Product Director, Oncology Marketing & Launch Strategy

Biopharma Asia; Horsham (PA); On-site; USD 180,000 - 240,000; Full time

Job summary

Johnson & Johnson in Horsham, PA is seeking a Product Director, Professional Promotion Marketing for Rybrevant and Lazcluze in the Lung Cancer space. You will lead peer-to-peer marketing, develop regional campaigns, and align with Global Commercial Strategy, Sales, and Medical Affairs to drive market impact.

Ideal candidates bring 7+ years in pharma marketing or related fields, have oncology exposure, and demonstrated leadership.

Qualifications

• Bachelor’s degree required; MBA or related advanced degree helpful.
• 7+ years in pharma/healthcare business.
• 5+ years in Marketing, Sales, or related fields; leadership development program experience.

Responsibilities

• Lead peer-to-peer marketing strategy for Rybrevant and Lazcluze.
• Develop comprehensive marketing plans with strategy, positioning, and messaging.
• Collaborate with Global Commercial Strategy, Sales, Medical Affairs, and others.
• Customize brand messaging for regional marketing campaigns.
• Lead advisory boards, analytics, and market research.
• Shape and participate in advisory boards, congresses and scientific sessions.

Skills

Marketing

Project management

Clear communication

Leadership

Oncology

Sales experience

Product launch

AI technologies

Education

Bachelor's degree

MBA or advanced degree

Job description

Johnson & Johnson in Horsham, PA is seeking a Product Director, Professional Promotion Marketing for Rybrevant and Lazcluze in the Lung Cancer space. You will lead peer-to-peer marketing, develop regional campaigns, and align with Global Commercial Strategy, Sales, and Medical Affairs to drive market impact.

Ideal candidates bring 7+ years in pharma marketing or related fields, have oncology exposure, and demonstrated leadership.