Product Manager

Cummins Inc.; Florence (KY); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Cummins Inc. in Florence, KY, is seeking a Product Manager in Marketing to craft narratives, shape market strategy and drive growth across product lines. You will own pricing, branding and lifecycle management, collaborating with engineering, sales and global teams to maximize profitability.

A strong background in marketing planning, market research and stakeholder management is essential, with on-site presence required three days a week and optional remote days Tuesday and Friday.

Qualifications

• Requires college/university degree in Marketing, Sales, technical or related subject.
• Experience in leading marketing plans and product launches.
• Strong ability to forecast, plan and drive pricing strategies.

Responsibilities

• Craft compelling narratives to engage target audiences and influencers.
• Shape marketing strategies to drive growth and profitability.
• Lead pricing, promotions and lifecycle management to meet revenue targets.
• Oversee branding and product communications to reinforce market positioning.
• Conduct market research and analyze competition to differentiate Cummins offerings.
• Drive cross-functional collaboration with engineering, legal, sales and global teams.
• Develop work plans for Product Managers and associates and mentor the team.

Skills

Storytelling

Business Insight

Customer Focus

Strategic Mindset

Articulating Value Proposition

Marketing Plan Management

Maximizing Profitability

Positioning for Target Segments

Education

College/University degree in Marketing or related subject

Tools

Market Research Tools

Job description

We are looking for a talented Product Manager to join our team specializing in Marketing for our location, Florence, KY.

In this role, you will make an impact in the following ways:

• Storytelling: You will craft compelling narratives that resonate with target audiences, influencing decisions and driving engagement across internal and external stakeholders.

• Business Insight: You will apply deep understanding of market dynamics and business drivers to shape strategies that advance organizational goals and unlock growth opportunities.

• Customer Focus: You will build strong relationships by delivering tailored, customer-centric solutions that address specific needs and enhance long-term loyalty.

• Strategic Mindset: You will anticipate future trends and translate insights into breakthrough strategies that position the organization for sustained success.

• Articulating Value Proposition: You will interpret customer needs and clearly demonstrate how our products and services differentiate from competitors to meet those needs effectively.

• Marketing Plan Management: You will develop and guide marketing mix strategies across product, price, promotion, and placement, ensuring alignment with customer expectations and business objectives.

• Maximizing Profitability: You will leverage pricing, promotions, and value-based selling to optimize profitability while maintaining competitive positioning in the market.

• Positioning for Target Segments: You will analyze customer perceptions, competitor activity, and product capabilities to define where and how we compete within key market segments.

To be successful in this role you will need the following:

• Strategic Planning and Forecasting: Develop and execute long-term product line strategies, forecasts, and annual operating plans that align with business unit goals and drive sustainable growth.

• Marketing Mix and Product Launch: Design and implement comprehensive marketing plans - including product, price, promotion, and placement to ensure successful product introductions and lifecycle management.

• Pricing and Profitability Management: Lead pricing activities throughout the product lifecycle to support revenue targets and optimize profitability, while aligning with market dynamics and customer expectations.

• Brand and Communication Leadership: Ensure effective implementation of product branding strategies and lead internal and external communications to reinforce product value and market positioning.

• Market Research and Competitive Positioning: Leverage market research tools to understand customer needs and competitor strategies, and define a clear stance in the target market to differentiate Cummins offerings.

• Customer Satisfaction and Issue Resolution: Champion customer satisfaction by proactively addressing elevated product-related issues and implementing initiatives that enhance customer value and loyalty.

• Cross-Functional and Global Collaboration: Work closely with engineering, legal, sales, and global teams to protect intellectual property, support product development, and ensure global profitability of the product line.

• Team Leadership and Development: Create work plans for Product Managers and Associate Product Managers, provide guidance on challenges, and delegate assignments based on individual strengths and development needs.

Education, Licenses, Certifications:

College, university, or equivalent degree in Marketing, Sales, technical, or a related subject required.

This position may require licensing for compliance with export controls or sanctions regulations.

Experience:

Significant relevant work experience required, including supervisory experience.

Product managers oversee all facets of their respective product line including launching new products, marketing and promoting their lines, supporting our outside sales team, developing and presenting business plans and implementing annual pricing actions. This position requires on-site attendance three days a week, with an option to work from home on Tuesday and Friday.

Additional responsibility includes supporting the reduction and disposition of excess and obsolete inventory.

Job Marketing

Organization Cummins Inc.

Role Category On-site with Flexibility

Job Type Exempt - Experienced

ReqID 2435086

Relocation Package No

100% On-Site No

Cummins and E-Verify

At Cummins, we are an equal opportunity and affirmative action employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law. Cummins validates the right to work using E-Verify and will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. Visit http://EEOC.gov to know your rights on workplace discrimination.