Product Manager - 4W (UTV/SxS/ATV)

Kawasaki Motors Corp., U.S.A.; Dallas (TX); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Pet Insurance

401(k) matching

Paid time off

Job summary

Kawasaki Motors Corp., U.S.A. in Dallas seeks a Senior Product Manager to shape a long-range US SxS/ATV product strategy, aligning with global brand vision and customer-centric principles.

The role requires deep industry knowledge, cross‑functional leadership, lifecycle management, pricing analysis, and close collaboration with Marketing, Sales, and Dealer networks; travel ~25%.

Bachelor’s degree and seven years in product management are required; MBA preferred.

Qualifications

• Bachelor's degree (BA/BS) required; MBA preferred.
• Minimum seven years related experience in a product management environment; or equivalent.
• Experience in the power sports industry preferred.
• Excellent oral and written communication skills; strong knowledge of SxS products.

Responsibilities

• Develop macro long-range 4-wheel product strategy for the US market.
• Align with Kawasaki global and US brand strategies and product vision.
• Lead market analytics and competitive positioning; provide impact analyses.
• Collaborate with Marketing on product positioning and messaging for brochures and Kawasaki.com.
• Provide post-launch analysis and rapid countermeasures.

Skills

SxS product knowledge

Market analytics experience

Cross-functional leadership

New Product Development process

Pricing analysis

Communication skills

Attention to detail

Power sports knowledge

Proactive mindset

Education

Bachelor's degree

MBA preferred

Tools

Microsoft Word

Microsoft Excel

PowerPoint

Tableau

Job description

• Deep knowledge of SxS industry, participating OEMs, and customers
• Strong ‘hands on’ experience in SxS products both personally and professionally
• Product planning or engineering backgrounds preferred
• Supports AKM R&D in the development of a “macro” long-range 4-wheel (UTV/SxS/ATV) product strategy for the US market based on the following:
• Alignment with Kawasaki’s global and US brand strategies and product vision
• “Customer-Centric” , “Trend-Correct” and “Well Differentiated” new product concepts
• Product lifecycle management and transition planning
• Model/Variation and contenting strategy
• Pricing analysis and segment price positioning
• Designfeedback, annual C&G planning, new model static reviews, naming studies
• Process improvement for early inclusion of the voice of retail (Sales department) in product development
• Collaborates with Marketing in developing product positioning and messaging strategy; includes subsequent reviews of languages and copies for brochures, Kawasaki.com, etc.
• Conducts Market Analytics:
• Tracks, analyzes, and reports, in measurable terms, on product cycles (e.g., life cycle, sales cycle, etc.), prices, market trends, segmentation, color and graphics, advertising, promotion, distribution, demographics and other areas related to the success of the product line. This includes historical data analyses for all areas mentioned.
• Attends and assists in industry trade shows (e.g., AIMExpo), media events and customer shows.
• Analyzes and integrates consumer and dealership data into product plans and provides impact analysis and recommendations.
• Collaborates, assists, advises and attends internal and external (market, product, consumer) research studies.
• Acts as a market segment and product champion to internal and external entities.
• Acts as the internal educator on all product related touch points (e.g., sales training, dealer training, features & benefits, competitive advantages).
• Collaborates with Dealer Development in developing new model curricula in Kawasaki Dealer University.
• Assists in writing scripts and “starring” in product walk-around videos in Kawasaki Dealer University.
• Acts as the Kawasaki and competitor product expert; including specifications, technical data, pricing, programs, sales and inventory; acts as the key business Intelligence member for both internal and external products.
• Support KMC Parts and Accessories in third party accessories development
• Participate in local Marketing Strategy Meetings (MSM) to identify key competitive advantages in support of new product launches.
• Provides post launch analysis; monitors new model performance & conducts research to gather “early market feedback” for development of rapid countermeasures.

Education and Experience:

Bachelor's degree (BA/BS) or equivalent from a four-year college is required; MBA is preferred; and minimum seven years related

experience and/or training in a product management environment preferably within the power sports industry; or equivalent

combination of education and experience.

Skills and Qualifications:

To perform this job successfully, you must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Exhibits excellent oral and written communication skills.
• Must have SxS product and industry knowledge and experience.
• Demonstrates the ability to successfully prioritize and organize multiple, competing tasks.
• Is extremely detailed and deadline oriented.
• Brings energy and enthusiasm to group or team efforts.
• Has cross-functional team leadership experience.
• Has experience with the New Product Development process.
• Must be highly proactive.
• Demonstrated success defining and launching powersports and/or automotive segment products is required.
• Must have solid knowledge and experience working with Microsoft's Word, Excel, PowerPoint and Tableau software.
• Approximate percentage of travel required: 25%

To support your health and wellness goals, Kawasaki provides a comprehensive benefits program dedicated to the well-being of our employees and their families.

What we offer:

• Competitive salary based on experience
• Medical, Dental, Vision and Pet insurance
• 401(k) match
• Life and Disability benefits
• Generous PTO policy
• Up to 12 paid company holidays
• Employee discounts on Kawasaki products

KMC is an Equal Opportunity Employer; employment with KMC is governed on the basis of merit, competence and qualifications and will not be influenced in any manner by race, color, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status.