Product Manager - Business Model Strategy

Adobe; San Francisco (CA); On-site; USD 142,000 - 205,000; Full time

Job summary

Adobe seeks a high-impact strategist to define monetization for the Creativity and Productivity business. You will shape pricing, packaging and go-to-market for core products like Creative Cloud, Acrobat and GenAI features.

In a matrixed, fast-paced environment, you’ll drive research, financial modeling and executive-ready ROI analyses to guide roadmaps and cross-functional decisions.

Qualifications

• 3+ years crafting pricing and packaging strategies in a matrixed org.
• Experience shaping monetization in software/tech environments.
• MBA or equivalent business strategy background.

Responsibilities

• Define and optimize monetization strategy for offerings and roadmaps.
• Develop financial models to forecast revenue and margins.
• Lead qualitative and quantitative research to inform pricing.
• Collaborate with product, engineering and marketing to align roadmaps.
• Present ROI analyses to obtain cross-functional alignment.
• Assess and iterate on pricing, packaging and go-to-market setups.

Skills

Pricing strategy

Packaging strategy

Communication skills

Strategic thinking

Leadership

Education

MBA

Job description

The Opportunity

We are seeking astellar individualfor a high-impact rolefocused ondefiningmonetization strategywithinAdobe’sCreativity and Productivitybusinesssegment (historicallyreferred to asDigital Mediaand home to such premier products as Creative Cloud, Acrobat, Photoshop, Illustrator andFirefly).We are ahighly visible team responsible for making strategic recommendations that have a significant financial impact.

The Opportunity

We are seeking astellar individualfor a high-impact rolefocused ondefiningmonetization strategywithinAdobe’sCreativity and Productivitybusinesssegment (historicallyreferred to asDigital Mediaand home to such premier products as Creative Cloud, Acrobat, Photoshop, Illustrator andFirefly).We are ahighly visible team responsible for making strategic recommendations that have a significant financial impact.

Our teamleadsdevelopmentand refinementof Adobe’smonetization strategy, includingmonetization ofGenAIandemerging agentic capabilities across segments and routes-to-market. We do this by driving initiatives thatoptimizenew and existing offerings via product innovation, product line determination, business model refinement, and changes to offering and pricing strategy.

As such, the right candidate will find this to bea strong foundationfor growth and an outstanding opportunity to have a material impact on the business.

What You’ll Do

• Support defining and optimizing monetization strategy for Firefly Individual offers, including defining portfolio optimizations strategies and recommending enhancements to product roadmaps and configurations
• Continuously determine how to best monetize newly developed generative AI features, adding them to our credit rate cards where necessary
• Develop and conduct qualitative customer research
• Design and complete quantitative market research including one or more of the following research methods: Build-Your-Own Conjoint, Discrete Choice Conjoint, Gabor-Granger
• Collect, synthesize and analyze industry and competitor data
• Develop financial models that simulate customer behavior and project costs to complete scenario analysis that estimates the impact of proposals on market penetration, company revenues and margin
• Develop and present arguments that articulate the strategy and return-on-investment in order to acquire and incorporate cross-functional feedback and ultimately achieve executive approval

We also ensure smooth execution of our proposals.

• Engage with engineering, finance, and operational teams to ensure that proposed monetization strategies can be implemented within existing commerce systems, balancing proposals between theoretical monetization potential vs. operational complexity and practicality
• Collaborate with Product Management and Product Marketing teams to define product roadmaps to better support monetization goals
• Complete post-mortems to ensure proposals are successful and/or refine.

What You’ll Need To Succeed

• 3+ years of proven experience crafting pricing and packaging strategies and successfully bringing them to market in a complex matrixed organization.
• Understanding of emerging GenAI capabilities and their practical application across business processes, customer experiences and operational workflows.
• The ability to simplify the complex, quickly define the core problem and frame the solution approach.
• Attention to detail balanced by comfort with ambiguity.
• Excellent deck-writing, communication, and upward-influencing skills.
• Strong EQ and leadership ability.
• Intellectual curiosity.
• Experience driving consensus in a large matrixed organization.
• A background in strategy consulting, product management, product marketing, and/or change-management, ideally in software/technology, are all big pluses.
• Familiarity with creative workflows is a plus.
• MBA.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

AI Use Guidelines for Interviews:

Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $105,300 -- $205,150 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $141,700 - $205,150

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.