Product Manager - Consumer Mobile Applications

TrueCar, Inc.; Austin (TX); On-site; USD 110,000 - 140,000; Full time

Job summary

TRUECar, Inc. is seeking a Product Manager to lead the consumer app roadmap, guiding features from ideation to launch and ongoing maintenance. You will collaborate across engineering, data science, and design to deliver a seamless car buying experience.

You’ll leverage data, market research, and user testing to set goals and metrics, while managing stakeholder trade-offs in an agile environment and driving alignment with strategic objectives.

Qualifications

• BA/BS or equivalent with 2+ years PM experience.
• Engineering-first culture and Agile/Scrum experience.
• Strong communication and team-building skills.
• Data analysis to drive product health and prioritization.
• Analytical and quantitative mindset with attention to detail.

Responsibilities

• Own the native consumer app roadmap from ideation through launch and maintenance.
• Design and optimize features across the consumer buying lifecycle.
• Understand integration of client-side logic, APIs, algorithms, and UI components.
• Leverage data, market research, and user testing to set goals and metrics.
• Navigate ambiguity and trade-offs within an agile framework.
• Manage diverse stakeholder relationships and align with business goals.
• Evaluate new ideas and maintain focus on strategic objectives.
• Understand and influence TRUECar’s strategic and competitive position.

Skills

Product management experience

Engineering mindset

Team leadership

Growth mindset

Data-driven decision making

Analytics

Systems thinking

Automotive domain knowledge

Software development experience

B2B product mgmt

Education

BA/BS in business, CS, or related discipline

Job description

The Opportunity:

Product Management at TRUECar leads the integration of engineering, data science, and design to achieve the Company’s vision for reinventing the car pricing and buying experience. As a Product Manager, you’ll join our high-functioning consumer product team where you’ll play a key role in driving the transformation of TRUECar’s online car marketplace in order to realize our vision of dramatically improving the way people discover, buy, and sell cars.

How you’ll drive TRUECar’s success:

• Own the native consumer app roadmap (existing and new features) from ideation through development, launch, and maintenance, ensuring alignment with TRUECar’s mission and strategic objectives
• Design and optimize features that support the consumer across the entire buying lifecycle—from home-based vehicle research and pricing context to on-the-lot dealership experiences (e.g., location-based features, digital deal building, or inventory scanning)
• Maintain a deep understanding of how various pieces of a project integrate—including native client-side logic, API layers, underlying algorithms, business logic, and native user interface components
• Leverage data analysis, market research, and user testing to set team goals, define success metrics for mobile engagement, and monitor app health (crash rates, conversion funnels, retention)
• Navigate project ambiguity, technical complexity, and interdependencies in an organized, structured way within an agile framework
• Effectively manage diverse stakeholder relationships, weighing competing priorities and managing trade-offs
• Evaluate opportunistic new ideas and work toward consensus while maintaining a clear focus on overarching business goals
• Understand and influence TRUECar’s strategic and competitive positions

Your impact as a Product Manager at TRUECar:

• This role will help drive how TRUECar fundamentally changes how people buy cars by putting a powerful, transparent, and confidence-building tool directly in their pockets. By solving the friction points between digital discovery and the physical showroom floor, your work will directly increase mobile conversion rates, drive higher user retention, and ensure TRUECar remains the most trusted co-pilot in the automotive purchasing journey.

Your Expertise:

• BA/BS in business, computer science, or related discipline and/or 2+ years of previous Product Manager experience
• Strong understanding of and direct experience with an engineering-first culture and what it takes to build technical products in an agile+scrum environment
• Communication and Team Building Skills: You thrive in a dynamic, agile environment leading scrum team members and collaborating with cross-functional teams
• Creative growth mindset: Ability to think creatively to define new experiences improving adoption, usage, and reengagement to drive better business outcomes
• Familiarity and comfort with data, including the ability to use data to analyze and monitor product health, set goals and metrics, as well as aid in the prioritization of initiatives and features
• Strong analytical and quantitative skills, and the ability to use hard data and metrics to back up assumptions, recommendations, and take action
• Detail-oriented, but deftly balanced with holistic system-thinking
• Automotive industry experience and domain expertise
• Engineering and/or software development experience
• Product management experience with business-to-business (B2B) products