Product Manager

LICORbio; United States; On-site; USD 110,000 - 150,000; Full time

Job summary

LICORbio is seeking a Product Manager to own one or more platform portfolios, integrating instruments, software, and consumables to deliver complete workflows for researchers. The role requires speaking with customers, turning insights into requirements, and collaborating across R&D, marketing, sales, and support to drive launches and lifecycle management.

You will build business cases, forecast demand, and help set pricing while monitoring performance and market competition.

Qualifications

• Bachelor’s degree in life sciences, engineering, or related technical discipline required.
• MS or Ph.D. in life sciences is a plus.
• 3+ years in life science tools or related field.
• 2+ years in product management, product marketing, or customer-facing technical role.
• Experience contributing to product launches or major improvements.
• Exposure to lab instrument platforms and associated software.

Responsibilities

• Manage day-to-day activities for assigned product platforms, including instruments, software, and consumables; contribute to platform roadmap.
• Build business cases, forecasts, and pricing analyses to support portfolio planning.
• Track product performance metrics and identify actions to improve results.
• Conduct customer interviews and usability testing to translate insights into product requirements.
• Support go-to-market activities, including launches, training, and materials development.
• Monitor competitive and market intelligence to identify opportunities.

Skills

Customer insights

Analytical thinking

Communication

Cross-functional collaboration

Product strategy

Education

Bachelor’s degree

MS/PhD in life sciences (plus)

Tools

Excel

PowerPoint

CRM (Salesforce)

Jira/Azure DevOps

Job description

The Product Manager uses market research and scientific knowledge to ensure successful commercialization of innovative optical imaging devices, consumables, and software that enable researchers to advance the understanding, diagnosis, and treatment of human diseases. As a member of the product management team, help drive the roadmap and lifecycle for LICORbio’s product portfolio. The role is responsible for every component of one or more platforms (e.g., Odyssey or Atlas) — instrument, software, and consumables — and for how they work together to support research workflows that provide value. With coaching and support from leadership, this role is the voice of the customer: spending time with researchers to understand their workflows and challenges and turning those insights into clear product requirements. The Product Manager works within a multi-disciplinary team spanning R&D, marketing, sales, technical support, and operations, from product definition through development and commercialization. The Product Manager leads go-to-market and launch activities, tracks product performance against the competition, and proactively seeks out opportunities for new applications, products, collaborators, and markets that align with our business plan. This is a growth role for a curious, driven product professional who is ready to take real ownership, learn quickly, and grow into a senior product leadership role.

Position Responsibilities

• Manage day-to-day activities for assigned product platforms, including their instruments, software, and consumables, and contribute to the platform roadmap, aligned with company strategy to deliver complete workflow solutions.
• With guidance from leadership, build business cases, forecasts, and pricing analyses, and help prepare recommendations that support portfolio planning and investment decisions.
• Track product performance metrics (e.g., revenue, margin, adoption, customer satisfaction), flag trends, and suggest actions to improve results.
• Identify new applications, customer segments, and improvement opportunities to grow sales of current products.

Product Definition & Development

• Serve as the voice of the customer; conduct customer interviews, site and lab visits, beta programs, and usability testing to understand needs and workflows.
• Translate customer and market insights into clear product requirements and user stories, and work with R&D and software engineering to help prioritize the product backlog.
• Participate in cross-functional project teams through the product development process, helping the team make informed scope and schedule trade-offs.
• Ensure quality, regulatory, data-integrity, and serviceability requirements are captured early in development.

Go-to-Market & Lifecycle Management

• Support launch and go-to-market planning, including positioning, messaging, launch readiness, and sales and support training, and take the lead on launches for selected products as the role grows.
• Support sales, applications, and distributor teams with product training, value propositions, competitive positioning, and demos; assist with key opportunities as needed.
• Partner with Marketing to develop application notes, protocols, webinars, technical presentations, and selling materials.
• Build relationships with customers and key opinion leaders to support product evaluations, publications, and testimonials.
• Support lifecycle activities for assigned products, including sustaining improvements, software release planning, product transitions, and end-of-life.
• Monitor and analyze:

Competitive intelligence (e.g., competitor products, pricing, strategies, and new introductions).

Product intelligence (e.g., features/benefits, win/loss outcomes, and SWOT analysis).

Customer intelligence (e.g., workflow needs by segment, purchasing drivers, satisfaction, and software usage insights).

Market intelligence (e.g., market size and trends, growth opportunities, and forecasts).

• Spend time in the market — at customer sites, user meetings, scientific conferences, and trade shows — to understand problems and identify new opportunities.

Professional Growth & Collaboration

• Share market, customer, and competitive insights with leadership and the broader organization.
• Apply consistent product management processes, templates, and best practices, and suggest improvements.
• Pursue ongoing development in product management, business, and scientific knowledge, with the goal of growing into a senior product management role.

Professional Qualifications

Education & Experience

• Bachelor’s degree in life sciences, engineering, or related technical discipline required; M.S. or Ph.D. in a life sciences discipline is a plus.
• Formal product management training or certification (e.g., Pragmatic Institute, AIPMM) is a plus, but not required.
• Three (3) or more years of professional experience in the life science tools, biotechnology, or related scientific industry.
• At least two (2) years of experience in product management, product marketing, or a closely related customer-facing technical role (e.g., applications science, field application support, technical sales, or R&D with significant customer exposure).
• Experience contributing to product launch, new product development project, or significant product improvement as part of a cross-functional team.
• Exposure to laboratory instrument platforms, including platform-specific consumables and scientific software.
• Hands-on laboratory experience with protein analysis and imaging techniques (e.g., Western blotting, fluorescence and near-infrared imaging, 2D/3D cell-based assays, in vivo imaging).
• Familiarity with market research, competitive analysis, pricing, and business case development.

Knowledge, Skills, Abilities

• Genuine curiosity about customers and their scientific needs and challenges; asks good questions and listens to understand the problem behind the request.
• Strong analytical skills; comfortable gathering data, building simple business cases and forecasts, and using evidence to support recommendations.
• Clear, concise written and verbal communication; able to present to customers, sales teams, and internal stakeholders with confidence.
• Collaborative team player who builds relationships across functions, regions, and cultures and can influence without formal authority.
• Highly organized and able to manage multiple priorities and projects with attention to detail and follow-through.
• Self-motivated and driven; takes ownership, seeks out feedback, and is eager to learn and take on increasing responsibility.
• Creative problem solver who is comfortable with ambiguity and adapts quickly to change.
• Interest in emerging technologies such as organoids, organ-on-a-chip, AI/ML-enabled image analysis, automation, and lab data connectivity.
• Proficient with common business tools (e.g., Excel, PowerPoint, CRM such as Salesforce); experience with Jira/Azure DevOps or roadmapping tools is a plus.
• High ethics, integrity, honesty, and perseverance.