Product Manager

Acxiom; Little Rock (AR); Remote; USD 120,000 - 180,000; Full time

Job summary

Acxiom is seeking a highly skilled Product Manager to own execution for Measurement & Optimization offerings, uniting Real ID, clean rooms, and standardized pipelines to privacy-safe measurement and in-flight optimization across channels. You will translate strategy into backlog, work with engineering and data science teams, and define success metrics on adoption, time-to-value, and product quality.

Strong background in advertising measurement and data pipelines is preferred.

Qualifications

• 5+ years of product management, solution strategy, or analytics experience.
• Translate ambiguous business needs into clear requirements and backlog.
• Working knowledge of marketing measurement concepts (incrementality, MTA, MMM).
• Identity resolution, clean rooms, and privacy-safe measurement knowledge.
• Agile delivery practices, backlog prioritization, release planning.
• Familiarity with Snowflake, Databricks, AWS.

Responsibilities

• DRI for one or more measurement/optimization use cases.
• Translate vision into requirements, ownership of backlog.
• Collaborate with Engineering and Data Science to deliver standardized products.
• Support methodology portfolio (lift, MTA, MMM, rules-based attribution).
• Shape workflows from outputs to optimization actions.
• Define data inputs from Identity and Clean Room teams.
• Define exposure and data needs with partners and publishers.
• Ensure privacy and compliance considerations throughout lifecycle.
• Support launch positioning and client enablement.
• Monitor performance and drive improvements.

Skills

product management

solution strategy

analytics experience

backlog management

Agile delivery

identity resolution

privacy-safe measurement

cloud platforms (Snowflake)

stakeholder communication

Education

Bachelor’s degree

Tools

Snowflake

Databricks

AWS

Job description

We are seeking a highly skilled and driven Product Manager to own product execution for Acxiom’s Measurement & Optimization offering: the connected capability that ties Real ID, clean room technology, and standardized pipelines to closed-loop, privacy-safe measurement (incrementality/lift, multi-touch attribution, marketing mix modeling, conversion APIs, and rules-based attribution) and in-flight optimization across programmatic, social, TV, retail media, and owned channels.This role translates offering strategy and client needs into buildable requirements, user stories, and a prioritized backlog, then works day-to-day with an engineering and data-science team to deliver repeatable, standardized products rather than bespoke analytics engagements. Adoption, time-to-value, and product quality are key success measures. A background in advertising measurement/analytics, data pipelines, clean rooms, or identity is strongly preferred.

DUTIES AND RESPONSIBILITIES

• Directly Responsible Individual (DRI) for one or more supported measurement or optimization use cases (e.g., a specific methodology, dashboard, or partner integration)
• Translates offering vision, methodology, and client/market needs into functional requirements, user stories, and acceptance criteria; owns and prioritizes the backlog for assigned use cases
• Executes product development plans in partnership with Engineering and Data Science to deliver repeatable products (standardized dashboards, common measurement definitions, and delivery playbooks)
• Supports the measurement methodology portfolio, including Partner Lift/incrementality, multi-touch attribution (MTA), marketing mix modeling (MMM), and rules-based attribution, by translating data-science-defined methodology into product requirements and workflows
• Shapes workflows that connect measurement outputs to optimization actions (audience, spend, targeting, and creative decisions), including in-flight adjustments
• Partners with Identity and Clean Room teams to define how assigned use cases consume Real ID and governed clean-room infrastructure as inputs
• Works with walled gardens, publishers, and retail media partners to define exposure/outcome data requirements, cadence, and granularity for assigned use cases
• Works closely with Privacy, Legal, and Compliance teams to ensure consent-aware, privacy-safe requirements (e.g., SOC 2, ISO 27001, and HIPAA where applicable) are addressed throughout the product lifecycle
• Collaborates with Sales, Marketing, and Client Strategy to support launch positioning, proof points, and enablement materials for assigned solutions
• Monitors product performance and drives continuous improvement based on client feedback, usage data, and operational learnings

SUPERVISORY RESPONSIBILITIES

• This position does not have direct reports but may mentor less experienced associates.

QUALIFICATIONS

• RequiredBachelor’s degree and 5+ years of product management, solution strategy, or analytics experience, including ownership of a product, use case, or measurement/analytics deliverable
• Experience translating ambiguous business or client needs into clear requirements, user stories, and a prioritized backlog
• Working knowledge of marketing measurement and optimization concepts, including incrementality/lift, MTA, MMM, CAPI, closed-loop, and rules-based attribution
• Working knowledge of identity resolution, clean rooms, and privacy-safe measurement across walled garden, open web, publisher, and retail-media ecosystems
• Practical knowledge of Agile delivery practices, including backlog management, prioritization frameworks (e.g., RICE), and release planning
• Familiarity with major cloud/data platforms (e.g., Snowflake, Databricks, AWS)
• Strong analytical, problem-solving, and stakeholder-communication skills, with the ability to convey measurement concepts to both technical and business audiences

• PreferredExperience productizing analytics or professional-services work into repeatable dashboards or managed offerings
• Practical experience in AdTech/MarTech or data-driven product ecosystems
• Familiarity with partner/API integration patterns for walled gardens, DSPs, SSPs, or retail media networks (e.g., Meta, Amazon/AMC, Google, The Trade Desk)
• Exposure to agentic AI or AI-assisted decisioning workflows on governed data
• Experience defining data pipelines and/or clean room flows to support measurement use-cases
• Primary Location City/State:Homebased - Conway, Arkansas

Additional Locations (if applicable):

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Attention California Applicants:

Please see our CCPA/CPRA Privacy Act notice

here

Attention Colorado, California, Connecticut, Massachusetts, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, Virginia, and Washington Applicants:

This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact.