Product GTM Lead, Media Effectiveness

Google; Washington (District of Columbia); On-site; USD 147,000 - 216,000; Full time

Job summary

Google is seeking a Product GTM Lead, Media Effectiveness, focused on driving advertiser success through strategic partnerships and innovative product initiatives. This role involves collaborating with global stakeholders to implement successful go-to-market strategies while leveraging data insights to address critical product market fit challenges.

Qualifications

• 6 years in management consulting or business strategy, or 4 years with an advanced degree.
• 2 years in advertising or digital media preferred.
• Experience with data modeling and reporting.

Responsibilities

• Serve as a regional Media Effectiveness expert.
• Design regional measurement activation programs.
• Collaborate with cross-functional teams to drive projects.

Skills

Collaboration

Analytical thinking

Problem-solving

Education

Bachelor's degree or equivalent practical experience

MBA

Job description

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This role may also be located in our Playa Vista, CA campus.

Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Atlanta, GA, USA; Chicago, IL, USA; Mountain View, CA, USA; Los Angeles, CA, USA; San Francisco, CA, USA; Washington D.C., DC, USA.Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in management consulting, sales operations, business strategy, investment banking, venture capital, private equity, or corporate advisory, or 4 years of experience with an advanced degree.
• Experience collaborating with executive leaders through data.
  
  

Preferred qualifications:

• MBA.
• 2 years of experience in advertising, consultative sales, business development, or a digital media environment.
• 2 years of experience creating complex data sets, data modeling, and reporting.
• Excellent thinking and problem-solving skills, with the ability to lead complex operational and tactical initiatives.
  
  

About The Job

The Product Go-to-Market (GTM) team works with multiple partners and stakeholders to create and deploy product and sales strategies that drive advertiser success and Google’s growth. We partner closely with Global Product Leads, Sales, gTech, Marketing, and our counterparts around the world to shape the product roadmap and drive the commercialization strategy for critical products and features. The AMER pGTM team drives business growth at scale. In this role, you will be investigative, with a pragmatic sense of how to get things done. You will be accelerating and defending LCS business growth across the region via the development and adoption of products, tools and program best practices.

The Go-to-Market Operations (GtM) team ensures Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done.

The US base salary range for this full-time position is $147,000-$216,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google .

Responsibilities

• Serve as a regional Media Effectiveness expert.
• Design and deploy regional measurement activation programs to capture key LCS growth opportunities.
• Collaborate with broader set of cross-functional stakeholders to drive projects forward, including intra-GTM, GPS, gTech, Business Development, Marketing.
• Advocate and leverage global activation infrastructure to design/deploy regional activation programs. Partner with regional marketing to land key moments.
• Help define success metrics, track product adoption and business impact. Be a product Partner, provide thought leadership on the success of activation (diagnostics, progress against priorities, trends). Ensure critical product market fit issues are addressed by GPS.
  
  
  

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  General Business, Strategy/Planning, and Consulting

• Industries

  Information Services and Technology, Information and Internet

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