Product Lead, Platform & Monetization, Apple Maps

Apple, Inc.; Cupertino (CA); On-site; USD 176,000 - 312,000; Full time

Benefits offered by this job

Medical & Dental coverage

Retirement benefits

Employee stock purchase plan

Relocation assistance

Discounted products

Job summary

Apple, Inc. is seeking a Product Lead for Platform & Monetization within the Maps group in Cupertino, CA. You will shape the product vision for developer platforms like MapKit and collaborate with automakers to deploy EV routing and automotive experiences.

The role focuses on monetization strategies across platforms while preserving user privacy and aligning with Apple’s standards. You will work across Engineering, Design, Marketing, and Business Development to drive measurable business value.

Qualifications

• 10+ years of product management experience shipping scaled software.
• Ability to define product vision and translate complex requirements into roadmaps.
• Proven partnerships with enterprise customers, automakers, or developer communities.
• Excellent written and verbal communication with executives.
• Experience leveraging AI/LLM tools to optimize workflows.
• Ability to organize and drive multiple initiatives with cross-functional teams.

Responsibilities

• Define and execute product strategy for Platform & Monetization in Apple Maps.
• Lead collaboration with Maps leadership and Apple teams to realize the vision.
• Drive monetization initiatives while maintaining user privacy.
• Partner with automakers and developers to deliver immersive MapKit experiences.
• Ensure platform features are reliable, scalable, and high quality.

Skills

Product management

Roadmap definition

External partnerships

Communication

AI/LLM usage

Cross-functional leadership

Prioritization

Job description

Product Lead, Platform & Monetization, Apple Maps

Cupertino, California, United States Software and Services

Apple Maps empowers people to explore and navigate the world around them. We work on solving large-scale problems — like how to map every inch of the globe — while delivering beautiful, intuitive, and innovative experiences across billions of devices.As Product Lead for Platform & Monetization, you'll help define and execute a product vision that extends Apple Maps beyond our app, operating at the intersection of user experience and business value. You will help lead the strategy for our developer platforms, including MapKit, while partnering with large enterprises and automakers to deliver experiences like CarPlay EV Routing and MapKit for Automotive. You will help lead Apple Maps monetization initiatives, building sustainable business value while maintaining our unwavering commitment to privacy.This role requires close collaboration with teams across the larger Apple ecosystem including Engineering, Design, Data Operations, Marketing, PR, and Business Development, and our automotive, advertising, and developer partners.

Description

As the Apple Maps platform expands across devices, apps, and vehicles, it has become a powerful engine for sustainable monetization and business growth. We are actively defining the commercial future of our ecosystem, while partnering with developers, advertisers, and automakers to unlock new value. By thoughtfully integrating these opportunities across our ecosystem, we are driving strategic growth while keeping the user experience at the center of everything we do.To support these ambitions, Maps must deliver flexible, performant experiences that developers and customers everywhere trust. From intelligent EV routing that integrates deeply with real-time vehicle data, to robust web and app platform capabilities, you will tackle complex technical challenges to meet the needs of our customers and partners. Apple Maps is excited to step up to these challenges and is looking for someone to help build and execute a vision for the future of our platform and ecosystem.You'll work closely with Maps leadership to define strategy and partner with key stakeholders across Apple to bring your collective vision to life. You'll balance the needs of consumers, third-party developers, and global automakers, delivering business value without compromising the user experience. And you'll ensure that every platform feature delivers the reliability, craft, and performance people expect from Apple.This is a hands-on role. You'll set the direction and drive execution. You'll think years ahead while shipping experiences today. And you'll ensure that our platform and partner ecosystem are a cornerstone of what makes Apple Maps exceptional.

Minimum Qualifications

• 10+ years of product management experience with a proven track record of shipping scaled software products, and developer platforms or partner-integrated solutions.
• Demonstrated ability to define product vision and translate complex technical requirements into successful roadmaps and shipped experiences.
• Proven track record partnering with external enterprise partners, automakers/OEMs, or developer communities to deliver integrated software experiences.
• Excellent written and verbal communication skills, meticulous attention to detail, and ability to present to large groups and executives.
• Experience leveraging modern AI and LLM tools to optimize product workflows, accelerate execution, and scale team impact.
• Ability to successfully organize, prioritize, and drive multiple complex initiatives with cross-functional teams under strict schedules.
• Demonstrated success establishing collaborative, high-value relationships between business development, engineering, PR, and external partners

Preferred Qualifications

• Experience building developer-facing platforms, APIs, SDKs, or geospatial services.
• Background in the automotive software space, connected vehicle platforms, in-dash navigation, or EV routing and charging systems.
• Proven experience supporting major partner launches, including press releases, outbound messaging, and participating in press briefings and media engagement.
• Experience working on privacy-first platform architecture and secure system integrations.
• Knowledge and experience working with international partners and navigating global market dynamics.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $175,500 and $311,700, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

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Apple accepts applications to this posting on an ongoing basis.