Product Design Lead, New Customer Experience

Rippling; United States; Remote; USD 120,000 - 160,000; Full time

Job summary

A technology company is seeking a Product Design Lead to shape the onboarding experience for new customers. You'll design the journey from company creation to product activation, ensuring a fast and scalable system. The ideal candidate has over 8 years of experience in product design and is skilled in simplifying complex systems. This role offers an opportunity to impact how customers engage with our products from the start.

Qualifications

• 8+ years of experience with complex, high-impact products.
• Experience in compliance-heavy environments.
• Ability to produce detailed design specifications.

Responsibilities

• Design onboarding experience from company creation to product activation.
• Understand customer workflows and prioritize strategic design.
• Build reusable design capabilities across products.

Skills

End-to-end product design experience

Ability to think in systems

Strong visual and interaction design skills

Excellent communication skills

Relentless customer focus

Bias toward action

Job description

About the role

As the Product Design Lead focused on the new company experience, you’ll shape one of the most critical parts of Rippling’s ecosystem: how customers get started. From creating a company to adding users, setting up products, and importing data, your work will define the first mile of the customer journey—and directly influence how fast and confidently new customers find success.

You’ll lead the design of a unified onboarding framework that powers product activation across Rippling. Whether customers are self-serve SMBs or managed enterprise accounts, activating a single product or an entire suite, your work will help them get started quickly. You’ll craft platform primitives that let product teams plug seamlessly into a shared onboarding system, while also building customer-facing experiences that are polished, adaptive, and clear. You’ll partner closely with individual product teams to simplify their setup flows, remove friction, and deliver a streamlined, cohesive entry point into Rippling.

You’ll also rethink how users are added to Rippling, especially when hiring isn’t involved. That includes designing for customers who need to sync users from existing systems, or who are operating without an HRIS altogether. Through it all, your job is to make complex systems feel simple and to own the journey from sign-up to first success.

This is a role for a designer who thrives on complexity and scale. You’ll work closely with product and engineering peers who move quickly and think in systems, and you\'ll join a design org that values autonomy, depth, and impact. We ship fast, sweat the details, and treat onboarding as a platform challenge, not just a set of screens. Success here is measured not just in pixels shipped, but in adoption, activation speed, and the quality of the foundation you lay for every product Rippling offers.

If you’ve led design for onboarding, configuration, or platform-scale B2B products—and you’re excited to own the front door to one of the fastest-growing platforms in business software history—we’d love to talk.

What you will do

• Design the end-to-end experience of getting started with Rippling—from company creation to product activation—crafting onboarding and first use systems that are fast, scalable, and radically simple.

• Get close to customers, understand how they actually use the product, spot the points where their workflows break, and turn those insights into strategic design priorities that drive real business impact.

• Anticipate future needs and edge cases, designing solutions that scale as we expand into new markets and increasingly complex global scenarios.

• Build reusable capabilities and systems that scale across Rippling’s product offerings, ensuring interaction patterns and visuals stay coherent platform‑wide.

• Partner deeply with Product, Engineering, and GTM to scope, prototype, and ship new functionality, unblocking dependencies and negotiating trade‑offs along the way.

• Deliver high‑fidelity designs and interaction prototypes that make complex concepts crystal‑clear to internal stakeholders and (most importantly) end users.

What you will need

• 8+ years of end-to-end product design experience, with a portfolio of complex, high-impact products delivered from initial concept through iteration and delivery.

• Proven ability to think in systems and simplify complexity, with experience designing in challenging domains or compliance-heavy environments.

• A strong eye for visual and interaction craft, with the ability to produce clear, detailed specifications and contribute to the development of our design system.

• Excellent communication and storytelling skills, enabling you to articulate design decisions clearly and guide decision making with cross-functional partners.

• Relentless customer focus, backed by a habit of digging into real behavior, identifying pain points, and designing solutions that solve meaningful problems.

• A bias toward action, especially in ambiguous or fast-moving environments—you have a track record of generating many ideas, iterating quickly, unblocking dependencies, and owning timelines without daily oversight.

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email [e-mail]