Product Director, Professional Promotion, IMAAVY

6014-Janssen Biotech, Inc. Legal Entity; Horsham (PA); On-site; USD 180,000 - 240,000; Full time

Job summary

Johnson & Johnson Innovative Medicine is seeking a Product Director, Professional Promotion to spearhead U.S. HCP marketing for IMAAVY in wAIHA. You will lead promotion strategies that boost disease awareness, activate customers and accelerate brand adoption, reporting to the Group Product Director.

This senior role requires strong strategic thinking, cross-functional leadership, and expert communication, with up to 25% travel and base in Horsham, PA.

Qualifications

• Bachelor’s degree required; post-graduate degree preferred.
• Minimum 7 years of pharmaceutical or related commercial experience.
• At least 5 years in marketing, sales, or commercial strategy.

Responsibilities

• Lead U.S. HCP marketing strategy for IMAAVY in wAIHA.
• Develop and execute professional promotion strategies and campaigns.
• Drive omnichannel engagement across personal, digital, congress and peer channels.
• Partner with cross-functional teams to create compliant promotional materials.
• Utilize analytics and market research to optimize performance and engagement.
• Coordinate with agency partners from strategy to execution.

Skills

Brand Positioning

Go-to-Market Strategies

Cross-Functional Collaboration

Strategic Thinking

Analytical Skills

Communication

Digital Marketing Platforms

Education

Bachelor’s degree

MBA or MS

Job description

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.

Job Function: Marketing Job Sub Function: Multi-Family Marketing Job Category: People Leader All Job Posting Locations: Horsham, Pennsylvania, United States of America

Job Description

Johnson & Johnson is recruiting for a Product Director, Professional Promotion to lead U.S. healthcare professional (HCP) marketing for IMAAVY (nipocalimab) in warm autoimmune hemolytic anemia (wAIHA). This strategic leadership role is responsible for developing and executing professional promotion strategies that drive disease awareness, customer activation and brand adoption. This is a critical position on the IMAAVY marketing team and will report to the Group Product Director, IMAAVY Market Development.

About Innovative Medicine

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine

Role Overview

Johnson & Johnson Innovative Medicine is seeking a Product Director, Professional Promotion to lead U.S. healthcare professional (HCP) marketing for IMAAVY (nipocalimab) in warm autoimmune hemolytic anemia (wAIHA). This strategic leadership role is responsible for developing and executing professional promotion strategies that drive disease awareness, customer activation and brand adoption. This is a critical position on the IMAAVY marketing team and will report to the Group Product Director, IMAAVY Market Development.

Key Responsibilities

• Lead HCP marketing strategy and execution for IMAAVY in the wAIHA indication
• Develop integrated promotional campaigns and educational initiatives that support brand objectives and customer needs
• Drive omnichannel engagement across personal, digital, congress and peer-to-peer channels
• Partner with cross-functional teams to develop compliant promotional materials and initiatives, ensuring strategic alignment and effective navigation of the CAC process
• Leverage insights, analytics, and market research to optimize business performance and customer engagement
• Lead agency partners and manage key marketing initiatives from strategy through execution

This is not a comprehensive listing of job functions. Responsibilities may change based on brand needs and development timelines.

Qualifications

Education: Bachelor’s degree required; a post-graduate degree (e.g., MBA, MS) is preferred.

Experience and Skills

Required: A minimum of 7 years of pharmaceutical, healthcare or related commercial experience, including at least 5 years of experience in marketing, sales, or commercial strategy. Demonstrated success leading cross-functional initiatives in matrixed environment. Strong strategic, analytical, communication, and project leadership skills.

Preferred: Experience in immunology, hematology, or rare disease. Field sales experience preferred.

Other

This role is based in Horsham, PA and requires up to 25% travel.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via https://www.jnj.com/contact-us/careers and internal employees contact AskGS to be directed to your accommodation resource.

Required Skills: Preferred Skills: Brand Positioning Strategy, Collaborative Selling, Commercial Awareness, Content Marketing, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Developing Others, Digital Marketing Platforms, Execution Focus, Financial Analysis, Go-to-Market Strategies, Inclusive Leadership, Innovation, Leadership, Operations Management, Performance Measurement, Sales Promotions, Succession Planning, Tactical Planning

At Johnson & Johnson,we believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented, treated, and cured,where treatments are smarter and less invasive, andsolutions are personal.Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.Learn more at https://www.jnj.com/.

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