Product Manager, Ads Agent

TikTok; San Jose (CA); On-site; USD 151,000 - 295,000; Full time

Job summary

TikTok is seeking a Product Manager for the Ads Agent in San Jose to lead product strategy and development of AI-powered ad creation and optimization capabilities.

You will collaborate with engineering, ML, data science, and operations teams to ship AI-driven experiences and measure impact with clear success metrics; 3+ years in product roles with ads or AI experience preferred.

Qualifications

• 3+ years in product or related roles, with ads, search/recommendation, or AI products.
• Interest in AI paradigms and agent-based systems; ability to prototype and iterate AI solutions.
• Understanding of advertising workflows and advertiser needs.
• Strong analytical and problem-structuring skills for cross-functional projects.
• Excellent communication across engineering, ML, and business teams.

Responsibilities

• Lead strategy and development for TikTok AI Ad Agent across creation, optimization, issue diagnosis, and marketing guidance.
• Design AI-powered experiences integrating data, models, and advertising workflows.
• Translate advertiser pain points into AI-driven solutions.
• Collaborate with engineering, ML, data science, and operations to launch and iterate capabilities.
• Define evaluation frameworks and success metrics to improve advertiser value and business impact.

Skills

AI product mindset

Advertiser workflows

Cross-functional collaboration

Analytical thinking

Communication skills

Job description

Discover a career that energizes and excites you every day.

@2026 TikTok

Commercial product (ads)

Product Manager, Ads Agent

Location:

San Jose

Employment Type:

Regular

Job Code:

A192041A

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Responsibilities

Team Overview: The team builds the TikTok AI Ad Agent by leveraging AI capabilities to help advertisers run ads with greater ease, confidence, and effectiveness — reducing cognitive, decision, and execution costs across the advertising journey, and eventually driving better platform outcomes.

• Lead product strategy and development for TikTok AI Ad Agent, building capabilities across ad creation & optimization, issue diagnosis, and marketing decision guidance
• Design AI-powered product experiences that integrate data, models, and advertising workflows
• Deeply understand advertiser pain points across the advertising journey and translate them into AI-driven solutions
• Collaborate closely with engineering, ML, data science, and operations teams to launch and iterate AI Agent capabilities
• Define evaluation frameworks and success metrics to continuously improve advertiser value and business impact

Qualifications

• 3+ years of product or related experience; experience in advertising products, search/recommendation systems, AI products, or AI evaluation is a plus. We are not limited to traditional product backgrounds and welcome candidates with hands‑on experience in building AI products or conducting AI experiments
• Strong interest in AI product paradigms and agent‑based systems, with an AI‑native mindset and the ability to leverage AI technologies to rapidly prototype, build, and iterate product solutions
• Good understanding of advertising workflows, advertiser needs, or marketing decision‑making
• Strong analytical and problem‑structuring skills with the ability to drive complex cross‑functional projects
• Excellent communication and collaboration skills across engineering, ML, and business teams

Job Information

The base salary range for this position in the selected city is $151200 - $295200 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;

3. Exercising sound judgment.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request