Product Copywriter: AI & SEO Growth Engine

TTE Technology Inc; Irvine (CA); On-site; USD 72,000 - 85,000; Full time

Benefits offered by this job

Vacation: 5 days per year

Health & Wellness Days: 10 days per yr

Paid Holidays: 12 days per year

Medical Insurance

Dental Insurance

Vision Insurance

401(k) & Retirement Plan

Job summary

TCL is seeking a Product Copywriter, AI & Search Performance to shape consumer-facing messaging across digital and retail touchpoints. You will translate product features into high-impact PDPs, search-ready content, and lifecycle marketing materials that drive engagement and revenue.

You will own PDP optimization, AI/SEO strategy, and cross-channel content while partnering with Creative, Performance Marketing, E-commerce, and Product teams to deliver consistent brand voice and measurable results.

Qualifications

• 3+ years of professional copywriting across digital, e-commerce, and marketing channels.
• 2+ years in e-commerce content development with PDP optimization for major retail platforms.
• Strong understanding of SEO principles, including keyword strategy, metadata structure, and search optimization techniques.
• Experience leveraging Generative AI tools to scale content creation while maintaining quality and brand voice.
• Ability to translate technical product specifications into compelling, customer-focused messaging.

Responsibilities

• Develop and execute high-impact product copy across major e-commerce platforms (Amazon, Best Buy, Walmart, Target, etc.).
• Own creation and optimization of PDPs: titles, bullets, descriptions, and enhanced brand content.
• Ensure content aligns with platform requirements and conversion best practices.
• Structure content to maximize visibility across AI search engines and traditional SERP.
• Write and optimize copy for TCL.com and digital campaigns; maintain consistent brand voice.
• Support lifecycle marketing with cohesive, conversion-focused content and emails.
• Create compelling retail copy for in-store displays and packaging.
• Collaborate with performance marketing teams to align messaging with campaigns.

Skills

Copywriting

SEO

Generative AI

Cross-functional collaboration

Content strategy

Tools

Amazon A+ content

Analytics tools

Job description

TCL is seeking a Product Copywriter, AI & Search Performance to shape consumer-facing messaging across digital and retail touchpoints. You will translate product features into high-impact PDPs, search-ready content, and lifecycle marketing materials that drive engagement and revenue.

You will own PDP optimization, AI/SEO strategy, and cross-channel content while partnering with Creative, Performance Marketing, E-commerce, and Product teams to deliver consistent brand voice and measurable results.