Product Manager Audience

Smith Arnold Partners; Arlington (VA); Hybrid; USD 110,000 - 165,000; Full time

Job summary

Smith Arnold Partners seeks a Product Manager for Audience Products in Arlington, VA. You will own the end-to-end lifecycle, from strategy to launch and ongoing optimization, focusing on audience discovery, building, management, and activation.

You will collaborate with Engineering in an agile environment, define requirements, drive prioritization, and steer audience pricing, metadata standards, and marketplace positioning to maximize revenue and adoption.

Qualifications

• 5–7 years of Product Management experience in data products, audience platforms, segmentation tools, AdTech, or marketplace products.
• Experience owning a product area end to end, including roadmap, prioritization, lifecycle, and commercial outcomes.
• Experience collaborating with Engineering in an Agile environment.
• Comfortable driving sprint planning, scoping, prioritization, and product decisions.
• Bachelor's degree or equivalent practical experience.

Responsibilities

• Own end-to-end product lifecycle for audience products from strategy to launch and optimization.
• Lead product experience across discovery, building, management, libraries, and activation.
• Develop intuitive experiences for searching, comparing, evaluating, building, managing, and activating audiences.

Skills

Product management

Agile

Cross-functional

Data products

Audience platforms

Education

Bachelor's degree

Tools

The Trade Desk

StackAdapt

LiveRamp

Job description

Opportunity to join a high-growth technology company where data doesn't just inform advertising decisions—it becomes the audience that powers the campaign.

This innovative, data-driven company is transforming how organizations discover, build, activate, and understand audiences. By bringing together sophisticated data, audience intelligence, research, and advertising technology, the platform enables advertisers to move from “Who should we reach?” to “Put that audience into market” in a matter of moments.

Why You'll Enjoy Working Here

• Build at the intersection of data and advertising. Work on technology that transforms audience intelligence into actual media activation.
• See your products reach the market. Audiences you help develop can move directly from the platform into major DSPs where advertisers can activate campaigns.
• Own something meaningful. You'll have responsibility for both the user experience and commercial performance of the audience portfolio.
• Work with talented, collaborative people. Join a team driven by curiosity, teamwork, integrity, and a shared passion for solving complex problems.
• Grow with the business. Help develop new audience products, marketplace relationships, and capabilities as the platform expands.
• Make a measurable impact. Your decisions can directly influence audience adoption, activation, marketplace growth, and revenue.

What Employees Are Saying

• “You have real ownership here. You're not just managing a backlog—you have the opportunity to influence what gets built and where the product goes.”
• “The combination of data, advertising technology, and product makes every project interesting. You're constantly solving new problems and learning about the market.”
• “It's incredibly rewarding to see something you helped build move directly into the marketplace and ultimately get used in real advertising campaigns.”

Title: Product Manager, Audience Products

Location: Arlington, VA - Hybrid

Responsibilities

• Own the end-to-end product lifecycle for audience products, from strategy and requirements through development, launch, and ongoing optimization.
• Lead the product experience across audience discovery, audience building, audience management, audience libraries, and audience activation.
• Develop intuitive experiences that allow advertisers to search, compare, evaluate, build, manage, and activate audiences.
• Own the strategy for the company's audience portfolio, including proprietary, pre-built, and marketplace audiences.
• Determine which audiences should be developed, refreshed, consolidated, or retired based on customer demand, engagement, performance, and commercial opportunity.
• Work closely with Engineering to define requirements, resolve ambiguity, prioritize development, and ensure audience initiatives move forward.
• Drive sprint planning, prioritization, and execution while ensuring Engineering has clear product direction and requirements.
• Own the Product side of audience distribution to external marketplaces and DSPs.
• Work with Partnerships to determine where audiences should be distributed and how they should be mapped, named, packaged, and positioned for each partner.
• Help shape audience pricing and marketplace positioning, including inputs around CPM strategy and commercial guardrails.
• Establish and maintain audience metadata standards so audiences are easy to discover, understand, sell, and distribute.
• Partner with Research teams to translate survey and research insights into new audience products and opportunities.
• Track audience performance across revenue, adoption, engagement, activation, and marketplace usage.
• Partner with Sales and Partnerships to understand which audiences are gaining traction and identify opportunities to increase adoption and revenue.
• Use customer feedback, market intelligence, and performance data to identify opportunities for new audience offerings.
• Support go-to-market initiatives by equipping Sales, Account Management, and Partnerships teams with the information they need to effectively position and sell audience products.
• Maintain clear documentation covering audience definitions, metadata standards, product requirements, partner specifications, limitations, and best practices.
• Communicate product strategy, priorities, and tradeoffs across Product, Engineering, Revenue, Partnerships, and Account Management.

Qualifications

• 5–7 years of Product Management experience, ideally involving data products, audience platforms, segmentation tools, AdTech, or marketplace products.
• Demonstrated experience owning a product area end to end, including roadmap development, prioritization, lifecycle management, and commercial outcomes.
• Experience working closely with Engineering teams in an Agile environment.
• Comfortable driving sprint planning, scoping, prioritization, and product decisions.
• Bachelor's degree or equivalent practical experience.
• Working understanding of the audience marketplace ecosystem and digital advertising technology.
• Familiarity with DSPs such as The Trade Desk and StackAdapt and data partners such as LiveRamp.
• Understanding of how audiences are constructed, segmented, packaged, distributed, and activated downstream.
• Comfortable evaluating tradeoffs between audience quality, audience size, customer demand, and commercial viability.
• Strong commercial instincts and the ability to connect product decisions to revenue, adoption, and engagement.
• Excellent written communication skills, with the ability to produce clear product requirements, strategy documents, and business cases.
• Comfortable making product decisions with incomplete information and communicating those decisions to stakeholders.
• Data-fluent, with the ability to interpret product usage, audience performance, and revenue data.
• Strong cross-functional collaboration skills across Product, Engineering, Sales, Partnerships, and Account Management.

Preferred

• Experience with audience platforms, DMPs, CDPs, DSPs, data marketplaces, or advertising technology.
• Experience with audience segmentation, identity, targeting, or activation products.
• Background in programmatic advertising, CTV, streaming media, or digital advertising.
• Experience distributing audiences through external marketplaces.
• Experience working with data partnerships and third-party integrations.
• Exposure to survey research, market research, or research-driven data products.
• Experience supporting go-to-market strategy for data or technology products.