Product Manager

CRG Search; Greensboro, Winston-Salem, High Point (NC, NC, NC); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Competitive salary + performance bonus

Employee product discounts

Job summary

CRG Search in Greensboro, NC seeks an experienced Product Manager to help build and lead a newly defined upstream Product Management function within Engineering & Product Development.

You will own the front end of the NPD process—translating market intelligence, consumer insights, competitive analysis, and business strategy into clear product direction that enables Engineering to execute with speed and precision.

Qualifications

• 5+ years of Product Management experience with physical consumer products.
• Experience taking products from concept through commercial launch using a structured NPD/stage-gate process.
• Strong analytical, financial modeling, market research, and competitive assessment skills.
• Experience establishing cost targets and pricing strategies.
• Excellent communication skills with the ability to translate market intelligence into actionable direction for Engineering.

Responsibilities

• Lead product discovery, market research, competitive analysis, and voice-of-customer activities.
• Develop product briefs, business cases, cost models, pricing strategies, and commercial requirements.
• Manage the product pipeline across 12-, 18-, and 24-month development horizons.
• Partner closely with Engineering, Quality, Sales, Marketing, and Product Implementation.
• Develop go-to-market strategies and commercialization plans.
• Maintain strong relationships with retailers, dealers, OEM customers, and industry partners.
• Analyze post-launch performance, consumer feedback, warranty data, and competitive activity to drive future product development.

Skills

Product management

NPD/stage-gate process

Financial modeling

Market research

Competitive assessment

Communication

Cross-functional collaboration

Travel up to 20%

Job description

Seeking an experienced Product Manager to help build and lead a newly defined upstream Product Management function within Engineering & Product Development.

This is a unique opportunity for a product leader who understands that great products start with great discovery. You will own the front end of the NPD process—translating market intelligence, consumer insights, competitive analysis, and business strategy into clear product direction that enables Engineering to execute with speed and precision.

Key Responsibilities

• Lead product discovery, market research, competitive analysis, and voice-of-customer activities
• Develop product briefs, business cases, cost models, pricing strategies, and commercial requirements
• Manage the product pipeline across 12-, 18-, and 24-month development horizons
• Partner closely with Engineering, Quality, Sales, Marketing, and Product Implementation
• Develop go-to-market strategies and commercialization plans
• Maintain strong relationships with retailers, dealers, OEM customers, and industry partners
• Analyze post-launch performance, consumer feedback, warranty data, and competitive activity to drive future product development

What We're Looking For

• 5+ years of Product Management experience with physical consumer products
• Experience taking products from concept through commercial launch using a structured NPD/stage-gate process
• Strong analytical, financial modeling, market research, and competitive assessment skills
• Experience establishing cost targets and pricing strategies
• Excellent communication skills with the ability to translate market intelligence into actionable direction for Engineering
• RV, automotive, marine, or related aftermarket experience strongly preferred

Why Apply?

This is more than a traditional Product Manager position. You will have the opportunity to build and define a Product Management function from the ground up and play a critical role in determining which products the company brings to market and why.

• Up to 20% travel
• Competitive salary + performance bonus. Employee product discounts
• Professional growth and development opportunities