Product Manager, Coffee

Breville | Sage; Torrance (CA); On-site; USD 110,000 - 160,000; Full time

Job summary

Breville is seeking a Product Manager, Coffee - Americas to own category strategy across the U.S. and Canada, leveraging insights and competitive data to drive growth. You will partner with Global Product, GTM, Sales, Marketing, Test Kitchen and Retail teams to shape the portfolio for North America.

You will lead DTC and retailer-ready launches, guide packaging localization and product messaging, and train teams on features and differentiators.

Qualifications

• Bachelor's degree in Business, Marketing, Product Management, or related field.
• 5+ years of product management, category management, or commercial experience in coffee equipment.
• Strong knowledge of specialty coffee industry, brewing methods, and consumers.
• Experience launching consumer products in a retail environment.
• Strong analytical, presentation, and communication skills.
• Proven ability to influence cross-functional teams.
• Willingness to travel domestically for retailer meetings and launches.

Responsibilities

• Define product strategy and manage assigned categories for NA markets.
• Monitor market trends, consumer insights, and competitive activity.
• Collaborate with Global Product, GTM, Sales, Marketing, Test Kitchen, and Retail teams.
• Support new product development, packaging localization, and messaging.
• Develop compelling sales materials and deliver successful launches.
• Lead product training for internal teams and partners.
• Provide pricing, forecasting, and lifecycle planning input.

Skills

Product management

Category management

Specialty coffee knowledge

Retail product launches

Analytical skills

Presentation skills

Cross-functional collaboration

Project management

Travel domestically

Education

Bachelor's degree

Job description

About the role:

As the Product Manager, Coffee - Americas, you will own and champion assigned product categories across the U.S. and Canada. Acting as the regional product expert, you'll combine consumer insights, market intelligence, retailer feedback, and competitive analysis to influence product strategy, support successful product launches, and drive commercial growth.

Working cross-functionally with Global Product, Go-to-Market (GTM), Sales, Marketing, Test Kitchen, and Retail partners, you'll help shape the future of our product portfolio while ensuring products meet the needs of the North American consumer.

What You'll Do

• Product Strategy & Category Management
• Become the subject matter expert for assigned product categories.
• Monitor market trends, consumer insights, and competitive activity to identify growth opportunities.
• Provide regional feedback that influences global product roadmaps and future product development.
• Partner with Global Product teams throughout the product development lifecycle.

New Product Development

• Gather and synthesize retailer and consumer feedback on new products.
• Collaborate with Test Kitchen teams to validate products for the North American market.
• Support packaging localization and product messaging to ensure market relevance.
• Review digital product content, including product detail pages and marketing materials, for accuracy.

Go-to-Market & Commercial Support

• Develop compelling product presentations and sales materials for retailer sell-in.
• Partner with Sales and GTM teams to deliver successful product launches.
• Present new products and category strategies to key retail customers.
• Support pricing, forecasting, and product lifecycle planning.

Training & Product Expertise

• Lead product training for internal teams, sales partners, brand ambassadors, and retail associates.
• Support retailer conferences, product launches, and educational events.
• Ensure teams clearly understand product features, benefits, and competitive differentiators.
• Conduct competitive analysis and maintain pricing intelligence.
• Analyze consumer feedback, call center insights, reviews, and retailer input to identify product improvements.
• Use data to develop recommendations that support category growth and commercial success.

What You'll Bring
Required Qualifications

• Bachelor's degree in Business, Marketing, Product Management, or a related field.
• 5+ years of product management, category management, or commercial experience within the coffee industry, including coffee equipment, espresso machines, coffee grinders, or related coffee products.
• Strong knowledge of the specialty coffee industry, brewing methods, espresso preparation, and coffee consumers.
• Experience launching consumer products in a retail environment.
• Strong analytical skills with experience using market and sales data to drive business decisions.
• Excellent presentation and communication skills.
• Proven ability to influence cross-functional teams without direct authority.
• Strong project management and organizational skills.
• Ability to travel domestically as needed for retailer meetings, product launches, and training events.

Preferred Qualifications

• Experience in consumer goods, housewares, small appliances, or premium consumer products.
• Experience working with global product development teams.
• Knowledge of North American retail channels and customer landscape.

Success in This Role
You'll be successful if you:

• Become the trusted expert for your product categories.
• Deliver impactful product launches that drive commercial results.
• Build strong partnerships across Product, Sales, Marketing, and Retail.
• Provide actionable consumer and competitive insights that influence product strategy.
• Create engaging product training that improves retailer and internal product knowledge.
• Help grow category performance through informed, data-driven decision making.

Why Join Breville?
At Breville, you'll have the opportunity to shape innovative products used by millions of consumers while collaborating with passionate teams across the globe. We value curiosity, collaboration, innovation, and a commitment to delivering exceptional consumer experiences.