Product Lifecycle Marketing Sr Manager

PREMIER Bankcard, LLC

Sioux Falls (SD)

On-site

USD 90,000 - 120,000

Full time

14 days+

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Benefits offered by this job

Full medical benefits

401(k) with dollar-for-dollar match

Generous Paid Time Off

Generous paid time off

401(k) matching up to 5%

Volunteer hours program

Wellness program

Employee events

Job summary

A leading financial organization in Sioux Falls, SD is seeking a Customer Lifecycle Manager to drive customer engagement and optimize marketing strategies across credit card products. The role requires 5+ years of relevant experience and strong analytical skills. You'll work closely with multiple teams to ensure lifecycle initiatives align with business goals, developing targeted campaigns informed by customer insights. Competitive benefits, a supportive culture focused on personal success, and growth opportunities are offered.

Qualifications

5+ years of experience in lifecycle or retention marketing.
B2C marketing experience in complex customer data environments required.
Background in marketing technology and integrations preferred.
Background in marketing tech, integrations, and data usage across channels is preferred.

Responsibilities

Manage customer lifecycle and drive engagement outcomes.
Develop and execute marketing campaigns to optimize customer interactions.
Use analytics to monitor performance and inform marketing strategy.
Leverage analytics to segment customers and monitor campaign performance.
Ensure campaigns are delivered on time and within budget.

Skills

Customer lifecycle management principles

Data analytics

Marketing automation platforms

Analytical skills

Communication and collaboration skills

Knowledge of financial regulatory environment

Education

Bachelor’s degree in marketing or related field

Job description

At First PREMIER Bank and PREMIER Bankcard, we’ve created a culture that emphasizes personal success, respect, health, and wellness, fun and giving back. This is an environment where you will be rewarded, valued, and celebrated for your hardwork.

We offer a robust and expanded package of health benefits, incentives, paid time off and growth and career advancement opportunities. We celebrate our employees and show our appreciation with private concerts, outdoor bashes, cash and car giveaways and more! See some of our epic celebrations and employee recognitions.

Considered one of the nation’s strongest financial organizations, we’ve achieved our success by embodying the views and values of The PREMIER Way. From our CEOs to the newest hires, we all follow these shared views and values to guide us on how to treat our customers, co-workers and communities. The PREMIER Way also serves as a roadmap on how to be successful inside and outside of the workplace. We believe in investing in our employees, their families and our communities.

Job Description

Location: Sioux Falls, SD
Shift: M-F 8am-5pm
Job Status: Full-Time
Company: PREMIER Bankcard

Job Purpose

Manage the customer lifecycle journey with responsibility for developing, executing, and optimizing lifecycle strategies that drive customer engagement, responsible card usage, and profitability. This includes lifecycle programs focused on new customer onboarding and activation, promotional and engagement initiatives, retention efforts, and graduation strategies.

This role works cross-functionally with Customer Acquisition, Product Strategy and Operations, Customer Experience, Credit Risk, Compliance, and Finance teams to ensure lifecycle initiatives are effective, compliant, and aligned with business goals.

Primary Responsibilities

Essential duties and responsibilities include the following. Other duties may be assigned.

Drive customer engagement outcomes as part of an overall lifecycle management strategy, supporting customers from post-account acquisition through ongoing development
Develop and execute a comprehensive lifecycle management strategy to optimize customer acquisition, activation, engagement, and retention across different credit card products.
Identify key customer segments and incorporate customer insights and feedback to inform and develop targeted marketing campaigns to maximize value at each stage of the lifecycle. Ensure products and campaigns are delivered on time and within budget.
Design and manage dynamic behavior-based communication flows, delivering relevant offers and incentives at optimal moments. Develop and execute personalized, multi-channel marketing campaigns (including email, SMS text, push notifications, direct mail, and other channels) aligned to customer behavior and lifecycle stages.
Leverage analytics to segment customer base, monitor campaign performance, and track key lifecycle and engagement metrics to inform ongoing optimization.

Skills

Solid understanding of credit card industry dynamics, customer lifecycle management principles, and marketing best practices.
Experience in data analytics, customer segmentation, and using marketing automation platforms to deliver personalized communications.
Strong analytical skills to interpret data, identify trends, and measure campaign effectiveness.
Proven ability to develop and execute successful marketing campaigns across multiple channels.
Excellent communication and collaboration skills to work effectively with cross-functional teams including product, digital, analytics, credit risk, compliance, and vendors.
In depth knowledge in financial regulatory environment and marketing laws such as CAN-SPAM.

Education and Experience

Bachelor’s degree in marketing, advertising, business, economics, finance, or a related field required.
5+ years of experience working within a corporate, consulting or agency marketing environment with a focus on lifecycle or retention marketing required.
B2C marketing experience in complex customer data environments required (credit card or fintech preferred).
Background in marketing technology, technology integrations, and the use of 1st, 2nd, and 3rd party data in multichannel marketing preferred

Competitive Benefits Package