Product Manager - Ads Targeting Platform

Jobtailor; California (MO); On-site; USD 180,000 - 240,000; Full time

Job summary

Netflix is seeking a senior product manager to own the vision, strategy, and execution of the Ads Targeting Platform. You will set direction for audience signals, contextual signals, and data taxonomies, and lead roadmap prioritization across partner needs and business objectives.

You will collaborate with engineering and data science on signal ingestion, taxonomy design, and data storage, and support the full advertiser sales cycle from forecasting to campaign activation and optimization.

Qualifications

• 10+ years of Product Management experience.
• Significant tenure owning ad tech platforms at scale, including targeting infrastructure, signal management, or audience data platforms.
• Proven track record of setting product vision and delivering against it in complex, multi-stakeholder environments with high organizational visibility.
• Expert-level understanding of the advertising ecosystem, including DSP platforms, programmatic buying, audience and contextual targeting, CTV advertising, and enterprise advertiser and agency media planning and investment.
• Deep experience with data taxonomies, signal classification, and audience data infrastructure.
• Demonstrated ability to make foundational architectural decisions in partnership with engineering and data science.
• Fluency in ad serving systems, SSPs, DSPs, APIs, and integration frameworks.
• Strong UX leadership experience delivering interfaces and workflows for sales, media planning, and operations teams.
• Executive-level communication skills and ability to build alignment across engineering, sales, GTM, legal, and data teams.
• Familiarity with advertising data governance, privacy regulations, and the evolving global landscape of targeting compliance.

Responsibilities

• Own the vision, strategy, and execution of the Ads Targeting Platform.
• Set the long-term strategic direction for audience signals, contextual signals, and data taxonomies.
• Lead roadmap prioritization across partner needs, technical dependencies, and business objectives.
• Make tradeoffs and build organizational alignment around product strategy.
• Partner with engineering and data science on signal ingestion, normalization, taxonomy design, and data storage.
• Support the full advertiser sales cycle from forecasting and media planning through campaign activation and optimization.
• Equip sales teams to position Netflix targeting capabilities.
• Lead cross-functional alignment across sales, ad operations, GTM, data engineering, and partner teams.
• Resolve competing demands and champion the roadmap at the executive level.
• Establish standards and governance frameworks for targeting signal quality, classification, maintenance, commercial relevance, and regulatory compliance.
• Partner with sales and marketing leadership on packaging, positioning, and go-to-market strategy.
• Influence without authority and communicate product vision to engineers, executives, and commercial partners.

Skills

Product Management

Ad Tech Platform Ownership

Advertising Ecosystem Expertise

Data Taxonomy Development

Executive-Level Communication

Signal Management

Audience Data Platforms

Architectural Decision Making

UX Leadership

DSP Platforms

Tools

APIs

Integration Frameworks

SSPs

DSPs

Job description

Netflix is seeking a senior product manager to own the vision, strategy, and execution of the Ads Targeting Platform. You will set direction for audience signals, contextual signals, and data taxonomies, and lead roadmap prioritization across partner needs and business objectives.

You will collaborate with engineering and data science on signal ingestion, taxonomy design, and data storage, and support the full advertiser sales cycle from forecasting to campaign activation and optimization.