Product Manager

Camco Manufacturing; Tuscaloosa (AL); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

401k with company match

Health insurance

Paid time off

Paid holidays

Job summary

Camco Manufacturing in Greensboro, NC seeks a Product Manager to own upstream product definition and drive commercial execution across 12, 18, and 24-month horizons.

You will lead market intelligence, define product briefs, collaborate with Engineering, Sales, Marketing, and Quality, and shape go-to-market strategies with a focus on profitability and competitive differentiation. This builder role is essential to Camco's growth in RV/marine aftermarket.

Qualifications

• 5+ years of product management experience in physical consumer products, preferably RV/auto/marine aftermarket.
• Experience completing upstream product definition work before engineering engagement.
• Proven track record bringing physical products from concept to launch with structured processes.
• Experience setting cost targets and pricing strategy with engineering and commercial teams.
• Strong analytical skills: market sizing, financial modeling, sell-through analysis.

Responsibilities

• Own upstream product definition and complete discovery before engineering starts.
• Manage the product pipeline across 12, 18, and 24‑month horizons.
• Collaborate with Engineering, Product Implementation, Sales, Marketing, and Quality.
• Define GTM strategy, pricing, and retail positioning for launches.
• Create product documentation, sell sheets, and enablement tools.
• Lead post-launch reviews and translate learnings into the next cycle.

Skills

Product management

Upstream discovery

Pricing strategy

Market sizing

Sell-through analysis

Cross-functional collaboration

PLM and portfolio management

Strong communication

Education

Bachelor's degree in Business, Engineering, Marketing, or related field

Job description

Job Details

Job Location: Greensboro - Greensboro, NC 27409-9603, About Camco Manufacturing:Camco Manufacturing, founded in 1966, has evolved from a humble beginning with one employee and a single product to become a powerhouse in the outdoor recreation market. With a rich history spanning over 50 years, Camco has grown exponentially, boasting a workforce of over 1,000 employees, 140+ patents, and an extensive product line exceeding 5,600 offerings. The company's commitment to innovation is evident through its best-in-class, in-house development team, specializing in creating cutting-edge products for the RV, marine, ATV, and other outdoor recreation industries. Headquartered in Greensboro, North Carolina, Camco operates eight separate manufacturing and warehousing facilities encompassing one million square feet. This extensive infrastructure allows Camco to efficiently meet the diverse needs of its customers, solidifying its position as a leading aftermarket parts and accessories manufacturer in the fast-growing outdoor recreation market. Focused on the RV, Marine, and Camping sectors, Camco's influence in these industries is significant, as it continues to lead the charge with a relentless pursuit of excellence and a commitment to delivering top-notch products and services.

Job Title: Product Manager Overview

Camco Manufacturing is building a dedicated upstream product management function within Engineering & Product Development. The Product Manager owns the intelligence, definition, and commercial positioning work that must precede engineering engagement — translating market opportunity, consumer insight, and business strategy into clear, actionable product briefs that enable the engineering team to execute with precision and speed.This is a builder role in a function that is newly defined at Camco. The right person understands that product management is not portfolio administration — it is the upstream work that determines whether the engineering team is building the right things before they start building them. You will work within a structured NPD process operating on 12, 18, and 24-month development horizons, and your discovery and definition work will be the trigger that opens each project cycle.

Key Responsibilities

Upstream Product Definition — Primary ResponsibilityThis is the core of the role. Every active NPD project should begin with PM-completed discovery work. Without it, engineering executes against incomplete direction.

• Define the product thesis for each assigned project: what the product is, who it is for, what problem it solves, and what it must deliver to succeed commercially
• Complete competitive landscape analysis and feature benchmarking before engineering engagement begins — understand what exists, where the gaps are, and how Camco's product must differentiate
• Validate consumer demand through voice-of-customer research, e-commerce review analysis, dealer and consumer engagement, and category trend data
• Develop cost and pricing models that establish commercial viability and define the cost envelope for engineering
• Produce clear, complete product briefs that give engineering the direction needed to initiate design without ambiguity
• Validate commercial product offering opportunities and build implementation strategies

Pipeline Management & Prioritization

Own the product pipeline across assigned categories — managing projects in the 12, 18, and 24-month development horizonsEnsure each pipeline project has PM discovery work completed before engineering resources are committedParticipate in pipeline planning and prioritization discussions with leadership to align discovery work with engineering capacityTrack stage-gate progression across the portfolio and surface blockers or off-sequence activities to leadership

Cross-Functional Engagement

Serve as the bridge between market intelligence and engineering execution — representing the commercial perspective throughout the development cycleCollaborate with Engineering, Product Implementation, and Quality to ensure product requirements are technically feasible and commercially soundEngage Sales and Marketing early and consistently — PM is accountable for ensuring the GTM plan reflects the product's designed value propositionMaintain active relationships with key retail partners, dealers, and OEM customers to stay connected to channel requirements and commercial dynamics

Go-to-Market & Commercialization

• Understand go-to-market strategy for each assigned product: pricing, channel strategy, retail positioning, and launch sequencing
• Create and maintain product documentation, competitive sell sheets, and sales enablement tools — PM is the authority on technical, commercial, and competitive differentiation for assigned products
• Support trade show preparation, product training, and dealer engagement activities
• Own post-launch review: analyze sell-through data, consumer feedback, warranty trends, and competitive response — and translate learnings into the next development cycle

Market Intelligence & Category Ownership

Maintain ongoing awareness of the RV industry: consumer trends, emerging technologies, OEM and dealer dynamics, regulatory changes, and competitive activityMonitor e-commerce performance data, consumer reviews, and product ratings to identify product improvement opportunities and new category entriesDevelop business cases for new product lines with market sizing, revenue projections, and ROI analysis — supported by data, not instinctTrack and report on portfolio performance: sales, margin, category trends, and competitive positioning

Required Qualifications

• 5+ years of product management experience in physical consumer products; RV, automotive, marine, or adjacent aftermarket industries strongly preferred
• Demonstrated experience completing upstream product definition work — product briefs, competitive analysis, consumer research — before engineering engagement
• Proven track record of bringing physical products from concept through commercial launch — including stage-gate or similar structured development processes
• Experience setting cost targets and pricing strategy in collaboration with engineering and commercial teams
• Strong analytical skills: comfortable with market sizing, financial modeling, sell-through analysis, and consumer data
• Excellent written and verbal communication — able to translate complex market intelligence into clear product direction for an engineering audience
• Demonstrated experience managing product lines – PLM, gap analysis, competitive opportunities
• Bachelor's degree in Business, Engineering, Marketing, or related field preferred

Compensation and Benefits

We offer a wide range of career opportunities with excellent benefits. Above all, we are looking for passionate, talented, hard-working, nice people with great taste to help us build this brand we love.

• Competitive salary401k with company matchParticipation in company health (medical, dental) insurance plans. Supplemental insurance offeredPromote work/life balance including paid time off and paid holidays

Camco is an Equal Opportunity Employer. We consider all qualified applicants for employment without regard to any characteristic protected by applicable federal, state, or local law and are committed to maintaining a workplace free from discrimination and harassment.