Product Manager, AI

Hims, Inc.; Northern (KY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary & equity

Unlimited PTO

Comprehensive health benefits

Employee Stock Purchase Program (ESPP)

401k benefits with employer matching

Offsite team retreats

Job summary

Hims & Hers is redefining wellness and healthcare with a fully integrated consumer, clinician, and pharmacy experience designed for the way patients want to be treated today.

We are hiring a Product Manager, AI to lead the next generation of AI-powered experiences across our patient experiences. You’ll drive the roadmap for how AI shows up in our consumer journeys - guidance, education, adherence, and ongoing health support.

Qualifications

• 3+ years of Consumer Product Management experience, with substantive experience building applied AI/ML-powered or data-intensive products.
• A track record of shipping high-quality consumer experiences that drive engagement, retention, and measurable business outcomes.
• Familiarity with LLM-based systems (prompting, evaluation, retrieval, tools/agents, reinforcement or feedback loops).
• Strong product sense for consumer guided experiences (e.g., assistants, flows, onboarding, or habit-forming products) and how to keep them intuitive, simple and trustworthy.
• Demonstrated ability to define and iterate on metrics, including user-level (activation, retention), system-level (goal completion, latency), and safety/quality metrics.
• Background in A/B testing, causal inference, or experimentation platforms for consumer-facing products.
• Operate with radical accountability: own outcomes end-to-end
• Excellent cross-functional communication and influence skills that builds trust across disciplines and seniority levels.

Responsibilities

• Drive AI projects and roadmaps across key journeys on the patient and messaging experience from 0 -1 concepts to global scale.
• Define clear problem statements, success metrics, and guardrails that balance user value, clinical safety, and business impact (engagement, adherence, LTV, provider throughput).
• Bridge patient and provider experiences, ensuring AI surfaces are coherent across patient interfaces, provider tools and internal workflows.
• Partner with Engineering, Data, and Applied AI teams to turn model capabilities (LLMs, agents, retrieval, personalization systems) into delightful user experiences
• Design AI systems with safety and trust as first-class: align with Care Operations, Clinical, and Legal teams to define escalation rules, failure modes, and safeguards
• Drive experimentation and continuous learning, using A/B tests, cohort analysis, and qualitative research to refine experiences and tune models against real-world outcomes.
• Champion grounding and truthfulness by integrating structured data, guidelines, and retrieval into AI flows, and by defining bar-raising evaluation standards for hallucination and safety.
• Work with Operations and Support teams to understand edge cases, failure scenarios, and operational load, folding those insights back into product and system design.
• Communicate clearly and crisply with executive stakeholders, surfacing tradeoffs, risks, and progress across a portfolio of AI initiatives.

Skills

Product Management

Applied AI/ML

Data-driven decisions

Cross-functional collaboration

User-centric design

A/B testing & experimentation

Communication

Tools

LLMs

Retrieval

Agents

Job description

Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, we’re making better health outcomes easier to achieve.

Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS.” To learn more about the brand and offerings, you can visit hims.com/about and hims.com/how-it-works . For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.

About the Role:

Hims & Hers is redefining wellness and healthcare with a fully integrated consumer, clinician, and pharmacy experience designed for the way patients want to be treated today.

We are hiring a Product Manager, AI to lead the next generation of AI-powered experiences across our patient experiences. You’ll drive the roadmap for how AI shows up in our consumer journeys - guidance, education, adherence, and ongoing health support.

This role sits at the intersection of consumer experience, messaging, and provider workflows, requiring someone who can apply AI capabilities towards delightful, trustworthy and high-impact product experiences. You’ll work end-to-end: from shaping product vision and metrics, to partnering with engineering, data science, design, clinical, and operations to ship and iterate.

If you’re excited by building creative, AI products grounded in measurable health and business outcomes that make people feel better, this is the role for you.

You Will:

• Drive AI projects and roadmaps across key journeys on the patient and messaging experience from 0 -1 concepts to global scale.

• Define clear problem statements, success metrics, and guardrails that balance user value, clinical safety, and business impact (engagement, adherence, LTV, provider throughput).

• Bridge patient and provider experiences, ensuring AI surfaces are coherent across patient interfaces, provider tools and internal workflows.

• Partner with Engineering, Data, and Applied AI teams to turn model capabilities (LLMs, agents, retrieval, personalization systems) into delightful user experiences

• Design AI systems with safety and trust as first-class: align with Care Operations, Clinical, and Legal teams to define escalation rules, failure modes, and safeguards

• Drive experimentation and continuous learning, using A/B tests, cohort analysis, and qualitative research to refine experiences and tune models against real-world outcomes.

• Champion grounding and truthfulness by integrating structured data, guidelines, and retrieval into AI flows, and by defining bar-raising evaluation standards for hallucination and safety.

• Work with Operations and Support teams to understand edge cases, failure scenarios, and operational load, folding those insights back into product and system design.

• Communicate clearly and crisply with executive stakeholders, surfacing tradeoffs, risks, and progress across a portfolio of AI initiatives.

You Have:

• 3+ years of Consumer Product Management experience, with substantive experience building applied AI/ML-powered or data-intensive products

• A track record of shipping high-quality consumer experiences that drive engagement, retention, and measurable business outcomes.

• Familiarity with LLM-based systems (prompting, evaluation, retrieval, tools/agents, reinforcement or feedback loops).

• Strong product sense for consumer guided experiences (e.g., assistants, flows, onboarding, or habit-forming products) and how to keep them intuitive, simple and trustworthy.

• Demonstrated ability to define and iterate on metrics, including user-level (activation, retention), system-level (goal completion, latency), and safety/quality metrics.

• Background in A/B testing, causal inference, or experimentation platforms for consumer-facing products.

• Operate with radical accountability: own outcomes end-to-end

• Excellent cross-functional communication and influence skills that builds trust across disciplines and seniority levels.

Our Benefits (there are more but here are some highlights):

• Competitive salary & equity compensation for full-time roles

• Unlimited PTO, company holidays, and quarterly mental health days

• Comprehensive health benefits including medical, dental & vision, and parental leave

• Employee Stock Purchase Program (ESPP)

• 401k benefits with employer matching contribution

• Offsite team retreats

We are committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and a strong sense of belonging. If you're excited about this role, we encourage you to apply—even if you're not sure if your background or experience is a perfect match.

Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at [e-mail] and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability. Please do not send resumes to this email address.

To learn more about how we collect, use, retain, and disclose Personal Information, please visit our Global Candidate Privacy Statement.