Product Growth Marketing Manager

Zoom; Santa Barbara (CA); Hybrid; USD 98,000 - 226,000; Full time

Job summary

Zoom is hiring five dedicated PLG Marketing Leads to own organic growth for five of its highest-priority AI products — each role reporting directly into the CEO org. This individual contributor role sits at the intersection of product marketing, organic growth, and AI‑native content creation.

You’ll shape discovery and adoption—from insight through content, distribution, and measurement. This is an organic‑only role with no paid activation budget, focused on content, SEO/AEO, social, and

Qualifications

• 8+ years PLG experience in product marketing, content marketing, growth marketing, or social content.
• Strong product instincts to identify user problems and translate into credible product stories.
• Practical fluency with AI tools for research, scripting, demo creation, and editing.
• Proven ability to create and publish end-to-end product videos and social content.
• Deep understanding of audiences and distribution across TikTok, Instagram Reels, YouTube, X, Reddit, and LinkedIn.
• Experience building content channels or launches from scratch with measurable results.
• Comfort with rapid experimentation and scrappy execution.
• Experience at an AI-native, SaaS, productivity or creator-product company preferred.

Responsibilities

• Develop deep working knowledge of Zoom's productivity products and audiences.
• Translate product positioning and messaging for PLG audiences into clear, outcome-oriented value.
• Own end-to-end content creation and publication—from demos to web copy—through measurement.
• Use AI tools across the content workflow to move quickly without compromising quality.
• Own the acquisition and sign-up funnel: build a repeatable content and distribution engine.
• Optimize landing pages, signup flows, and CRO experiments to improve conversion rates.
• Execute SEO and AEO content to improve organic discoverability and traffic.
• Create platform-native content across X, YouTube, LinkedIn, Reddit, TikTok, and Instagram Reels.
• Track engagement, trials, subscriptions, and adoption signals to inform improvements.
• Partner with Online Marketing and product teams to align messaging and journeys.

Skills

PLG marketing experience

Content marketing

Growth marketing

Social content

Tools

AI tools

Job description

What You Can Expect

Zoom is hiring five dedicated PLG (Product‑Led Growth) Marketing Leads to own organic growth for five of its highest‑priority AI products — each role reporting directly into the CEO org.

This is an individual contributor role at the intersection of product marketing, organic growth, and AI‑native content creation. You'll shape how users discover and adopt Zoom's productivity products—from product insight through content creation, distribution, and measurement. This is an organic‑only role—there is no paid activation budget. All growth will be driven through content, SEO/AEO, social, and conversion optimization.

About the Team

The Zoom productivity team is building a new AI‑native way to work—helping users move faster from conversation and ideation to polished, editable deliverables. As the product grows, this role will help more users understand its value and adopt it in their daily work. We're a product‑led team looking for someone with sharp product judgment, hands‑on content execution, and a genuine understanding of how people work and what earns their attention.

Responsibilities — Focus: Acquisition & Sign‑up

• Develop deep working knowledge of Zoom's productivity products: who uses them, what problems they solve, how they compare to alternatives, and where their real advantages lie.
• Translate product positioning and messaging for PLG audiences that starts with the user problem, not the feature list—translating product capabilities into clear, outcome‑oriented value.
• Own end‑to‑end content creation and publication—including demos, tutorials, comparisons, social posts, emails, and web copy—from concept through measurement.
• Use AI tools across the full content workflow—research, scripting, demo creation, editing, and iteration—to move quickly without sacrificing quality.
• Own the acquisition and sign‑up funnel: build a repeatable content and distribution engine to drive organic discovery, landing page conversion, and sign‑up completion.
• Optimize landing pages, signup flows, and run CRO experiments to improve conversion rates.
• Execute SEO and AEO content to improve organic discoverability and drive qualified traffic.
• Create and distribute platform‑native content across X, YouTube, LinkedIn, Reddit, TikTok, and Instagram Reels—matching format and depth to each platform's audience while maintaining Zoom brand guidelines.
• Track what's working using engagement, trial, subscription, and adoption signals—then use those findings to improve content and calls to action.
• Partner with Online Marketing on email campaigns and in‑product activation—ensuring messaging consistency and coordinated user journeys.
• Partner with product managers, designers, engineers, and marketing teams to keep product stories accurate and moving at the pace of product development.

What We're Looking For

• 8+ years PLG experience in product marketing, content marketing, growth marketing, or social content, with focus on digital products (SaaS, AI tools, productivity platforms, or creator products).
• Strong product instincts: ability to identify the most important user problems, recognize genuine differentiators, and turn those into product stories that are simple, specific, and credible.
• Practical fluency using AI tools for research, scripting, demo creation, video editing, and content iteration—demonstrated through shipped work, not just familiarity.
• Demonstrated ability to personally create and publish end‑to‑end work: product videos, screen‑recorded demos, and social content for digital products.
• Strong understanding of how audiences, content formats, and distribution differ across TikTok, Instagram Reels, YouTube, X, Reddit, and LinkedIn—with demonstrated depth on multiple platforms.
• Track record of building from scratch: cold‑starting a content channel, product launch, or distribution system and driving it forward through ambiguity (candidates who have built and grew their own content channels with measurable results are encouraged to apply).
• Comfort with rapid experimentation and scrappy execution: a willingness to test unconventional approaches, learn from what doesn't work, and iterate quickly without needing perfect conditions or established playbooks.
• Experience at an AI‑native, SaaS, productivity, or creator‑product company is preferred—though not required if the work demonstrates the right instincts and execution ability.

Location

We are open to remote candidates in the US, or hybrid at our San Jose or Seattle offices.

Salary Range or On Target Earnings

Minimum:

$97,600.00

Maximum:

$225,700.00

In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.

Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.

We also have a location based compensation structure; there may be a different range for candidates in this and other locations.

Ways of Working

Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In‑Person is indicated in the job description/posting.

Benefits

As part of our award‑winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work‑life balance; and contribute to their community in meaningful ways. Click Learn (https://careers.zoom.us/benefits) for more information.

About Us

Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.

We’re problem‑solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth‑focused environment.

Our Commitment

At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step.

We welcome people of different backgrounds, experiences, abilities and perspectives including qualified applicants with arrest and conviction records and any qualified applicants requiring reasonable accommodations in accordance with the law.

If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form (https://form.asana.com/?k=OIuqpO5Tv9XQTWp1bNYd8w&d=1127274756253361) and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non‑accommodation‑related requests, such as application follow‑ups or technical issues, will not be addressed.

Think of this opportunity as a marathon, not a sprint! We're building a strong team at Zoom, and we're looking for talented individuals to join us for the long haul. No need to rush your application – take your time to ensure it's a good fit for your career goals. We continuously review applications, so submit yours whenever you're ready to take the next step.

Our interviews are supported by BrightHire, a tool that helps us create a consistent and thoughtful interview experience and may include recordings. Please refer to our candidate privacy statement (https://www.zoom.com/en/trust/candidate-privacy-statement/) for more information of how we use your data.

Our Commitment

We believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. Zoom is proud to be an equal opportunity workplace and is an affirmative action employer. All your information will be kept confidential according to EEO guidelines