Lead Product Manager - Consumer Experience, Services Special Projects

Apple, Inc.; Cupertino (CA); On-site; USD 207,000 - 312,000; Full time

Benefits offered by this job

Employee stock purchase plan

Medical and dental coverage

Relocation support

Tuition reimbursement

Job summary

Apple seeks an experienced Product Manager to own the end-to-end consumer experience for a major initiative across our ecosystem. You will define how millions discover, engage with, and manage offerings, working with Design, Engineering, AI/ML, and Operations to turn complex ecosystems into an intuitive product.

You will lead a cross-functional team, own the roadmap, measure success with funnels and experiments, and craft go-to-market narratives for internal and external audiences.

Qualifications

• 10+ years shipping large-scale consumer products
• End-to-end ownership from discovery to post-conversion
• Strong product & UX sense with cross-functional collaboration
• Data-informed decisions using funnels, user feedback and A/B tests
• Technical fluency with APIs, data flows and app performance
• Clear written and verbal communication; PRD authoring
• Executive storytelling for leadership and stakeholders

Responsibilities

• Own the consumer roadmap across client platforms with clear priorities
• Define discovery, search, and evaluation experiences
• Design fast, secure, intuitive flows to optimize outcomes
• Lead post-conversion experiences including status updates and support
• Define funnel metrics and run experiments to refine UX
• Collaborate daily with Design, Engineering, AI/ML, Finance and Support
• Craft go-to-market plans and compelling narratives for stakeholders

Skills

Product management

End-to-end ownership

Cross-functional leadership

Data-driven decisions

Excellent communication

Executive storytelling

APIs

UX sense

Education

Bachelor's degree in Computer Science / Engineering / Business

Tools

APIs

A/B testing tools

Analytics platforms

Job description

Cupertino, California, United States Software and Services

We are seeking an experienced Product Manager to own the end-to-end consumer experience for one of our most ambitious multi-year initiatives. In this role, you will define how millions of customers discover, engage with, and manage offerings across our ecosystem and conversational experiences.

Description

You will lead the consumer experience across the entire lifecycle: connecting customer intent with the right offerings, building seamless flows, and delivering a trusted experience. You will partner closely with Design, Engineering, AI/ML, and Operations to turn complex ecosystems into an intuitive, polished everyday product.

Responsibilities

• Product Vision & Roadmap: Own the consumer roadmap across client platforms, setting clear product priorities and success metrics for discovery, engagement, conversion and retention.
• Discovery & Search Experience: Define how users browse, search, and evaluate options- ensuring recommendations and search results are relevant, transparent, and easy to compare.
• Frictionless Flows & Conversion: Design a fast, secure, and intuitive experience that optimizes outcomes and ensures customer trust over the long term.
• Management & Support: Lead the experience for everything that happens after conversion: status updates, cancellations, and customer support.
• Measurement & Experimentation: Define key funnel and engagement metrics; run user studies, telemetry analysis, and A/B experiments to continuously refine the user experience.
• Cross-Functional Execution: Collaborate daily with Product Designers, Client and Backend Engineers, Applied AI/ML teams, Finance, and Customer Support to deliver high-quality releases on schedule.
• Product Marketing & Go-To-Market: Craft clear go-to-market plans, launch narratives, and high-impact collateral- leveraging compelling product storytelling and stage-worthy presentations to communicate the vision and value proposition to customers.

Minimum Qualifications

• 10+ years of product management experience shipping large-scale consumer products, ideally in digital marketplaces, or consumer transactional apps.
• Full-Funnel Ownership: Demonstrated experience managing an end-to-end user experience from discovery through completion, and subsequent follow-ups.
• Strong Product & UX Sense: Good taste and a proven eye for quality and craftsmanship, with experience partnering closely with Design to distill complex workflows into simple, elegant user interfaces.
• Data-Informed Decision Making: Experience using funnel analytics, user feedback, and A/B testing to evaluate features, identify drop-off points, and guide roadmap decisions.
• Technical Fluency: Comfortable partnering with engineering teams on API interactions, data flow, app responsiveness, and handling real-world edge cases.
• Clear Communication: Excellent written and verbal communication skills, with a track record of authoring structured PRDs and presenting product strategy clearly to cross-functional partners and leadership.
• Keynote & Executive Storytelling: Exceptional Keynote skills with the ability to distill complex technical and product concepts into crisp narratives, elegant visual decks, for executive leadership and broad audiences.

Preferred Qualifications

• Experience with conversational interfaces, assistants, or recommendation-driven systems.
• Experience with multi-sided marketplaces and transactional services.
• Degree in Computer Science, Engineering, Business, Design, or equivalent practical experience.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $207,400 and $311,700, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You'll find that idea reflected in everything here - in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong. Learn about accessibility in Apple's workplace Learn about reasonable accommodations for job applicants

Apple accepts applications to this posting on an ongoing basis.