Product Manager, Content

Houston Texans; Alpharetta (GA); On-site; USD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a Content Product Manager to enhance their content ecosystem. This pivotal role involves overseeing the development and optimization of systematically generated content, ensuring alignment with marketing and business objectives. You will collaborate with various teams, streamline content workflows, and drive user engagement and retention. If you're passionate about content strategy and eager to make a significant impact in the media and sports industry, this is the perfect opportunity for you. Join a dynamic team focused on innovation and growth while navigating the exciting challenges of content management.

Qualifications

• 5+ years in content product management or digital media.
• Strong understanding of automated content workflows and strategies.

Responsibilities

• Oversee content strategy and governance for systematic content.
• Lead content pipeline automation and cross-functional collaboration.

Skills

Content Product Management

Automated Content Workflows

Data-Driven Decision Making

Cross-Functional Collaboration

Analytical Skills

Education

Bachelor's Degree in a relevant field

Tools

MarTech Stacks

CRM Integrations

APIs

Job description

TheContent Product Manageris responsible for overseeing the development, optimization, and strategic deployment ofsystematically generated contentacross all product surfaces. This includes content used for customer engagement, B2C marketing campaigns, and core platform experiences. The role ensures that content is effectively structured, delivered, and repurposed to maximize user engagement, conversion, and retention.
This position will serve as a key liaison betweenProduct, Engineering, Corporate Marketing, and B2C Marketing, aligning content generation and distribution with overall business objectives. While the Content Product Manager doesnotown custom content creation or brand creative strategy, they will work closely with stakeholders to ensure that content workflows, automation, and syndication are efficient and impactful.
The Outcomes You'll Deliver
- Increase in engagement metrics (views, watch time, click-through rates) for systematically generated content. - Growth in conversion rates fromautomated content-driven marketing campaigns. - Efficiency improvements incontent generation workflows(e.g., reduced manual effort, increased automation). - Improved alignment betweencontent output and business objectives(subscriptions, ad revenue, user engagement). - Reduction intime-to-marketfor new content automation initiatives.
Why This Role Matters
This role is critical to scalingNFHS Network’scontent ecosystem efficiently while aligning content strategy with revenue and engagement goals. By streamlining systematic content generation, optimizing syndication, and integrating content into B2C marketing efforts, theContent Product Managerwill help drive subscription growth, audience retention, and platform engagement at scale.

In This Role, You Can Expect To Be Responsible For
1. Content Strategy & Governance - Define and implement acontent frameworkfor systematically generated content, ensuring scalability and reusability across all product surfaces. - Collaborate withB2C marketing and corporate marketingto align content output with audience segmentation, marketing objectives, and product positioning. - Work closely with theowner of the marketing content calendarto ensure proper integration of systematic content into campaign planning and execution. - Establishcontent quality standards(metadata, tagging, accessibility, performance tracking) to ensure consistency and compliance with platform guidelines.
2. Content Pipeline & Automation - Lead thesystematic generation, transformation, and delivery of contentacross: live and on-demand video experiences, automated highlight clips and video summaries, scores, schedules, and play-by-play data, and data-driven editorial and engagement content - Define product requirements for content automation, working closely withengineeringto develop and optimize workflows. - Overseecontent ingestion, normalization, and syndication processesto ensure seamless content distribution across platforms (web, mobile, streaming apps, email, social media, and marketing campaigns).
3. Cross-Functional Collaboration - Act as theprimary interfacebetween product and engineering to define scalable solutions for systematic content production. - Partner withcorporate marketing and B2C marketingto ensure generated content supportsuser acquisition, engagement, and retention initiatives. - Work closely withdata and analytics teamsto refinepersonalization and recommendation algorithmsfor content distribution. - Align with customer support, operations, and content moderation teams to ensure content compliance and a seamless user experience.
4. Performance Optimization & Insights - Definekey metrics and KPIsto measure content engagement, conversion impact, and ROI. - Utilize A/B testing and user behavior insights tooptimize content presentationacross different surfaces. - Work with analytics teams to improvecontent personalizationanddistribution algorithmsbased on user preferences and engagement trends.

To Thrive in this Role, You Have
- 5+ years of experiencein content product management, digital media, or a related field. - Strong understanding ofautomated content workflows, data-driven content strategies, and content syndication. - Experience collaborating withengineering teamsto define requirements for content pipelines, APIs, and automation tools. - Familiarity withmarketing technology (MarTech) stacks, CRM integrations, and personalization engines. - Analytical mindset with experience usingdata-driven decision-makingto optimize content effectiveness. - Ability tomanage cross-functional initiativesacross product, marketing, and engineering. - Deep knowledge ofconsumer-facing content platforms, particularly in media, sports, or streaming.

How You Play
Ownership over Participation- You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges.Team over Stars- You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed.
Growth over Comfort- You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.
Fairness over Popularity- You approach decisions with a scientist’s mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others’ perspectives, and manage emotions in decision-making.