Product Discovery Lead

Incubit; Town of Philadelphia (NY); On-site; USD 96,000 - 165,000; Full time

Job summary

Incubit seeks a Product Discovery & Offers Lead to drive strategy for cards, payments, rewards and partner offers across digital channels in the New York/Philadelphia region. The role defines the discovery vision, roadmap, and backlog, aligning stakeholders and ensuring compliance.

Focus areas include data source discovery and governance, SEO and GEO optimization for AI-enabled content, and designing discovery workflows and retrieval criteria with a strong emphasis on accuracy and KPIs.

Qualifications

• 8+ years in Product Management, Technical Business Analysis, or Discovery Lead.
• Experience defining requirements, roadmaps and acceptance criteria.
• Expertise in Agile/Scrum delivery methodologies.

Responsibilities

• Lead the product discovery strategy for cards, payments, rewards, loyalty programs, and partner offers.
• Define the vision, roadmap, and backlog for discovery across digital channels.
• Prioritize discovery features based on business value, customer impact, compliance requirements, and feasibility.
• Drive stakeholder alignment and secure cross-functional approvals.

Skills

Product management

Business analysis

Agile Scrum

AI/LLM

SEO

GEO optimization

SQL

Stakeholder Mgmt

Discovery backlog

Tools

ElasticSearch

OpenSearch

Azure AI Search

Job description

Job Title: Product Discovery & Offers Lead

Location: Philadelphia ,New York, USA

Experience Level:8+ years.

Who Can Apply- US Citizen, Green Card Holder, Valid US Work permit

Company Overview: Incubit LLC is a well-established and innovative technology company based in Ohio, USA. We are seeking a talented Product Discovery & Offers Lead with expertise in Senior Technical Business Analyst/PM with SEO/GEO capabilities to join the project of one of the leading Bank based at New York, USA. Website: www.incubit.com

Key Responsibilities

• Lead the product discovery strategy for cards, payments, rewards, loyalty programs, and partner offers.
• Define the vision, roadmap, and backlog for discovery capabilities across digital channels.
• Prioritize discovery features based on business value, customer impact, compliance requirements, and operational feasibility.
• Drive stakeholder alignment and secure approvals from GCO and cross-functional teams.

Data Source Discovery & Governance

• Identify, assess, and document authoritative data sources for:
• Credit and debit card products
• Payment products and services
• Rewards and loyalty programs
• Promotional and partner offers
• Product terms, conditions, and exceptions
• Establish data lineage, ownership, quality standards, and governance practices.

Agent Visibility, SEO & GEO Optimization

• Enhance content discoverability for AI agents, search platforms, and knowledge systems.
• Define SEO and GEO (Generative Engine Optimization) strategies to improve content indexing, ranking, and retrieval.
• Ensure product and offer information is structured for optimal agent consumption and answer generation.
• Collaborate with content, engineering, and architecture teams to implement discoverability best practices.

Discovery Experience Design

• Define discovery workflows, search experiences, and retrieval requirements.
• Create complex business queries, search scenarios, and expected answer frameworks.
• Design retrieval and ranking criteria for product, rewards, and offer search experiences.
• Specify discovery tools, metadata requirements, taxonomy, tagging, and content classification approaches.

Validation & Quality Assurance

• Validate generated answers against approved product terms, policies, and exceptions.
• Define acceptance criteria and test scenarios for discovery solutions.
• Measure answer accuracy, completeness, relevance, and compliance.
• Establish KPIs and success metrics for discovery effectiveness.

Agile Product Delivery

• Own and manage the discovery backlog.
• Write user stories, requirements, and acceptance criteria.
• Partner with engineering, architecture, data, and business teams throughout delivery.
• Drive sprint planning, prioritization, and release readiness activities.

Required Skills & Experience

Product & Business Analysis

• 8+ years of experience as a Product Manager, Technical Business Analyst, or Discovery Lead.
• Strong experience defining product requirements, roadmaps, and acceptance criteria.
• Expertise in Agile/Scrum delivery methodologies.

Search, Discovery & AI

• Experience with enterprise search, knowledge retrieval, semantic search, and discovery platforms.
• Understanding of AI/LLM-powered search, RAG, agentic workflows, and content retrieval systems.
• Experience defining search relevance, ranking, and answer quality metrics.

SEO / GEO

• Deep knowledge of SEO principles, content discoverability, metadata frameworks, and structured content.
• Experience with Generative Engine Optimization (GEO) and AI-ready content strategies.

Data & Analytics

• Strong SQL and data analysis capabilities.
• Experience documenting data sources, lineage, governance, and quality controls.
• Ability to analyze discovery performance using quantitative metrics.

Preferred Qualifications

• Experience in Banking, Payments, Cards, Rewards, Loyalty, or Financial Services domains.
• Familiarity with AI-powered discovery platforms such as Azure AI Search, ElasticSearch, OpenSearch, or similar technologies.
• Experience with knowledge management, content taxonomy, and metadata design.
• Exposure to GenAI, Copilot, conversational AI, and agent ecosystems.
• Discovery strategy and roadmap
• Discovery backlog with prioritized features
• Data source inventory and documentation
• Search/query framework and expected answer catalog
• SEO/GEO optimization recommendations
• Discovery KPIs and measurement framework
• Acceptance criteria and validation model
• GCO-approved discovery capability plan
• Type: Contract
• Duration: 6 Month (Extendable)
• Working Model: WFO
• Hourly Rate: Competitive, based on experience.