Product & Customer Marketing Manager — B2B SaaS

Aiwyn; United States; Remote; USD 120,000 - 170,000; Full time

Benefits offered by this job

Adventure travel stipend

Remote, work-from-anywhere culture

Flexible PTO

World Class health benefits

Stock options

401(k) matching

Job summary

Aiwyn in the United States is seeking a Product and Customer Marketing Manager to own the storytelling from launch to proof that wins deals, collaborating with Growth, Sales, and Product.

You will lead launches across four products, craft messaging and enablement assets, and build customer references that help close deals. You’ll create compelling narratives, maintain press-ready materials, and support executives with written thought leadership.

Qualifications

• 4+ years of product and/or customer marketing in B2B SaaS.
• Experience owning launches end-to-end, including tiering, messaging, and sales enablement.
• Customer marketing experience with case studies, references, advocacy, or customer advisory programs.
• Experience marketing to back-office buyers such as finance, operations, or accounting (accounting or professional services experience is a strong plus).
• Writing and storytelling samples you're proud to share.
• Experience building competitive intelligence and battlecards.
• Comfort presenting to sales teams and customers.
• AI tools are part of how you work every day, and you can walk us through your workflow.
• Experience with HubSpot, Salesforce, and Canva.
• Startup experience preferred, but not required.

Responsibilities

• Own product launches, messaging, enablement, and customer marketing across our four products.
• Tier upcoming releases and write launch briefs for Product, Sales, CS, and Marketing.
• Interview firm leadership for live change and pull proof points for case studies.
• Build a message map for new features and test with the sales team.
• Run enablement sessions on launches and update pitches and one-pagers.
• Refresh competitive battlecards after deal reviews.
• Manage our customer reference program so sales always has the right firm to call.
• Draft launch press releases or award submissions.
• Ghostwrite LinkedIn posts or executive bylines.
• Bring customer feedback to Product for roadmap impact.
• Write internal launch announcements explaining what shipped and why it matters.

Skills

Product marketing

Customer marketing

B2B SaaS

Launch management

Storytelling/writing

Competitive intelligence

Sales enablement

Presentation skills

AI tools workflow

HubSpot/Salesforce/Canva

Tools

HubSpot

Salesforce

Canva

Job description

Aiwyn in the United States is seeking a Product and Customer Marketing Manager to own the storytelling from launch to proof that wins deals, collaborating with Growth, Sales, and Product.

You will lead launches across four products, craft messaging and enablement assets, and build customer references that help close deals. You’ll create compelling narratives, maintain press-ready materials, and support executives with written thought leadership.