Product Designer - Instagram

Meta; San Francisco (CA); On-site; USD 201,000 - 278,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Meta is seeking a Senior Product Designer for Instagram projects to lead end-to-end AI-native design efforts across tools and workflows. You will shape how prototyping, review, memory, and collaboration integrate into a unified system and elevate the design standards with a premium experience.

You’ll mentor designers, influence organizational processes, and drive a north star vision to scale across multiple workstreams in a fast-moving, ambiguous environment.

Qualifications

• 12+ years of product design experience at scale.
• Portfolio showing end-to-end ownership of complex multi-surface product systems.
• Deep experience with AI-powered products and design tools.

Responsibilities

• Define and drive the end-to-end vision to scale tooling for org-wide use.
• Shape the org memory and context system for canonical docs and decisions.
• Champion craft and coherence across surfaces with a premium experience.
• Set the design vision and drive zero-to-one or reinvention at scale.
• Mentor designers and align partners across functions on AI-native design practice.

Skills

AI-powered products

Product design experience

Cross-functional leadership

Tools

Design tools

AI tools

Job description

We're looking for a senior Product Designer to lead design efforts across Instagram that enable AI-native product development end-to-end. This is the tool we expect to be the go-to hub for all product teams moving forward. As we’re evolving the ways we build across the org, we’re investing in centralized AI tooling across all functions, from idea to production. This is a foundational role at the intersection of AI, design tools, and organizational transformation. You'll shape how Instagram's product teams work faster, more creatively, with less friction. You won't just be designing features; you'll be setting a vision for the future of how we work as an organization. The surface area spans prototyping agents, design review automation, org memory systems, and the core collaborative experience that ties it all together.You'll lead design vision and execution across multiple workstreams, partnering closely with engineering and leadership. The ideal candidate thrives in deep ambiguity, has a strong point of view on AI-native workflows, and can hold both systems-level thinking and pixel-level craft simultaneously. You're genuinely energized by figuring out not only what we build, but how.Product Designer, IG Projects - Instagram Responsibilities:Define and drive the end-to-end vision to scale from alpha to org-wide tooling that all teams use daily. You'll own the north star for how prototyping, review, memory, and collaboration come together as one coherent systemShape the org memory and context system, designing the single place where canonical docs, decisions, and rationale live and are instantly accessible to both humans and agents. You'll define information architecture that scales across hundreds of projects and multiple organizational levelsChampion craft and coherence across all surfaces, ensuring the tool is polished, intuitive, and distinct, even as it evolves rapidly. You'll set the quality bar for AI-generated outputs, collaborative workflows, and the moments where human judgment and machine capability meet. You will be responsible for setting the vision and holding the pen on elevating the tools to become a truly premium experience and codify the design system and patterns to scaleSet the design vision. Define and drive the design direction for a new product or platform — taking it zero-to-one or leading a fundamental reinvention at significant scale and complexity, shaping the vision and rallying the org around itSet the agenda across complex systems. Identify what matters most and create clarity where none exists — aligning leadership and cross-functional partners on direction across AI capabilities, platform infrastructure, design systems, and organizational workflowsApply AI-native product and systems thinking. Design information architecture, interaction models, and agent behaviors that scale coherently across workflows (prototyping, review, memory, automation) — treating AI as a fundamental shift in how products get built, not a feature layerRaise the bar on craft and platform quality. Deliver work with the taste and polish to make experiences memorable, designing products opinionated enough to be useful yet flexible enough to configure across contexts, orgs, and user typesArticulate a compelling design vision to senior leadership (Director, VP+) — framing options vs. recommendations, building alignment without over-processing, and representing design in the rooms where organizational decisions get madeAct as a multiplier for the people around you — mentoring and developing designers, raising the bar on AI-native design practice, and connecting partners across functions to foster alignment and cohesionMinimum Qualifications:12+ years of product design experience, with demonstrated impact on platforms, tools, or developer/maker experiences at scaleA portfolio that shows end-to-end ownership of complex, multi-surface product systems—ideally including new product creation (0 1) or significant platform/tools workDeep experience with AI-powered products, design tools, developer tools, or productivity platforms is strongly valuedDemonstrated ability to lead design in spaces of high organizational complexity—where the product is the process, and the users are internal builders with sophisticated needsExperience designing for AI agents, conversational interfaces, or agentic workflows is a strong plusComfort with ambiguity: you've shipped in fast-moving spaces where the strategy and capabilities were evolving simultaneouslyExperience influencing organizational processes or ways of working through product/design is highly valued—this role directly shapes how Instagram buildsPreferred Qualifications:Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)Experience influencing organizational processes or ways of working through product and designDemonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologiesDemonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologiesExperience with AI-native product thinking — genuine point of view on how AI changes workflows, roles, and creative processesExperience with platform thinking — designing something opinionated enough to be useful and flexible enough to be configurable across multiple orgs and user typesExperience operating at the intersection of AI capabilities, platform infrastructure, design systems, and organizational workflowsAbout Meta:Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].$201,000/year to $278,000/year + bonus + equity + benefitsIndividual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.