Product Manager

Lensa; Austin (TX); Remote; USD 90,000 - 130,000; Full time

Job summary

A leading company in the automotive sector is seeking a Product Manager for the Ford Digital Team in Austin, TX. This fully remote role focuses on enhancing customer experiences through innovative digital solutions. The ideal candidate will leverage their product management expertise to drive strategies that improve user engagement and trust.

Qualifications

• 3+ years as a Product Manager in an agile environment.
• Experience analyzing web analytics data.
• Strong communication skills across technical and functional teams.

Responsibilities

• Develop and execute strategies for customer engagement.
• Manage product backlog and prioritize features.
• Collaborate with engineering and UX teams to drive value.

Skills

Product Management

User Research

Web Analytics

Agile Practices

Communication

Education

Bachelor’s degree or equivalent experience

MBA or Master’s degree (preferred)

Tools

Adobe Analytics

Google Analytics

Contentsquare

Job description

Be among the first 25 applicants and get AI-powered advice on this job and more exclusive features.

Lensa is the leading career site for job seekers at every stage of their career. Our client, Ford Motor Company, is seeking professionals in Austin, TX. Apply via Lensa today!

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves?

Enterprise Technology plays a critical role in shaping the future of mobility. If you’re looking for the chance to leverage advanced technology to redefine transportation, enhance customer experience, and improve lives, this is the opportunity for you. Join us and challenge your IT expertise and analytical skills to help create vehicles as smart as you are.

In this position...

Join Ford as a Product Manager on the Ford Digital Team. This role focuses on delivering exceptional customer experiences (CX) and enabling a best-in-class support and self-help experience for our owners. You will advocate for AI and love creating engaging new experiences. You will use competitor insights and data to continuously improve our offerings. As a Product Manager, you will develop and execute strategies that enhance customer engagement and trust through seamless, secure digital interactions.

An ideal candidate will have experience building digital self-help/support experiences, understanding how consumers search for information, and creating knowledge bases, FAQs, Chatbots, Live Chats, and similar solutions for e-Commerce or retail environments.

This is a fully remote position, but candidates who can work hybrid in Dearborn, MI are preferred. ESD hours are also required. Onsite work of up to three days per week may be necessary for those within commuting distance of a Ford hub.

What You'll Do...

Strategy & Planning (50%)

• Deeply empathize with and understand end users to deliver value quickly.
• Translate business goals and user needs into a product strategy; communicate priorities to teams and partners.
• Identify goals, metrics, and analytics to measure product value; refine the product backlog based on insights.
• Manage and groom the product backlog; make decisions based on value delivery.
• Create and maintain product roadmaps, prioritizing features based on value, customer needs, and feasibility.
• Challenge industry norms to bring innovative ideas to market.
• Understand customer behaviors and build data-driven stories for product decisions.
• Develop scalable strategies for common functionalities across different products and journeys.

Delivery & Execution (30%)

• Translate front-end experiences into platform requirements.
• Test hypotheses through user research and testing.
• Ensure quality and change control standards are met.
• Create, prioritize, and accept user stories for release planning.
• Assess features and enhancements for value, dependencies, and obstacles.
• Participate in standups, planning, demos, and retrospectives.
• Explain complex technical concepts to non-technical stakeholders.

People (20%)

• Collaborate with engineering, UX, and other teams to drive value and resolve issues.
• Promote modern software development practices and continuous learning.
• Advocate for end users and stakeholders, understanding their needs.
• Assess progress, share lessons, and plan next steps with the product team.
• Manage stakeholder expectations and educate requestors on prioritization.
• Own the digital self-help/support experience.

Qualifications

• Bachelor’s degree or equivalent experience.
• 3+ years as a Product Manager in an agile enterprise environment, creating and prioritizing user stories, conducting user research, and measuring product value.
• Experience analyzing web analytics data (e.g., Adobe, Google Analytics, Contentsquare).

Preferred

• MBA or Master’s degree.
• Experience managing digital self-help/support products.
• Knowledge of modern agile practices, including XP principles.
• Experience developing backend systems at scale.
• Ability to work in a fast-paced, changing environment.
• Strong communication skills across technical and functional teams.
• Experience with A/B testing and experimentation methodologies.