Product Designer (Local Service)

TikTok; San Jose (CA); On-site; USD 76,000 - 151,000; Full time

Benefits offered by this job

Day one medical, dental, vision

401(k) with company match

Paid parental leave

Disability coverage

Life insurance

Wellbeing benefits

10 paid holidays

10 paid sick days

17 days Paid Personal Time

Job summary

TikTok is seeking a design-focused professional to shape end-to-end social experiences from insight to prototyping and launch validation. You will lead design across core social scenarios like friend interactions, Story, and DMs, and collaborate with PMs and engineers to deliver high-quality product experiences.

You will turn product and design ideas into high-fidelity demos using AI coding tools, while staying curious and data-driven.

Qualifications

• Deep hands-on practice with AI coding tools.
• Ability to independently turn product and design ideas into high-fidelity, interactive demos for validation and feasibility.
• Strong product and data sense with sharp design judgment and attention to experience detail.
• Ability to curate and elevate from large volumes of AI-generated output, turning the ordinary into the extraordinary.
• Curiosity and drive to explore the unknown.
• Capability to identify and define problems across complex business and user contexts.
• Ability to propose well-judged solutions and drive them through to launch.
• Strong communication and cross-team collaboration, with an optimistic approach in fast-changing environments.
• Strong self-drive with a learning loop, valuing reflection and retrospection to build reusable methods and insight.
• Experience shipping social, creator, or content products at scale.
• Side projects involving social, AI-driven, or generative experiences.
• Hands-on coding background.
• Passion for TikTok and creator communities.

Responsibilities

• Lead TikTok social product design across core social scenarios: friend interactions and sharing, Story, and DMs.
• Explore new approaches to spark authentic connection and interaction between users.
• Translate user needs into product direction using product thinking and data.
• Build business understanding to surface real user needs and propose design ideas and product directions.
• Drive concepts through launch and validation.
• Prototype with AI coding tools to find optimization opportunities.
• Rapidly turn ideas into interactive demos to shorten the path from concept to validation.
• Maintain a high aesthetic bar across social product experiences.
• Apply social instinct using learnings from social products across markets and stay current on social interaction patterns and cultural trends.
• Address complex business contexts with the simplest design approach that solves the core problem.
• Partner closely with product managers and engineers to coordinate cross-functionally and ship high-quality product experiences.

Skills

AI coding tools

Interactive demos

Product thinking

Data sense

Cross-team collaboration

Learning loop

Social products

Hands-on coding

Creator communities

Tools

AI coding tools

Job description

Design TikTok social experiences end-to-end, from user insight to interactive prototypes and launch validation.

Responsibilities

• Lead TikTok social product design across core social scenarios: friend interactions and sharing, Story, and DMs


• Explore new approaches to spark authentic connection and interaction between users


• Translate user needs into product direction using product thinking and data


• Build business understanding to surface real user needs and propose design ideas and product directions


• Drive concepts through launch and validation


• Prototype with AI coding tools to find optimization opportunities


• Rapidly turn ideas into interactive demos to shorten the path from concept to validation


• Maintain a high aesthetic bar across social product experiences


• Apply social instinct using learnings from social products across markets and stay current on social interaction patterns and cultural trends


• Address complex business contexts with the simplest design approach that solves the core problem


• Partner closely with product managers and engineers to coordinate cross-functionally and ship high-quality product experiences

Requirements

• Open to candidates at any experience level


• Deep hands‑on practice with AI coding tools


• Ability to independently turn product and design ideas into high-fidelity, interactive demos for validation and feasibility


• Strong product and data sense with sharp design judgment and attention to experience detail


• Ability to curate and elevate from large volumes of AI-generated output, turning the ordinary into the extraordinary


• Curiosity and drive to explore the unknown


• Capability to identify and define problems across complex business and user contexts


• Ability to propose well‑judged solutions and drive them through to launch


• Strong communication and cross‑team collaboration, with an optimistic approach in fast‑changing environments


• Strong self‑drive with a learning loop, valuing reflection and retrospection to build reusable methods and insight


• Experience shipping social, creator, or content products at scale


• Side projects involving social, AI‑driven, or generative experiences


• Hands‑on coding background


• Passion for TikTok and creator communities

Technologies

• AI coding tools

Compensation

• Base salary range: USD 76,000 - 151,200 per year


• Compensation may vary based on qualifications, skills, competencies, experience, and location


• Base pay is part of the Total Package; the role may be eligible for additional discretionary bonuses/incentives and restricted stock units

Benefits

• Day one access to medical, dental, and vision insurance


• 401(k) savings plan with company match


• Paid parental leave


• Short‑term and long‑term disability coverage


• Life insurance


• Wellbeing benefits


• 10 paid holidays per year


• 10 paid sick days per year


• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

• Location: San Jose, CA (onsite)


• Employment type: Regular


• Job code: A154303A

Additional information

• TikTok accommodation: Reasonable accommodations are available in recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other protected reasons. Request support at: https://tinyurl.com/RA-request


• Los Angeles County (Unincorporated) candidates: Qualified applicants with arrest or conviction records will be considered in accordance with applicable laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Criminal history may relate to job duties and could result in withdrawal of a conditional offer.