Product Manager, Ads Agent

TikTok Inc.; San Jose (CA); On-site; USD 151,000 - 295,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company match

Paid time off

Job summary

TikTok Inc. is seeking a product leader to drive the AI Ad Agent initiative, shaping its strategy, roadmap, and capabilities. You will work across advertising creation, optimization, and decision-support workflows, partnering with engineers, ML, data science, and operations to ship iterative AI features that improve advertiser value.

The role emphasizes building AI-native product experiences and defining success metrics to measure impact on the advertising journey and platform outcomes.

Qualifications

• 3+ years of product or related experience; experience in advertising products, search/recommendation systems, AI products, or AI evaluation is a plus.
• Strong interest in AI product paradigms and agent-based systems, with an AI-native mindset and ability to prototype, build, and iterate AI solutions.
• Good understanding of advertising workflows, advertiser needs, or marketing decision-making.

Responsibilities

• Lead product strategy and development for TikTok AI Ad Agent, building capabilities across ad creation & optimization, issue diagnosis, and marketing decision guidance.
• Design AI-powered product experiences that integrate data, models, and advertising workflows.
• Deeply understand advertiser pain points across the advertising journey and translate them into AI-driven solutions.
• Collaborate closely with engineering, ML, data science, and operations teams to launch and iterate AI Agent capabilities.
• Define evaluation frameworks and success metrics to continuously improve advertiser value and business impact.

Skills

AI product mindset

Analytical thinking

Communication skills

Job description

Responsibilities

• Lead product strategy and development for TikTok AI Ad Agent, building capabilities across ad creation & optimization, issue diagnosis, and marketing decision guidance
• Design AI-powered product experiences that integrate data, models, and advertising workflows
• Deeply understand advertiser pain points across the advertising journey and translate them into AI-driven solutions
• Collaborate closely with engineering, ML, data science, and operations teams to launch and iterate AI Agent capabilities
• Define evaluation frameworks and success metrics to continuously improve advertiser value and business impact

Team Overview

The team builds the TikTok AI Ad Agent by leveraging AI capabilities to help advertisers run ads with greater ease, confidence, and effectiveness - reducing cognitive, decision, and execution costs across the advertising journey, and eventually driving better platform outcomes

Qualifications

Minimum Qualifications

• 3+ years of product or related experience; experience in advertising products, search/recommendation systems, AI products, or AI evaluation is a plus. We are not limited to traditional product backgrounds and welcome candidates with hands‑on experience in building AI products or conducting AI experiments.
• Strong interest in AI product paradigms and agent‑based systems, with an AI-native mindset and the ability to leverage AI technologies to rapidly prototype, build, and iterate product solutions.
• Good understanding of advertising workflows, advertiser needs, or marketing decision‑making

Preferred Qualifications

• Strong analytical and problem‑structuring skills with the ability to drive complex cross‑functional projects
• Excellent communication and collaboration skills across engineering, ML, and business teams

Job Information

For Pay Transparency: Compensation Description (annually)

The base salary range for this position in the selected city is $151200 - $295200 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.