Product Lead Analyst, Clinical Go to Market Strategy - Forsyth Health - Remote

The Cigna Group; New Jersey; Remote; USD 90,000 - 130,000; Full time

Job summary

A leading healthcare company is seeking a Product Lead Analyst for its Clinical Go-to-Market Strategy. This role involves managing product strategy, branding, and collaboration across teams to deliver excellent market solutions. The ideal candidate will have relevant marketing experience, exceptional communication skills, and a passion for improving healthcare delivery.

Qualifications

• 3-5 years of marketing and/or branding experience.
• Experience in the pharma industry is a plus.
• Strong project management and organizational skills.

Responsibilities

• Managing product positioning and branding strategy.
• Tracking and executing marketing and sales campaigns.
• Coordinating product launch planning and timelines.

Skills

Project Management

Communication

Marketing

Organizational Skills

Tools

Microsoft Office Suite

Job description

Product Lead Analyst, Clinical Go to Market Strategy - Forsyth Health - Remote

Join to apply for the Product Lead Analyst, Clinical Go to Market Strategy - Forsyth Health - Remote role at The Cigna Group

Product Lead Analyst, Clinical Go to Market Strategy - Forsyth Health - Remote

3 days ago Be among the first 25 applicants

Join to apply for the Product Lead Analyst, Clinical Go to Market Strategy - Forsyth Health - Remote role at The Cigna Group

Get AI-powered advice on this job and more exclusive features.

Overview

The Product Lead Analyst for Clinical Go to Market (GTM) Strategy will be responsible for the overall stewardship of each data product’s GTM strategy. Forsyth will be continually developing data products to make available to existing and prospective clients, with an over index into clinical-specific data. This role will be responsible for supporting the leader of product growth and marketing in tracking and executing all GTM related deliverables prior to and after product launches. This role will need someone who has experience prioritizing and managing timelines and deliverables, is organized, task and deadline oriented, a good cross-functional partner, teachable in areas of opportunity, willing and ready to jump into ambiguity and define it and someone who is independent, strong communicator, self-starter and excited about delivering excellence to the market with a friendly and positive attitude.

Overview

The Product Lead Analyst for Clinical Go to Market (GTM) Strategy will be responsible for the overall stewardship of each data product’s GTM strategy. Forsyth will be continually developing data products to make available to existing and prospective clients, with an over index into clinical-specific data. This role will be responsible for supporting the leader of product growth and marketing in tracking and executing all GTM related deliverables prior to and after product launches. This role will need someone who has experience prioritizing and managing timelines and deliverables, is organized, task and deadline oriented, a good cross-functional partner, teachable in areas of opportunity, willing and ready to jump into ambiguity and define it and someone who is independent, strong communicator, self-starter and excited about delivering excellence to the market with a friendly and positive attitude.

Responsibilities

• Product positioning/messaging and overall branding strategy
• Tracking/Executing Marketing/Sales campaigns
• Supporting Market/customer research (competitive intel, understand the buyer needs)
• Understanding a product’s target audience (users)– who will use this product?
• Coordination across teams to understand how their delivery timelines effect GTM timelines
• Business Cases (where does our product fit into the product lifecycle of a given brand?)
• Use Cases (what are valuable ways they can use our product – examples of the how and what value it provides)
• Pricing and sales strategy coordination (involving key stakeholders and coordinating meetings to develop this information)
• Sales enablement (sales materials, presentations, talk-tracks, training, etc)
• Product launch planning (timelines, milestones, progress updates)
• Customer insight gathering (pre and post launch, if applicable), as well as feedback from internal stakeholders on client reactions to refine GTM approach or improve product
  
  

Ideal Candidates Will Have a Combination Of The Following

• 3-5 years of Marketing and/or branding experience preferred
• Pharma Industry experience a plus
• Exceptional verbal and written communication skills
• Working knowledge of Microsoft Office Suite, including Excel and PowerPoint
• High attention to detail and excellent organizational skills
• Strong project management skills
• Ability to learn and network internally
• Curiosity to learn and eagerness to expand knowledge and skill set
• Creative mindset with a passion to share ideas
  
  

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

About Evernorth Health Services

Evernorth Health Services, a division of The Cigna Group, creates pharmacy, care and benefit solutions to improve health and increase vitality. We relentlessly innovate to make the prediction, prevention and treatment of illness and disease more accessible to millions of people. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: [e-mail] for support. Do not email [e-mail] for an update on your application or to provide your resume as you will not receive a response.

The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Research, Analyst, and Information Technology

• Industries

  Hospitals and Health Care

Referrals increase your chances of interviewing at The Cigna Group by 2x

Sign in to set job alerts for “Product Analyst” roles.

Business Analyst with PolicyCenter- Remote

Business Analyst Test Lead with Life & Annuities

New Jersey, United States $105,000.00-$130,000.00 2 weeks ago

Business Analyst [Must have Experience in Agile, Story Writing] - Remote

Sr. Analyst, Inventory Product Specialist

New Jersey, United States $67,500.00-$96,400.00 1 week ago

AVP, Business Transformation Analyst - Design Integration (remote) AZ, NC, NJ

New Jersey, United States $86,700.00-$115,600.00 14 hours ago

New Jersey, United States $65.00-$70.00 1 week ago

Principal Product Manager, Business Model Strategy

New Jersey, United States $145,100.00-$273,200.00 2 weeks ago

Business Partner Analyst, Procurement [REMOTE]

Enterprise Product Owner, Legal Applications (REMOTE)

Englewood Cliffs, NJ $110,000.00-$145,000.00 2 weeks ago

New Jersey, United States $195,000.00-$225,000.00 4 days ago

Englewood Cliffs, NJ $110,000.00-$145,000.00 1 week ago

New Jersey, United States $120,000.00-$222,600.00 6 days ago

Senior Product Manager, SaaS Identity and Access Management Protection

New Jersey, United States $139,400.00-$264,500.00 2 weeks ago

Telecom, Number Porting Product Owner - Job ID 3060

New Jersey, United States $140,000.00-$185,000.00 21 hours ago

Senior Analyst – Player Experience & Product

Product Analyst Pharmacy Business Solutions

Newark, NJ $150,000.00-$175,000.00 1 week ago

Senior Technical Business Analyst - Web - Contract - US

Scrum Master with Business Analyst -(Fulltime) Remote

Jersey City, NJ $110,000.00-$115,000.00 1 month ago

New Jersey, United States $86,000.00-$154,700.00 3 days ago

Business Systems Analyst (Debt Collections)

Newark, NJ $65,000.00-$75,000.00 16 hours ago

Senior Business Systems Analyst – NetSuite

New Jersey, United States $72,250.00-$195,500.00 2 weeks ago

Newark, NJ $120,000.00-$150,000.00 23 hours ago

Jersey City, NJ $125,000.00-$150,000.00 1 week ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.