Product Manager

Chervon North America Inc; Mooresville (NC); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Chervon North America Inc. in Mooresville, NC is seeking an experienced Product Manager to lead private-brand product portfolios from ideation to launch and lifecycle management.

You will coordinate with US and global teams to deliver consumer-first products and drive growth through retail partnerships. You will translate customer needs into differentiated features, define roadmaps and pricing, and manage cross-functional execution from concept through product launch and lifecycle optimization.

Qualifications

• Bachelor’s degree required in engineering, business, marketing, or related field.
• 3+ years in product management, engineering, marketing, or related roles.
• Strong analytical, problem-solving and decision-making skills.
• Excellent communication, presentation, and stakeholder management.
• Experience defining requirements and launching new products.

Responsibilities

• Define product requirements and specifications aligning end-user needs, retailer needs, and engineering feasibility.
• Own categories through concept to end-of-life, refreshes, and next-gen introductions.
• Develop business cases: customer value, market potential, viability.
• Drive development of differentiated consumer products with value for end users.
• Define product positioning, value props, features, and pricing strategies.
• Collaborate with UX, design, and engineering to translate insights into features.
• Translate feedback into actionable product roadmaps and requirements.
• Manage cross-functional development from concept to launch and optimization.
• Develop go-to-market strategies and support line reviews with data-driven insights.
• Build relationships with retail partners to align on objectives and opportunities.

Skills

Analytical thinking

Problem-solving

Decision-making

Communication

Presentation

Stakeholder management

Education

Bachelor's degree in Engineering, Business, Marketing, or related field

Job description

Chervon is one of the world’s largest power tool and outdoor power equipment manufacturers with a rich history of innovation. Chervon’s commitment to build a better world by building better tools is evident in the products we manufacture and our green approach to manufacturing. We design, engineer and market power tools and outdoor power equipment within our brand portfolio- EGO, FLEX and SKIL and for other highly respected private brands. With world-class R&D, design, manufacturing, supply chain, marketing, sales, and service teams throughout the world, we do it all.Summary of Responsibilities:The Product Manager will manage private brand product portfolios, partnering with key retailers to expand the product lineup and drive business growth. As the \"Product Champion,\" you will lead product strategy from ideation through launch and lifecycle management, ensuring alignment with customer needs and company objectives. This role demands strong cross-functional communication, multi-national collaboration, and the ability to effectively sell strategies to retail partners.You will work closely with teams in the US and Global Product Management counterparts at our headquarters in Nanjing, China, to deliver exceptional products that create value for end-users.Key Job Responsibilities:Product DevelopmentDefine product requirements and specifications, ensuring alignment between end-user needs, retailer requirements, and engineering feasibility.Own assigned product categories throughout the product lifecycle, from concept through end-of-life, refreshes, and next-generation product introductions.Develop business cases for new product opportunities by defining customer value, market potential, and commercial viability.Drive the development of innovative consumer products that deliver meaningful differentiation and value to targeted end users.Define product positioning, value propositions, feature sets, and pricing strategies.Support the development and execution of product roadmaps for assigned categories.Competitive IntelligenceIdentify market and product opportunities through customer research, competitive analysis, and industry trend monitoring.Maintain a deep understanding of competitive products, technologies, and brand strategies across key competitor brands.Monitor and analyze market trends, including cordless technology, battery ecosystems, and evolving DIY consumer behaviors.Conduct product benchmarking and identify opportunities to strengthen competitive positioning and drive innovation.Voice of CustomerServe as the voice of the customer throughout the product development process, ensuring end-user needs are reflected in product decisions.Partner with UX, industrial design, and engineering teams to translate customer insights into differentiated product features and experiences.Gather, prioritize, and communicate customer feedback to influence product strategy, roadmap planning, and feature development.Translate customer pain points and unmet needs into actionable product requirements.Cross-Functional CollaborationManage cross-functional product development efforts from concept through launch and post-launch optimization.Collaborate with engineering, sourcing, quality, packaging, and marketing teams to deliver products on time and within business objectives.Coordinate packaging development, product photography, video production, and digital content creation to support successful product launches.Work closely with commercial and sales teams to develop go-to-market strategies and support customer line reviews with product, market, and competitive insights.Retail & Customer PartnershipBuild and maintain strong relationships with retail partners to understand their business objectives and evolving customer needs.Support product line reviews by presenting data-driven product recommendations based on customer and market insights.Facilitate regular business reviews and collaboration meetings to ensure alignment, transparency, and ongoing partnership success.Collaborate with retail partners to define product requirements, identify new opportunities, and drive continuous product improvements.Qualifications:RequiredBachelor’s degree in Engineering, Business, Marketing, or a related field.3+ years of experience in product management, engineering, marketing, or related roles.Strong analytical, problem-solving, and decision-making skills.Excellent communication, presentation, and stakeholder management skills.Demonstrated experience defining product requirements, validating concepts, and successfully launching new products.Demonstrated project management skills, including experience leading products through stage-gate development processes.Experience with outdoor power equipment, power tools, consumer durable goods, or adjacent product categories.PreferredExperience conducting market research, customer interviews, and concept validation activities.Experience conducting end-user research and translating insights into product requirements and features.Strong ability to collaborate effectively across cultures, functions, and geographic regions.Experience building and maintaining relationships with retail partners, key stakeholders, end-users, and field sales teams.Supervisory Responsibility:This is an individual contributor role, with no direct reports.Travel:This position will travel up to 25% domestically and internationally.Work Environment:Chervon North America operates in a casual and fun environment. We offer a very competitive benefits package including health, dental, vision, short/long-term disability, life insurance, parental leave, a generous 401(k) match, an open PTO program and a hybrid work environment.We think Chervon is a great place to work! Be part of our new future! Better Tools. Better World.#LI-Hybrid