Product Director, Established Products Group

jj; Delaware; On-site; USD 122,000 - 213,000; Full time

Benefits offered by this job

401(k) plan

Pension plan

Paid time off

Job summary

Johnson & Johnson is recruiting a Product Director, Established Products Group, to be based in Titusville, New Jersey. You will lead non-personal promotion strategy across established brands and collaborate with media partners to translate priorities into integrated campaigns.

The role requires a strong marketing background, cross-functional leadership, and the ability to navigate a highly matrixed organization. Travel may be required; the position is based in New Jersey.

Qualifications

• Bachelor's degree required.
• Minimum 5 years of relevant business experience in pharma/healthcare or other regulated industry.
• Elementary 2+ years of inline marketing with strategy, execution, and performance measurement.
• Experience leading external agencies or vendor partners and managing multiple priorities and budgets.
• Ability to lead through influence in a highly matrixed organization and across partners without formal authority.
• Strong strategic thinking, analytical ability, business acumen, and executive communication skills.

Responsibilities

• Lead portfolio-wide non-personal promotion (NPP) strategy and execution for select EPG brands.
• Direct media, creative, and external agency partners from briefing to execution including scope, timelines, budgets, and performance.
• Translate portfolio priorities into audience strategies, channel plans, content requirements, and integrated plans with clear success measures.
• Support launch-readiness workstreams for potential EPG launches and coordinate lifecycle transitions into EPG.
• Serve as the EPG AI lead, identifying high-value AI use cases and leading pilots with scalable adoption.
• Collaborate with Finance, Pricing, and other functions to align strategy, budgets, and resources.
• Use market research and performance analytics to inform decisions and deliver decision-ready communications for senior leadership.
• Contribute to a high-performing, collaborative EPG culture by simplifying complexity and driving accountability.

Skills

Brand Marketing

Brand Positioning Strategy

Communication

Customer Centricity

Data Analysis

Data-Driven Decision Making

Product Management

Product Development Lifecycle

Product Portfolio Management

Strategic Thinking

Stakeholder Management

Technical Credibility

Education

Bachelor's degree

Job description

At Johnson & Johnson,we believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented, treated, and cured,where treatments are smarter and less invasive, andsolutions are personal.Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.Learn more at jnj.com

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Marketing

Job Sub Function:

Product Management

Job Category:

Professional

All Job Posting Locations:

Titusville, New Jersey, United States of America

Job Description:

Johnson & Johnson is currently recruiting for a Product Director, Established Products Group (EPG), to be based in Titusville, New Jersey.

This position reports to the Group Product Director, Established Products Group.

About Innovative Medicine

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

The Product Director will be a key commercial leader within EPG, a dynamic portfolio that includes the pulmonary hypertension business and other established brands. The role will lead non-personal promotion (NPP) strategy and execution across select EPG brands, working directly with media and agency partners to translate brand priorities into integrated, compliant, insight-led programs.

The Product Director will also play a central role in preparing EPG for future growth and portfolio evolution. This includes leading cross-functional launch readiness for potential EPG launches, directing future lifecycle brand transitions into EPG, and serving as the AI lead for EPG. The successful candidate will combine strategic marketing judgment, disciplined execution, strong matrix leadership, and a practical test-and-learn mindset to deliver measurable business impact in a complex portfolio environment.

KEY RESPONSIBILITIES

• Lead the development and execution of portfolio-wide NPP and media strategies across select EPG brands, including the pulmonary hypertension portfolio, aligned with brand strategy, customer needs, business objectives, and applicable legal, regulatory, and compliance requirements.
• Direct media, creative, and other external agency partners from briefing through execution, including scope, timelines, budget, quality, performance measurement, optimization, and issue resolution.
• Partner with brand leads, Business Analytics, and cross-functional stakeholders to translate portfolio priorities into audience strategies, channel plans, content requirements, and integrated execution; define success measures, assess effectiveness, generate actionable insights, and continuously optimize NPP investments.
• Help lead commercial launch-readiness workstreams for potential EPG launches by supporting integrated plans, milestones, governance, decision pathways, risk and dependency management, and executive-ready updates.
• Help lead future lifecycle brand transitions into EPG by coordinating transition strategy, knowledge transfer, operating readiness, resource requirements, supply and financial considerations, and continuity of critical commercial activities.
• Serve as the EPG AI lead by identifying and prioritizing high-value AI use cases, leading selected pilots and initiatives, promoting responsible adoption, and building team capability through practical tools, education, and scalable ways of working.
• Collaborate across Finance, Pricing, Compound Development Teams, Strategic Customer Group, Marketing Services, Business Analytics, Medical Affairs, Supply Chain, Sales Operations, Legal, Regulatory Affairs, HECOR, and HCC to align strategy, manage budgets and resources, track performance, and deliver key commercial priorities.
• Use market research, customer insights, competitive intelligence, and performance analytics to identify opportunities, inform decisions, and translate complex inputs into clear recommendations, action plans, and decision-ready communications for EPG and senior leadership.
• Contribute to a high-performing, collaborative EPG culture by simplifying complexity, sharing best practices, challenging the status quo, and helping the team deliver with speed, quality, and accountability.
• Perform other duties as assigned as the EPG portfolio and business needs evolve.

QUALIFICATIONS

Required

• A minimum of a bachelor's degree is required.
• A minimum of 5 years of relevant business experience, including pharmaceutical, biotechnology, healthcare, or other highly regulated industry experience.
• Demonstrated at least 2 years of inline marketing experience, with proficiency in strategy development, tactical execution, project management, and performance measurement.
• Experience leading external agencies or vendor partners and managing multiple priorities, budgets, and complex workstreams.
• Demonstrated ability to lead through influence and work effectively across a highly matrixed organization, including with partners who may not be dedicated to the business.
• Strong strategic thinking, analytical ability, business acumen, and judgment, with the ability to connect portfolio strategy to detailed execution.
• Excellent written, verbal, presentation, and facilitation skills, including the ability to communicate with senior leaders and drive alignment across diverse stakeholders.
• Proactive, adaptable, and comfortable operating in an evolving environment with ambiguity, competing priorities, and changing portfolio needs.
• Working knowledge of pharmaceutical marketing and the legal, regulatory, medical, and healthcare compliance requirements that govern commercial activities.

Preferred

• MBA or advanced degree in a related field.
• Experience developing or executing omnichannel, digital, media, or non-personal promotion strategies in the pharmaceutical or healthcare industry.
• Experience supporting a product launch, launch-readiness program, or major commercialization milestone.
• Experience with established brands, lifecycle management, loss of exclusivity, or transition of a brand or business between organizations.
• Experience using AI-enabled tools or leading AI, automation, analytics, or digital transformation initiatives in a business setting.
• Experience in market access, pricing, contracting, finance, forecasting, or portfolio management.
• Demonstrated success thriving in ambiguous, dynamic environments while navigating evolving priorities, making sound decisions, and driving work forward.
• People leadership or demonstrated experience coaching and developing others.

LEADERSHIP PROFILE

• Connects strategy to execution and maintains a strong focus on business and customer outcomes.
• Builds trust quickly and mobilizes cross-functional partners without relying on formal authority.
• Applies a test-and-learn mindset while maintaining disciplined governance and responsible risk management.
• Balances big-picture portfolio thinking with attention to detail, operational rigor, and follow-through.
• Demonstrates curiosity, learning agility, and a commitment to responsible innovation.

OTHER

This position is based in Titusville, New Jersey. Travel may be required based on business needs.

If you are under 18 years of age, you (the candidate) may need to obtain the necessary working papers or other documentation required by state law to start the assignment, as well as get a parent’s consent for the background check.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via https://www.jnj.com/contact-us/careers , internal employees contact AskGS to be directed to your accommodation resource.

Required Skills:

Brand Marketing, Brand Positioning Strategy, Communication, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Data Savvy, Execution Focus, Financial Analysis, Organizing, Presentation Development, Product Development Lifecycle, Product Improvements, Product Management, Product Portfolio Management, Product Strategies, Stakeholder Management, Strategic Thinking, Technical Credibility

Preferred Skills:

MBA or advanced degree in a related field. Experience developing or executing omnichannel, digital, media, or non-personal promotion strategies in the pharmaceutical or healthcare industry. Experience supporting a product launch, launch-readiness program, or major commercialization milestone. Experience with established brands, lifecycle management, loss of exclusivity, or transition of a brand or business between organizations. Experience using AI-enabled tools or leading AI, automation, analytics, or digital transformation initiatives in a business setting. Experience in market access, pricing, contracting, finance, forecasting, or portfolio management. Demonstrated success thriving in ambiguous, dynamic environments while navigating evolving priorities, making sound decisions, and driving work forward. People leadership or demonstrated experience coaching and developing others.

The anticipated base pay range for this position is :

$122,000.00 - $212,750.00

Additional description for pay transparency:

Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).

This position is eligible to participate in the Company’s long-term incentive program.

Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:

• Vacation –120 hours per calendar year
• Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
• Holiday pay, including Floating Holidays –13 days per calendar year
• Work, Personal and Family Time - up to 40 hours per calendar year
• Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
• Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
• Caregiver Leave – 80 hours in a 52-week rolling period10 days
• Volunteer Leave – 32 hours per calendar year
• Military Spouse Time-Off – 80 hours per calendar year

For additional general information on Company benefits, please go to: - https://www.careers.jnj.com/employee-benefits